My Baba Measure / 22 April, 2026 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

The Strings Club: Book Now For Half Term & Summer – new families can use code NEWCUS10 for 10% off!

Sunshine, smiles, and seriously enriching screen-free fun this May half term and summer holiday, The Strings Club is striking the perfect chord for families seeking more than just childcare. Founded by musician and mum Amy Cunningham, these award-winning, Ofsted-registered holiday camps combine a bespoke, expertly designed curriculum with the
joy of music, creativity and play to help children truly thrive.

Each day is carefully curated by an in-house Activities Manager (a qualified primary teacher) to build confidence, spark imagination and support wellbeing. Mornings come alive with hands-on guitar, violin or ukulele sessions led by professional musicians, while afternoons explore themed workshops in drama, dance, wellbeing, sport and art. It’s an immersive experience where friendships flourish, and self-expression shines.

By the end of the week, children take centre stage in a joyful Grand Concert – celebrating not just what they’ve learned, but the confidence they’ve gained and friendships they’ve formed. With small group sizes, high staff-to-child ratios and free instrument hire for multi-day bookings, parents can feel confident their children are in safe, nurturing hands.

The Strings Club Locations:

London: Balham, Blackheath, Bow, Brockley, Crouch End, Dulwich, Fulham, Greenwich, Hackney, Hampstead, Islington, Kingston upon Thames, Nunhead,
Richmond and Walthamstow.
West Midlands: Harborne
Warwickshire: Leamington Spa

Find The Strings Club on social media: Facebook: @thestringsclub | Instagram: @thestringsclub. Head to the website to book your child’s place now.

Welcome Summer in Style with Sea Change’s Provence Rosé

As the days grow longer and warmer, it’s time to soak up every sunny moment – whether it’s al fresco feasts, leisurely afternoons in the garden, or impromptu picnics with friends. Elevate your summer gatherings with the elegance of Sea Change’s Provence Rosé, bursting with vibrant notes of zesty grapefruit and beautifully balanced by hints of white peach and lush tropical pineapple. Plus, it’s a choice you can feel good about: Sea Change features sustainable packaging and donates to ocean charities with every bottle sold, so your enjoyment makes a positive impact.

Ready to welcome summer in style? Order online and enjoy UK delivery at www.seachangewine.com

Protect Little Feet with Start-Rite’s First Shoes Collection

StartRite’s First Shoes collection is designed for children who have been walking independently for 6-8 weeks.

Informed by nature and shaped by science, each shoe is designed around a uniquely flexible sole unit that allows little feet to bend, move and grip just as nature intended. The footshaped sole encourages natural balance and coordination, while carefully placed flex points support confident movement across early steps and stumbles. Lightweight yet protective, the design helps toddlers stay connected to the ground beneath them, supporting healthy development without restricting motion.

Created for real life and real movement, StartRite’s First Shoes collection works in harmony with growing feet – giving parents confidence and children the freedom to move naturally from the very first step.

Sense Bedside Crib, CoZee®

The Tutti Bambini CoZee® Sense Bedside Crib is a first-of-its-kind sleep solution that blends smart sensory technology with contemporary, thoughtful design. Created to help soothe babies back to sleep while keeping them safely close, it combines trusted bedside co-sleeping functionality with an innovative detachable Sensory Bar that brings light, sound, and comfort together in one elegant system.

At its core is an integrated sensory unit designed to recreate a calming, womb-like environment. Gentle ceiling projections, a soft nightlight, and a curated selection of white noise, nature sounds, and lullabies help support more peaceful sleep. A clever cry sensor automatically reactivates the last used settings if baby stirs, offering reassurance without needing to leave the bed.

Designed with both comfort and practicality in mind, it features breathable mesh panels, quilted fabrics, a bamboo jersey mattress cover, six height settings, incline support, under-crib storage, and a quick 30-second fold. The Sensory Bar is also detachable for continued use beyond the crib stage.

Available in four modern colourways, CoZee Sense offers a calm, connected and beautifully designed sleep space for newborn life.

 

BeSafe Stretch²

Looking for a car seat that goes the distance? Meet BeSafe Stretch², designed to keep your child safer for longer without compromising on comfort. Suitable from around 6 months up to 7 years (36kg), it allows extended rear-facing travel with generous legroom and multiple recline positions for growing kids. The new Ergo Cushion™ offers back-friendly support, while flexible installation makes it easy to fit in most cars. With updated styling and SoftBreeze colours inspired by nature, Stretch² blends safety and comfort, making it a smart, long-lasting choice for busy families.

Oxford Classics for Back to School from Maped Helix

Known for their classroom staples, Helix Oxford products have helped countless students over the last 100 years throughout their school education and beyond. They design and provide products packed with everything you need, including fan-favourite essentials and school-ready kits that make learning and creativity easier for kids and adults alike.

What makes them the ultimate choice is their lasting quality, thoughtful design and trusted performance they’re known for. The iconic Helix Oxford range is especially well known for providing reliable maths equipment that helps students tackle everything from angles to algebra with confidence.

Bubble Planet joins forces with Winx Club for a magical takeover in London

One of the world’s most successful immersive experiences, Bubble Planet has officially passed one million tickets sold in London, marking the milestone with a magical collaboration with Winx Club last week. Fans were treated to character meet-and-greets with Bloom, Stella and Flora, themed photo moments and family-friendly activities including face painting.

If you missed the special event, there’s still plenty of reason to visit now. Co-produced by Exhibition Hub and Fever, Bubble Planet has welcomed more than four million visitors worldwide and remains one of London’s must-visit family attractions. Expect immersive bubble rooms, dreamy installations and playful experiences designed to spark imagination for all ages. Open daily except Tuesdays, tickets are available via Fever’s website and app. With Winx Club also streaming now, the magic doesn’t have to end when you leave.

Tickets available here.

Limited Edition Collection by Lapin House and Mary Katrantzou

Lapin House and Mary Katrantzou launch a limited-edition children’s collection designed for standout occasionwear moments and elevated everyday summer dressing. Blending Lapin House’s heritage craftsmanship with Katrantzou’s signature prints, the collection features beautifully detailed dresses, sets, and separates for boys and girls. For Mary Katrantzou, the collection is a deeply personal project that reflects a homecoming. It draws inspiration from her son’s christening on the island of Spetses, where vibrant floral tablescapes informed the collection’s rich colour palettes.

A standout piece includes floral-print dresses defined by vibrant colour, lightweight cotton construction, and delicate detailing, perfect for summer events and holidays.  (Insert picture of one of the floral dresses)

Available from April 23rd to August 31st at Selfridges in London, the exclusive pop-up on Level 4 offers a curated selection of key pieces. Expect premium fabrics, intricate finishes, and statement designs.

Air & Grace charity collaboration with Teens Unite Fighting Cancer

Air & Grace, the luxuriously comfortable footwear brand, have just launched a collaboration with Teens Unite Fighting Cancer, a charity dedicated to improving the lives of teenagers and young adults, living with, and beyond cancer.

The collaboration introduces a limited-edition new colourway of Air & Grace’s iconic Isla trainer, now in a rich denim and featuring Air & Grace’s signature Tender Loving Air footbed®.

The partnership brings together two female founders, Air & Grace Founder Claire Burrows alongside Karen Millen OBE, co-founder of Teens Unite, who share a commitment to making a meaningful difference by creating a shoe with purpose. The trainer will be a limited edition, with 100% of the profits going direct to Teens Unite.

Teens Unite supports 13-24-year-olds to live positively with cancer and thrive beyond their diagnosis. The impact of cancer affects young people mentally, emotionally, and socially. Through activities, residential stays and tailored programmes, Teens Unite brings young people together to connect with others who truly understand, build confidence, develop new skills, and take the next steps in rebuilding their lives.

 

Janie and Jack

Janie and Jack, the American children’s fashion house known for its elevated and timeless style, has arrived in the UK with a new dual-concept store on London’s King’s Road. Rooted in storytelling, the brand creates thoughtfully designed collections for children from newborn to age 16, using premium fabrics and detailed craftsmanship. Each season brings a fresh narrative, with pieces designed to celebrate both everyday moments and special occasions. Already a favourite among style-conscious families in the US, Janie and Jack introduces its signature blend of classic design and playful charm to British audiences for the first time, offering a considered approach to children’s fashion that feels both special and enduring.

Meet Mo & Marine

Meet Mo & Marine, the newly launched next generation of plastic-free wet wipes designed for real-life parenting. Made in the UK from 100% plant-based fibres and formulated with 99.4% water, they’re tough on big messes yet gentle enough for newborn skin.

Dermatologically tested, fragrance-free and minimal in ingredients, they’re created with delicate skin in mind from day one.

Beyond performance, Mo & Marine is built with the planet at its core. As a proud member of 1% for the Planet, the brand donates a portion of revenue to environmental and marine conservation projects – meaning every wipe gives back.

The wipes are also Vegan Society and Allergy UK approved, offering trusted reassurance for families. Each pack contains 60 wipes, designed for easy, one-by-one dispensing.

Mo & Marine wipes are available exclusively from www.moandmarine.com, with individual packs at £3.10, a 12-pack for £34.60, or flexible Subscribe & Save options.

Options+ Anti-Colic Glass Baby Bottle, Dr. Brown’s

The Dr. Brown’s Options+ Anti-Colic Glass Baby Bottle responds to what today’s parents are really looking for: trusted feeding solutions that combine performance with high-quality materials. As more families explore alternatives to plastic, glass bottles are growing in popularity for their durability, easy cleaning and long-lasting use, making them a practical choice for everyday feeding.

Designed with Dr. Brown’s clinically proven anti-colic vent system, this bottle helps reduce colicky symptoms, wind and discomfort by creating a vacuum-free feeding experience that more closely mimics breastfeeding. It also works to preserve important nutrients in milk, offering added reassurance during those important early stages.

The 150ml size is ideal for newborns, fitting seamlessly into early feeding routines, whether at home or on the go. Thoughtfully designed and made to last, it brings together comfort, quality and peace of mind, supporting parents through every feed.

Toys Of The Week

myFirst CareBuds Max

These cleverly designed on-ear headphones have been made especially for kids. Lightweight and comfortable, they move away from bulky styles and are ideal for year-round wear, from summer travel to keeping little ears cosy in winter.

They also include kid-safe volume limiting between 85dB and 94dB to help protect young hearing while still delivering clear sound. Smart transparency mode lets outside noise in, helping children stay aware of their surroundings, while wireless audio sharing allows two children to listen from one device at the same time.

Parents will appreciate the adjustable headband, soft ear pads and impressive 52-hour battery life, with a quick 10-minute charge providing up to eight hours of playtime. Dual wireless and wired modes mean the fun never has to stop.

Thorpe Sports Basketball Stand with 48″ Backboard, Smyths

Shoot your shot with the Thorpe Sports 235cm to 305cm Portable Basketball Stand with 48″ Backboard! Adjust the height of the net from 230cm to 305cm to suit the height and skill of growing athletes, with a wheeled base to easily transform any outdoor space into a court.

This portable, height adjustable basketball stand is made from shatter proof PC with a steel frame, 45cm steel rim and a high-quality net for strength and durability. The wheeled base is easy to move around your garden, and even easier to store! Fill base with 93 litres of water or 133kg of sand for added stability.

Pickle Grab, Amazon

Flip, spot and grab your way to victory in this fast-paced, laugh-out-loud game. When you flip a Pickle Card, the race begins to snatch the foam Pickle while everyone else reaches for the Plate. If someone gets there first, your Pickle drops into the Jar and you lose your cards and possibly your pride too.

Inside the box you will find everything needed to play, including a foam Pickle, Pickle Jar, Plate and 60 cards. Designed for two to six players aged seven and over, it is perfect for family game nights, quick pre-dinner fun or party icebreakers. Each round lasts around 15 minutes, making it ideal for busy evenings.

Setup is simple and can be done anywhere with a flat surface, as long as there is space for each player’s stack and the Pickle Jar in the centre. Created by the team behind Exploding Kittens, it is easy to learn, quick to play and full of energetic fun.

Latest Books

Summer Pops Up! Aurore Petit

Designed especially for little hands, this bright, bold pop-up book brims with the joy of summer in every turn of the page. Perfectly portable and shaped for toddlers’ hands, this sturdy board book features six playful pop-up scenes that leap from the pages with high-contrast neon images – the yellow of sunshine and the pink of summer sunsets.

Celebrate the magic of summertime, from a busy bee zipping between blossoms to a bumpy ride in the family van, from spreading sunscreen on our faces to enjoying bare feet on a beach, and from diving into sunset seas to counting the stars at night. This book brings all our most-loved summer moments to life in a way that’s both familiar and fresh, clever and surprising. Every page bursting with the warm wonders of the season.

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In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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