My Baba Measure / 21 January, 2026 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Revitalising Set, Megi® Wellness

Spring Collection, PO.P

With brighter spring days and lighter evenings on the horizon, quality Swedish children’s wear brand PO.P is thrilled to present a first look at its Spring collection for 2026; a selection of timeless, durable styles for children aged 0 to 10. The mission? For every garment to be worn by three children – or more!

Spring styles for children (1-10 years): The collection begins with a series of beloved basics – play-friendly staples designed for whirlwind play days with garments that mix and match perfectly across the wider collection. The basics include leggings, joggers, and sweatshirts in timeless block colours – and of course, the iconic PO.P stripes loved by families across Sweden since 1976.

Baby’s first Spring (0-1 year): For the littlest ones, this season’s organic baby collection continues to offer the cosiest outfits as we slowly start to transition into warmer days. Made from 100% GOTS-certified organic cotton, PO.P’s baby grows, overalls, dresses and leggings bring guaranteed comfort for little ones – a selection of delicate, soft prints and styles inspired by spring days.

The “Unbypassable” First Phone Solution, Wingio

Navigating the ‘First Phone’ milestone just got easier for UK parents. Wingio offers a range of pre-configured, safe smartphones and tablets designed to bridge the gap between basic ‘dumbphones’ and unrestricted devices.

Unlike standard parental control apps that tech-savvy kids can often bypass, Wingio uses hardware-level integration with Samsung Knox to create an unbypassable safe environment. From blocking addictive apps and harmful content to managing screen time via a simple parent dashboard, Wingio gives children digital freedom while giving parents absolute peace of mind.

It’s the perfect ‘training wheels’ solution for the secondary school transition, ensuring kids stay connected and safe without the risks of an open device. Safe, simple, and ready to use straight out of the box.

Hello Kitty™, M&S

This January, the iconic Hello Kitty™ makes her debut at M&S Kids, bringing a beloved cultural phenomenon to a new generation. With her cross-generational appeal and instantly recognisable charm, Hello Kitty is the perfect addition to the M&S Kids wardrobe.

The new collection is playful, colourful, and full of personality. It features beautifully stitched embroidered red hearts, bold graphic prints, and standout designs across a range of children’s favourites. From stylish T-shirts and cosy sweatshirts to durable denim jeans and soft pyjamas, there’s something for every little style. The collection also includes complete coordinated outfits, making it easy to create fun, fashion-forward looks for everyday wear.

 

Peace is Oxford Children’s Word of the Year for 2025

Peace is named Oxford Children’s Word of the Year for 2025, as announced by Oxford University Press. 35 per cent of children chose peace, narrowly followed by a third (33 per cent) choosing AI and 21 per cent opting for resilience. AI was selected as the runner-up for the second time in a row.47% of children chose six-seven as their slang word of the year, followed by aura and delulu. The Children’s Language department at OUP has published the Oxford Children’s Word of the Year 2025 report here.

Toys Of The Week

 

Rainbow Block Set, tikit

tickit® Rainbow Blocks are different rubberwood shapes with colourful transparent acrylic centre. The transparency of the acrylic allows light to pass through and create a visually stunning effect to captivate your child’s imagination. Ideal for learning about shapes, colour mixing or simple block building and are lovely used on a light panel. The blocks are the same size as our Mirror Block Set, which can be used in combination with this set.

Cooper™ the STEM Robot, Learning Resources

Meet Cooper™ the STEM Robot, your ultimate classroom coding companion that turns coding and STEM learning into an exciting, hands-on cooperative adventure!

This clever bot allows young learners to program using four directional buttons, creating code sequences that come to life with the press of the “Go” button.

This smart bot can communicate, so children can code multiple Cooper robots (sold separately as a classroom set) to solve collaborative STEM challenges and build their teamwork skills along the way.

Cooper robots are ideal for use in the classroom, in STEM clubs, and more.

Latest Books

Our Dreams, Fátima Ordinola

Cosy up and drift into the magical world of dreams with this soothing picture book, by the exceptional illustrator Fátima Ordinola, author of Our Love.

Drift off into dreamland in this beautifully illustrated bedtime story. From cuddling pandas to snuggling polar bears, lazy tigers to soft, woolly sheep, Our Dreams gently captures the cosy, restful moments shared between parent and child through the lens of the animal kingdom, and explores the magic and joy of dreaming.

With soft watercolour artwork, this is the perfect read for bedtime, offering comfort and reassurance as your little one drifts off to sleep, surrounded by love and the promise of sweet dreams.

From the author and illustrator of Our Love.

WHAT’S ON

Luminarium: Myriad Opens in London for the First Time

This spring, London welcomes Luminarium: Myriad, an extraordinary immersive art experience opening in the capital for the first time at Woolwich Works. Created by the internationally acclaimed Architects of Air and artist Alan Parkinson, the monumental inflatable sculpture will be open over Easter, from Thursday 2 April to Monday 6 April.

A feast for the senses, Luminarium: Myriad invites visitors of all ages to explore winding tunnels, soaring domes and interconnected chambers filled with radiant colour. Natural daylight filters through translucent PVC walls, transforming the space into a constantly shifting landscape of light, accompanied by a gentle ambient soundtrack. The experience encourages curiosity, play and reflection, offering moments of calm for adults and energetic wonder for children.

Fully accessible and suitable for all ages, visits last around 20–30 minutes. Tickets are £8, with group tickets available. This London debut offers a rare chance to step inside a breathtaking world shaped entirely by light, colour and architectural form.

In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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