My Baba Measure / 10 December, 2025 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Love to Dream™ Unveils new DreamStretch™ Bamboo Layering Essentials

Love to Dream™, the trusted Australian brand adored by parents worldwide, has launched its new DreamStretch™ Bamboo layering essentials, an everyday range crafted from buttery soft, breathable and durable viscose from bamboo. Designed to pair perfectly with the brand’s three-stage sleep system, the collection includes baby rompers with a new side-zip for a smooth fit under the iconic Swaddle Up™, plus leggings and bodysuits. A new kids’ pyjama range for ages 2–8 lets older siblings enjoy the same comfort too.

Naturally moisture-wicking and temperature-regulating, DreamStretch™ Bamboo keeps little ones dry and comfortable year-round, whether in warm bedrooms or centrally heated homes. The OEKO-TEX® Standard 100 certified fabric is gentle on sensitive or eczema-prone skin, stretch-enhanced for movement, and rigorously wash-tested to stay soft and safe.

Available in a beautiful range of colours and playful prints, the collection brings mix-and-match charm to every cuddle, nap and bedtime moment.

BeaverBot Cutter 2 (C2)

BeaverBot has unveiled the BeaverBot Cutter 2 (C2), its second-generation kid-safe cutting tool designed to help children safely transform cardboard, fabrics, and everyday recyclables into imaginative, hands-on creations.

The C2 represents the ultimate expression of our mission: a tool that is profoundly safe, intuitively simple, and capable of professional-quality results for young makers. It retains its kid-friendly interface while introducing comprehensive safety enhancements, including automatic shut-off, material resistance detection, and clear indicator lights, alongside an upgraded cutting head for a more precise, high-quality cutting experience.

The second-generation cutter includes dual-speed modes to suit different play styles, from bold group builds to quieter solo crafting sessions. Designed to grow with the child, the C2 features a replaceable 3mm cutting head and an optional 5mm upgrade cutting head kit for cutting thicker materials, reinforcing sustainable, long-term creative play.

Lighter, smaller, and more precise than its predecessor, it supports a wide range of materials beyond cardboard. Alongside the C2, BeaverBot has also launched an entirely new accessory ecosystem and the introduction of the BeaverBox monthly subscription, which delivers themed projects and materials right to the door to keep screen-free creativity thriving at home.

Ruggable Launches First Kids Collection

Ruggable has long been loved by families for rugs that balance style with everyday practicality, perfect for handling pen marks, spills, and crumbs that come with busy homes. Now, the brand is bringing that signature durability to children’s spaces with the launch of its first-ever dedicated kids’ rug collection. Designed to make life easier for parents while inspiring young imaginations, the collection combines easy-care design with joyful, playful style.

The range features 24 thoughtfully designed rugs, making it simple to create a playroom or bedroom your child will love. Standout designs include the Hello Sunshine Patchwork Multicolour Rug, inspired by classroom creativity and classic patchwork quilts, and the playful Hello Sunshine Rug, featuring a cheerful winking sun. The Ditzy Daisy Neutral Rug adds a soft, vintage-inspired floral touch, while the Carnival Multicolour Rug bursts with abstract shapes and vibrant colour, perfect for sparking creativity and fun in any child’s space.

WYPE: The Unexpected Christmas Crowd-Pleaser

Perfect for the impossible to buy for and last-minute gifting, the new “Have You Got the Guts?” Christm*ss Bundle from Wype is a fresh ‘hole-istic’ take on self-care. Disguised as a witty self-help book, this giftable wellness kit includes Wype’s bestselling cleansing gels, an exclusive Puffer Pouch and a premium gift box (RRP £39.99 / £29.99, save 25%).

Perfect for last-minute gifts, stocking fillers, Secret Santa under £10 or the person who has everything, Wype is the chic gel cleanser applied to toilet paper – a cleaner, soothing and eco-friendly alternative to wet wipes. With thousands of happy customers, it’s fast becoming a modern bathroom essential, especially ahead of the UK ban on plastic wet wipes. Blending sustainability, skincare, hygiene and humour, Wype elevates an overlooked part of the daily routine.

Lepro: Smart Lighting Deals for the Final Christmas Shopping Sprint

Lepro, one of the most exciting brands in smart home lighting, is turning up the glow this Christmas with standout Amazon deals of up to 56% off across its AI-powered range. Expect vibrant colours, effortlessly generated custom lighting scenes from voice or text prompts, and designs that instantly elevate any space — just in time for the festive season.

The futuristic looking TB1 Smart Table Lamp will be £46.99 (33% off), offering gentle, customisable colour for desks, side tables or creative corners. The sleek Smart Floor Lamp O1 drops to £65.99 (56% off) and casts soft, adjustable light across walls for a cosy atmosphere.

For outdoors, the permanent E1 lights will be £119.99 (40% off), adding a modern touch to house façades or porches. The Smart Outdoor String Light ZB1, at £33.98 (40% off), brings glow to gardens and balconies.

All deals run on Amazon UK 15–21 December.

My First Sounds & Flowers and Animals of the World, SmartMax

The wonderful world of magnetism is growing, as SmartMax, the brand behind the award-winning pre-school magnetic?construction?sets, unveils its latest additions to its bestselling ‘My First’ range. Introducing My First Sounds & Flowers and Animals of the World, two delightful new additions in the range with a magnificent magnetic twist, guaranteed to keep little ones entertained for hours!

My First Animals of the World

Little ones aged 1+ will love mixing a matching with their very own Animals of the World set! Little imaginations will roam free as they mix and match these tactile little creatures into crazy combinations! These safe, soft and easy to build animals simply click together, making them perfect for teeny tiny fingers. Introducing a glorious gorilla, wonderful wolf, delightful dolphin and the cutest camel to the much-loved collection. The smallest children will love exploring with these vibrant and cheery characters. With engaging play mechanics, it’s great for nurturing little one’s skills and imagination, sparking boundless creativity. Watch as the adorable animals split in half and connect in quirky ways, bringing these fun figures to life!

My First Sounds & Flowers

Stop and smell the flowers! Tiny Tots aged 1-3 years will love constructing their very own first floral bouquets! With magnetic petal pieces, let little imaginations bloom, as they shake, rattle and build these four vibrant flowers to their hearts content! Combining the wonders of magnetism and the fascinating world of construction in a way that is safe for young children, use flower power and the magic of magnetism to create a variety of beautiful multi-layered flowers, to nurture fine motor skills and imagination.

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