The Measure: What’s Hot For Parents & Kids

Life360 launches Tiles with Disney

Life360 has teamed up with Disney to launch a magical new collection of limited-edition Tile Bluetooth trackers, featuring everyone’s favourite characters, Mickey Mouse and Minnie Mouse. Combining Disney charm with Life360’s trusted tracking technology, the collection is designed to help families keep track of the things that matter most, whether it’s school bags, lunchboxes, luggage, keys or wallets. The launch comes just in time for the busy summer travel season and back-to-school preparations, making it a practical addition for parents looking for extra peace of mind.

Available now, the collection includes a range of beautifully designed Tile and Tile Slim trackers that work seamlessly with the Life360 app on both iOS and Android devices. With a 350-foot Bluetooth range, a three-year battery, a built-in SOS button and a handy ring feature to help locate misplaced belongings, the trackers combine everyday convenience with family-friendly safety features. Whether tucked into a backpack or attached to a favourite toy, these Disney-inspired trackers make keeping tabs on everyday essentials a little more magical.

Baby Brezza SuperQuick Steriliser Dryer

If there’s one thing every parent could do with more of, it’s time – and the new Baby Brezza SuperQuick Steriliser Dryer is here to give some back. This clever all-in-one appliance steam sterilises and dries bottles, pump parts and feeding accessories in as little as 10 minutes, with five minutes of steam sterilising killing 99.9% of germs, followed by a quick five-minute hot air dry to complete the cycle. Holding up to eight bottles, two full breast pump part sets and more across three spacious levels, it has Baby Brezza’s largest-capacity steriliser yet – helping you tackle more in a single cycle. With a range of modes to suit every routine – including QuickDry in just 5 or 10 minutes, the lower-noise 25-minute QuietDry cycle, plus steriliser and dryer, steriliser only, dryer only and storage modes – parents can easily sterilise to their schedule.

Discover the Screen-Free World of Unsurpassed

Looking for fresh ways to entertain the kids away from screens? Unsurpassed is a family-run British brand creating sensory toys and games designed to spark imaginative play and encourage quality time together. Founded by former fashion executive Chris Morrall and inspired by the desire to build a business around family life, the brand has become a real hit with parents. His 10-year-old daughter, Lily-Rose, has been involved from the very beginning, helping to test products, share ideas and shape the growing collection.

The range includes Swipe the Squishie, a fast-paced matching game featuring 36 colourful sensory squishies, as well as Squishie Surprise Bath Bombs, which fizz to reveal a hidden squishy toy inside. Combining the excitement of a surprise toy with colourful bath-time fun, they’re a brilliant way to make the evening routine something little ones will actually look forward to. With more families looking for engaging, screen-free activities during the school holidays, Unsurpassed is certainly a brand to have on your radar.

Shop the Unsurpassed collection now.

Personalised Safari Shape Sorter, My 1st Years

Send your little one off on the adventure of a lifetime with our personalised safari shape sorter. Designed to look like a cool Jeep, this wooden toy is decorated with zebra stripes, colourful jungle-inspired detailing and four wheels. This adorable toy comes with ten beautifully-painted blocks, designed to be easy for little hands to pick up and ideal for developing hand-eye coordination, problem-solving and matching skills. Can your little learner push the eight animal-shaped blocks through the holes in the car and place the two zookeepers in the front seats? Plus, the back hinges open so you can quickly tidy the blocks away after another exciting playtime. Add a wild child’s name to the car’s number plate for a fun and cute educational gift.

Mix and Match: Inventors, Jane Wilsher

Create incredible inventions in this split-page book where YOU are the inventor! From pedal-powered rocket ships to wind-powered toilets, there are over 450 unique possibilities.

If you could invent anything, what would it be? This book makes the reader the inventor, and with over 450 variations, the sky is the limit. From submarines to space rockets, and bicycles to toilets, you can create the wildest, most unbelievable inventions ever seen on planet Earth.

With bright, bold illustrations and brilliant facts, become the inventor of your own future!

FULL STEAM AHEAD: Encourages hands-on STEAM learning by exploring the science, technology, and creativity behind how things work.

LEARNING AS A GAME: The flip-page format gives kids the freedom to mix, match, and design their own imaginative inventions-it makes learning fun!

I’ll Love You Till the Sloths Start School, Kathryn Cristaldi

SCHOOL IS IN SESSION… but where are the sloths?

Are these nocturnal sloths late for their lessons or right on time for their own school adventure? This delightfully quirky lullaby is the perfect read-aloud to reassure little ones and remind them just how much they are loved, even when they are away at school.

Brimming with gentle humor and a message of inclusivity and reassurance sure to ease any first day of preschool jitters, this is a sturdy board book just right for little hands and a must-have for fans of the I’ll Love You Till companion volumes. And, yes, the cows are there, too, welcoming the sloths and other night school students at the end of the book with the trademark tenderness that will invite many bedtime read-alouds!

ALA Booklist described I’ll Love You Till the Cows Come Home as a bedtime read-aloud that is “both hilarious and comforting,” and the same can be said for I’ll Love You Till the Sloths Start School.

A Guide to Plants for Little Witchlings, Jennifer Lane

Magic could be hiding under any leaf, behind any tree, next to any tiny pebble – every plant has a special superpower and witchlings always know just where to look.

Did you know that every plant has a special superpower? Lavender can bring you deep sleep and honeysuckle can bring you good luck—all you have to do is ask the plants nicely and work with them to cast a spell. This beautifully illustrated book shares 15 common plants that are essential for little witchlings-to-be. Discover fascinating flower facts and fun folklore before learning to cast spells and make petal potions in this magic guide book.