Imagine being king or queen of the world for a day, having all the power in your hands… what would you do?

Both a provocative question and a challenge posed to children, this is the impetus behind Il Gufo’s FW20 campaign. The brand believes in the creative power of children, in their ability to illuminate the future with new and unexpected ideas, all without forgetting the fundamental pillars of their growth: nature, home, and school of course.

Scottish inspirations and collegiate references dominate the back to school garments: a green and blue check wool coat and large cape with fringes, a superfine Merino wool jumper with inlaid crown, handmade embroideries, pom-poms and gem appliqués. For him, a superfine Merino wool jumper with jacquard teddy bear and hand embroideries and a duffle coat in tartan wool and cotton with frogs.

Here are 15 of our favourite FW20 looks for kids from luxury fashion brand Il Gufo.


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