Mum / 18 November, 2025 / Ellie Thompson
One of the most-searched questions in sexual wellness today is “Why are vibrators healthy?” — and few people are better positioned to answer it than Samantha Marshall, Head of Brand at Smile Makers Collection. As a leader in the global intimate-wellness space, Sam has spent the past five years helping redefine pleasure as an important part of self-care. Under her leadership, Smile Makers’ colourful, wellness-driven vibrators and tools have entered mainstream retailers like Sephora, Ulta, and Selfridges, pushing the conversation around sexual wellbeing further into the open.
In today’s episode, Sam joins Ellie Thompson to explore sexual wellness, self-pleasure, and how changing the narrative around intimacy empowers people to build healthier relationships with their bodies.
Samantha Marshall is Head of Brand at Smile Makers Collection, the leading global intimate wellness brand dedicated to revolutionising the way people perceive and experience pleasure, where she has been for the past five years.
Responsible for the brand’s marketing, communications, innovation, and retail partnerships, Sam has developed a conversation-based approach that has allowed the brand to grow organically worldwide.
The colourful and joyful products have led the way for category inclusion in the world’s biggest retailers. Smile Makers Collection was the first vibrator brand to launch globally at Sephora, breaking taboos around female pleasure. Other retail partners include Ulta Beauty, LookFantastic, Beauty Bay, Selfridges, Boots, Urban Outfitters, and many more.
Spending her days talking about all things sex and pleasure, with a key focus on education, Sam also leads Smile Makers Collection’s free, pleasure-positive sex education programme – Vulva Talks.
She delivers this to Smile Makers Collection’s global community and to all of the brand’s retailers, both in person and virtually. These sessions provide vital education on how to use vibrators and other sexual wellness tools, inspiring new pleasure possibilities for people with vulvas.
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