There are so many types of children’s toys to choose from, it can be overwhelming for new parents to decide what’s best. We recommend investing in sustainable toys that will last. We’re huge believers in the many benefits of wooden toys, and that’s why we’re excited to introduce you to MORI’s new Playtime collection.

Introducing MORI’s Playtime Collection

MORI’s Playtime Collection is a range of wooden toys developed to fuel curiosity, encourage independence and inspire creativity, building strong foundations for cognitive and emotional development. Designed for all ages, MORI’s first-ever collection of toys will encourage hours of tactile play and learning. Here’s why we love them, together with the five main benefits of wooden toys.

1. Safety

Safety should always be top of the list when it comes to choosing any product that comes in contact with your child, and as little ones start out by exploring the world with their mouths and hands, it’s important to consider their first choice of toys carefully. Plastic toys can contain a variety of harmful chemicals and substances, as well as breakable parts, and so where little ones are concerned, it’s best to avoid them where possible.

A great benefit of wooden toys is that they can be suitable from birth. MORI’s new collection is made using FSC Beechwood and FSC MDF, so the range is completely non-toxic and safe to play with. They’ve also labelled each toy so you’ll know whether it’s suitable for your newborn.

Wooden Rattle Ring, suitable from birth

Rattles provide a great source of entertainment for our littlest explorers, and they can also help to teach babies new skills, encouraging fine motor skills, hand-eye coordination and cause and effect reasoning through play.

MORI’s wooden rattle ring is made from natural FSC Beechwood and FSC MDF and non-toxic paints, so it’s completely safe for your baby to gnaw on, should the mood take them.

Wooden Baby Milestone Blocks, suitable from birth

If you’re shopping for a baby shower gift or for the perfect present for a new arrival, MORI’s wooden baby milestone blocks have to be your go-to.

Not only can they be used to document milestones to create treasured memories you’ll want to share with loved ones, but they can also be used as building blocks. Young children love to play with blocks, each with an inherent desire to stack them up high so they can knock them down. This fabulous pastime helps develop fine motor skills, hand-eye coordination, spatial awareness and reasoning.

Painted with the days, weeks and months, with numbers 1-9, including characters and shapes, MORI’s milestone blocks are made using natural FSC Beechwood and decorated using non-toxic paints.

Wooden Grasping Toy, suitable from 6 months +

One of your baby’s first instincts will be to grab and grasp at things, transferring items from their hands to their mouths to fully investigate. MORI’s wooden grasping toy is ideal to incorporate into playtime, developing motor skills and hand-eye coordination.The toy is made from FSC Beechwood and FSC MDF which is durable and safe to chew on.

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2. Wooden toys make the perfect sensory teethers

MORI’s wooden teethers are a safe solution when it comes to teething and can be used from birth onwards. These wooden teethers are non-toxic and free from harmful leads, metals, BPA, chemicals or phthalates, making them a great option to soothe sore gums.

Made from natural FSC Beechwood, you can choose from a star, heart or cloud shape, to suit every little personality. What’s more, each teether in the range has a hole in the middle so babies can grasp and play, promoting hand-eye coordination.

3. Encourage imaginative play

Wooden toys provide a huge amount of play value as they spark young imaginations, giving children the opportunity to invent new ways of playing with them. Plastic toys may offer more in terms of features – think enticing flashing lights and sounds, – but simple wooden toys put the child in charge, helping them improve motor skills, hand-eye coordination, all while they’re having fun.

Wooden Rainbow Stacker, suitable from 12 months +

MORI’s Wooden Rainbow Stacker boasts a minimalistic design to encourage children to use their imagination to the fullest. The Wooden Rainbow Stacker helps develop fine motor skills, problem-solving skills and hand-eye coordination, together with balance and construction. Play options are endless; the arches can also be used as bridges, tunnels and slides.

They’ll love assembling the arches, learning about colours and important concepts of ‘bigger’ and ‘smaller’, and ‘taller’ and ‘shorter’ as they play.

Wooden Stacking Rings, suitable from 12 months +

Finding toys to promote active play will help your baby grow strong and become coordinated. MORI’s natural FSC Beechwood wooden stacking rings have been designed using non-toxic pastel paints with soft edges for safe play. Designed to encourage the development of motor skills and hand-eye coordination, they’re great for problem-solving and teething.

Stacking rings are brilliant at teaching colour recognition as well as size sequencing, as children learn concepts such as ‘above’ and ‘lower’. The blocks can be stacked or rolled and caught, taking on any role their imagination desires.

Wooden Shape Sorter, suitable from 12 months +

Wooden shape sorters are a multi-tasking toy brilliant for introducing little learners to shapes and colours. Shape sorters provide children with an opportunity to solve a problem on their own, encouraging sorting, counting, colour and shape identification.

Made from high-quality natural FSC Beechwood and FSC Liden Plywood with non-toxic paints, the MORI wooden shape sorter is safe for our little ones and also kind to our planet.

4. Durable and sustainable

The majority of plastic toys are eventually destined to end up in landfill, as very few can be considered for recycling. Wooden toys on the other hand, are durable, long-lasting and sustainable, and therefore much kinder to the environment.

MORI’s range of baby and toddler wooden toys are all made using sustainable materials, so your child can connect with the natural world around them in a safe and sustainable way. What’s more, MORI’s Playtime range uses recyclable packaging, so there’s no waste involved.

5. Pass down through generations

Another great benefit of choosing wooden toys over plastic is that they’ll look beautiful in any room in the house. MORI’s wooden toys are painted in soft, muted colours that not only look fabulous but are designed to soothe rather than distract little ones.

MORI’s use of FSC Beechwood and FSC MDF make the Playtime collection pretty indestructible, so it be played with constantly and still look as good as new, so when it’s time to say goodbye, the toys can be passed and treasured by yet another generation.

Shop now

Enjoy the benefits of wooden toys and shop the fabulous new Playtime collection from MORI today.

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Sponsored content in collaboration with MORI.