My Baba Measure / 26 March, 2026 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Zumblebi Alien, Jellycat

Introducing The New Retro Q Trainer from FitFlop – Vintage Vibes & Modern Comfort

FitFlop has just dropped its new Retro Q FF trainers, and they’re the perfect mix of style and all-day comfort for spring.

Available in nine fresh colourways, these trainers tap into that effortless 70s and 80s sporty aesthetic, with a modern update that feels both wearable and on-trend.

As you’d expect from FitFlop, they’re not just about looks. Each pair is built with the brand’s signature IQUSHION™ midsole, designed to be lightweight, responsive and supportive for busy days on your feet.

A great option if you’re looking for colourful, practical footwear that works just as well for school runs as it does for weekends out. Here are three of our favs!

Snüz launches Stylish New Colours for Baby’s First Bed

Snüz, the trusted family sleep specialists, is launching a collection of stylish hues for baby’s first bed this Spring! Inspired by the latest interior trends, the new shades across both its bedside cribs, the bestselling SnüzPod5 and contemporary SnüzPod Studio, have taken the brand’s unrivalled reputation for impeccable style to the next level.

With six new fresh trend-led colours to complement every interior, the award-winning nursery brand has thoughtfully selected each colour and styled them meticulously with complementary hardware, including a luxurious gold for SnüzPod5. Reflecting this year’s interior trends, SnüzPod5 will arrive in new earthy hues Rouge, Olive and Chocolate; while SnüzPod Studio is launching Santorini, a beautiful shade of sky-blue, Tokyo a green hue inspired by the popular matcha trend and Florence, a striking ember shade, all set to be a true highlight of this season and beyond.

Bluey-themed sun care range, Childs Farm

Childs Farm has launched a fun new Bluey-themed sun care range designed to make protecting children’s skin simple and enjoyable. The collection includes a SPF 50+ Sun Cream (£12 for 100ml / £19 for 200ml) that is lightweight, non-greasy and easily absorbed, providing high UVA and UVB protection while hydrating skin with vitamin E and a playful Bluey-berry scent that encourages kids to apply it. For after-sun care, the Bluey After Sun Lotion (£5.50, 100ml) helps soothe and replenish skin with aloe vera and vitamin E, offering up to 24 hours of moisturisation. The range also features two convenient sun protection formats for busy families: an SPF 50+ Roll-On Sun Lotion (£10, 50ml) that makes application quick and easy for little hands, and an SPF 50+ Spray Sun Lotion (£12, 100ml) for fast, even coverage on active kids. Dermatologist- and paediatrician-approved for sensitive skin, the range is suitable for the whole family.

Launching on the 30th of March.

PO.P on Adventure Hike Edition

PO.P (Polarn O. Pyret) has unveiled its Spring 2026 “PO.P on Adventure Hike Edition” collection, a versatile range of outdoor childrenswear designed for little explorers aged 1–10 years, with coordinating options also available for adults. Created for hiking, outdoor play and everyday adventures, the collection focuses on durability, comfort and smart functionality across changing terrains and weather conditions.

Key pieces include functional trousers, waterproof jackets, caps and lightweight layers engineered for movement and protection. A standout is the VENTURE trousers, featuring a clever zip-off design that transforms them into shorts, making them suitable for both warmer and cooler conditions. These waterproof, reinforced trousers are available in blue and pink.

The collection also reintroduces the popular pile fleece, made from recycled materials, alongside a new gilet version for milder days. Completing the range, the SPRINKLE jacket offers waterproof, breathable protection with reflective details, while adult styles include the TREK waterproof trousers with stretch fabric and ergonomic design.

 

 

Foldable Soft Foam Playmat, Infantino

Back with a new, super-sweet woodland print for this spring, the wipe-clean Foldable Soft Foam Playmat features woodland animals and motifs across the soft play surface on one side, with a picnic-inspired gingham on the other, ideal for indoor play or even outside in the garden to enjoy the spring sunshine! Suitable from birth.

RRP: £34.99| Stockist: Amazon

Toy of the Week

 

 

DIY Squishy Factory, Squish Squish

Make your own soft, colourful squishies with the Squish Squish DIY Squishy Factory. Simply pour the two gels into the mixer, add your favourite colours and fill the mould. After it’s dried, add sparkly decorations to create your unique squishy. Place it into the bag and squish and squeeze, so satisfying. A fun, hands-on experience for kids who love to craft and squish their own designs!

Comes with a factory, moulds, colours, squishy mix and plenty of decorations to create several unique creations.

Latest Books

Bun, Hana Jinkshita Thomson

Introducing Bun! Children will delight in this heartwarming tale about a very sweet bunny who loves gardening, baking and visiting her friends, from author/illustrator Hana Kinoshita Thomson. Perfect for fans of Noni the Pony and Spot.

Children and adults alike will delight in this outrageously cute picture book, which features detailed illustrations that readers will love revisiting again and again. Spot vegetables in the garden, find baking ingredients in the kitchen, and don’t forget to check out the carrot details in Bun’s bedroom – plus keep an eye out for Bun’s snail friend, Gary, who has a tiny cameo on every page.

A classic in the making, with bright, colourful illustrations that bring to mind nostalgic children’s characters like Miffy, Hello Kitty and Pusheen.

The Sheep That Stole The Farmer’s Hat, Tim Saunders

All the farmer’s clothes have gone off the line! Who has taken them?

From the brilliant team that created family favourite and bestseller, The Tractor has a Wobbly Wheel.

The farm animals are having a field day with all the farmer’s clothes, using them in all sorts of inventive ways. With perfect bouncy rhyme, this is a silly delight to read out loud.

The illustrations capture the animals’ strange and wonderful inner lives.

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In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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