My Baba Measure / 4 March, 2026 / Ellie Thompson

My Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

NEW Sway ‘n Grow, Graco

The much-loved Sway ’n Grow from Graco is a versatile swing and chair designed to soothe and grow with your child from birth to around four years (up to 18kg). Now featuring a toy bar with two soft toys, it offers gentle stimulation alongside comfort.

With three adaptable modes, Sway ’n Grow supports newborns with calming side-to-side sway, vibration and a snug newborn insert, before transitioning into a soothing seat and later a comfy child chair. Bluetooth connectivity allows parents to stream personalised playlists, alongside built-in melodies and nature sounds. Priced at £150, Sway ’n Grow offers exceptional value and is available in Heather Grey and new fashion Midnight to suit any interior.

NEW Cricut Joy™ 2 and Cricut Explore™ 5

Cricut has unveiled two next-generation smart cutting machines, the Cricut Joy™ 2 and Cricut Explore™ 5, designed to make personalisation simpler and more accessible than ever. Both models feature a more compact, modern design, streamlined software, and new all-in-one bundles that include the essential tools and materials to start creating straight out of the box.

Cricut Joy 2 builds on the brand’s smallest machine, now offering full-colour sticker capability with a new Print-Then-Cut sensor, making it ideal for everyday projects such as cards, labels and decals.

Cricut Explore 5, redesigned to be 30% more compact, supports a wider range of creative projects, including apparel, magnets and stamps, with improved writing and drawing features.

Alongside the hardware launch, Cricut’s enhanced Design Space™ platform introduces Guided Flows, Project Preview and AI-powered design tools, delivering a more intuitive, confidence-boosting experience from idea to finished project.

Wonder Family, smarTrike

smarTrike, the award-winning family brand known for redefining kids’ mobility, is proud to unveil the Wonder family – a bold new generation of trikes designed for modern family life.

Wonder is not just another trike. It’s a true urban travel companion, created to move effortlessly with families wherever life takes them. From trips to the park, popping to the shops, weekend getaways, or holidays, Wonder fits perfectly into your life – even compact enough to slide into the footwell of your car. Featuring the world’s only easy-steer patented 360° system and a swift folding mechanism that collapses in seconds, Wonder delivers an ultra-compact design that’s easy to carry, store, and take anywhere. Lightweight, innovative, and brilliantly intuitive, both Wonder and Wonder Max are designed to make every outing simpler, smoother, and more exciting.

Childs Farm Launches New Gentle SPF 50+ Sun Care Range for Sensitive Skin

Childs Farm has unveiled its new and improved sun care range, specially created for children’s delicate, sensitive skin. Offering very high SPF 50+ protection, the dermatologist- and paediatrician-approved formulas are clinically proven to be kind and mild, making them ideal for little ones and anyone prone to eczema.
The range includes easy-to-apply sunscreens in spray, roll-on and cream formats, all delivering broad-spectrum UVA and UVB protection with a fast-absorbing, non-sticky finish and added Vitamin E for hydration. There’s also a soothing After Sun Lotion enriched with aloe vera to calm and replenish skin after a day outdoors, plus the brilliant 3-in-1 Swim to gently cleanse hair and skin after pool or beach time.

Designed for the whole family and suitable from 6 months+, this gentle yet effective range makes protecting sensitive skin simple all summer long.

Toys Of The Week

Be Dazzling Fashion Dolls, Rainbow High

Kid favourite fashion doll brand Rainbow High is turning up the sparkle and creativity this year with the launch of the brand new Rainbow High Be Dazzling Fashion Dolls.

Introducing five bold new characters with an exciting new play pattern, the Rainbow High Be Dazzling dolls are set to be the must-have gift for all young girls this season. Each character brings more glam and individuality with brand-new eye shapes, a range of skin tones, fresh colourways and a super fun play pattern!

The Rainbow High Be Dazzling Fashion Dolls welcome Adeline Rose, Vivienne Rouge, Geneviève Bleue, Céline Turquoise and Noémie Violette to the Rainbow High family for the very first time. At the heart of the new range is the brand-new Be Dazzling play pattern which is simple yet creative way to play for young fans.

Mini Garden, So Slime

Create Your Own Scented Slime Flower Pots with the So Slime Mini Garden.

Let your imagination bloom! Mix, stretch, and sparkle as you make colourful, scented slimes in two amazing textures! Decorate and store your creations in six super-cute flowerpots, each one totally unique! Add dyes, scents, charms, and decorations to design your very own mini slime garden, then display them all inside the adorable greenhouse! Get ready for a world of creativity, colour, and squishy fun, because nothing’s more fun than your very own Flower Mini Garden!

Latest Books

Mr Darwin’s Tortoise, Angela McAllister

A perfect introduction to the world’s greatest evolutionary biologist for all young explorers in a charming, fictional story illustrated in full colour, about an inquisitive boy who meets Charles Darwin and discovers a shared sense of wonder for the natural world.

Antonio lives in the Galápagos Islands and wants to know everything about everything – he never stops asking questions! One day he meets a stranger called Mr Darwin who also asks a lot of questions. Antonio shows him the wildlife around the island, including the cactus trees and lizards and the tortoise eggs which have yet to hatch. In return Mr Darwin shows Antonio all the things he has collected on his travels, like his beetle collection. When the tortoises hatch, Antonio gives one to Mr Darwin as a present, so that he always remembers his visit to the Islands and his young friend.

Tick Tock Around the Clock, Ruth Brown

From the author of classic picture books Dark Dark Tale and Greyfriars Bobby comes this beautiful picture book about a day in the life of Tick Tock the cat.

Follow Tick-Tock through a noisy and eventful day – from waking up until bedtime. His encounters with squirrels and mice don’t end up quite as he hoped, but he always has a meal and a lap to return to every evening.

A comically observed and detailed picture book from one of the greats of children’s illustration.

I am Ray’s Imaginary Friend, Brian Moses

A moving and humorous verse chapter book written by an imaginary friend

Ray loves life in his village until one day he hears his parents talking about moving away. Traumatised by the idea, Ray invents an imaginary friend to talk to and even runs away.

Eventually Ray is able to accept the move, and also the refugee mother and child who come to live with his family in the new house.

What’s On

Mother’s Day at Fulham Pier: Gua Sha, Bottomless Brunch, Roller Disco, Live Illustrations and a Special Menu at Brasserie Constance

Overlooking the Thames near Putney Bridge, Fulham Pier is a vibrant new riverside hub for culture, dining, wellbeing and family fun. This Mother’s Day, its curated programme includes a World Sleep Day ritual with Dreem Distillery and BON CHARGE light therapy, a Facial Gua Sha workshop with Charlotte Habibi, and a bottomless brunch with DJ sets at Riverside Market.

Enjoy live illustrations, a special Mother’s Day menu at Brasserie Constance, mindful Little Tweaks sessions for children and a retro roller disco in the Orange Box.

Tickets and details are available here.

Dogstival, New Forest on 30–31 May 2026

Imagine a summer music festival but designed entirely for dogs (but also loved by families with and without dogs alike)!

That’s exactly what Dogstival delivers and promises to be the greatest party for dogs. Returning to the New Forest on 30–31 May 2026, it features the UK’s original dog-only beach, a giant foam party, pup-tails at the Pop & Bark Bar, Lady & The Tramp styled doggy afternoon tea, doggy skateboarding, sausage making, The Muddy Paws Tavern, the Pup Art Cafe and lots more. It’s playful, photogenic and packed with standout moments!

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In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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