Baby / 15 June, 2021 / Ellie Thompson

My Baba’s ‘Best In Boutique’ Brands At The Baby Show

It’s The Baby Show Live this weekend, and I’m joining the show to choose my favourite pick of boutique baby brands and will be on hand showcasing some of their brilliant products.

This season, I’m championing these eleven small businesses below, picking a hero product or two from each. I’ll be sharing my recommendations of everything from baby bedding, to baby grows, baths, mats, skincare and of course, the best solutions for reusable nappies.

Free tickets to The Baby Show Live

We’re giving away 100 Access All Areas (AAA) complimentary tickets* To The Baby Show Live! Unlock a world of baby shopping heaven, amazing show deals, competitions, informative buying guides, product demos as well as topical and supportive on-demand videos. Watch The Baby Show TV, LIVE exclusive expert talks, panel discussions and celebrity interviews. Make use of the 1-2-1 video/telephone exhibitor consultations and access On-Demand talks for a week post-show.

Be the first to register to claim your complimentary ticket here.

The Best Boutique Baby Brands


Kabode was founded by parents who wanted to designed bedding to match their children’s personalities. Along the way, Kabode realised just how many decisions they would need to make and how much of an impact children’s bedding has on the environment.

They decided to make bedding that’s not only better for children, but better for the planet. All of Kabode’s products are designed using only 100% organic cotton and other sustainably produced materials.

Kabode’s products span crib, cot and cot bed, and come in an array of gorgeous prints that will look fabulous in any nursery.

My Baba pick: Rainbow Fitted Sheet

Pop My Way

Pop My Way offer modular, versatile designs in subtle and stylish pastel colours to take the stress out of getting your baba dressed. Thanks to their mix and match elements, you can switch things up for ease or occasion. Bibs and dummies and also be easily and safely attached to your baby’s outfit. Style up an outfit by popping off a bib and popping on a collar, to take your little one from play to party in no time.

Unisex and built to last across generations, Pop My Way only uses 100% GOTS certified organic pima cotton that’s both kinder to the environment and better for your child’s skin. Ethically sourced, exceptionally soft and incredibly durable, the sustainable collection is certified by the Global Organic Textile Standard (GOTS).

My Baba pick: Zippered Sleepsuit


Bebies range of sleep toys was created by mum of two boys, Danielle, as a result of her own personal experience with her youngest baby. After spending countless hours trying to ‘shhh’ him to sleep, she quickly realised he would only settle when hearing her voice. She trawled the internet trying to find something which could replicate her voice, but when her search was fruitless, the idea for Bebies Sleep Toys was born!

Record your own settling words, sounds or songs with Bebies’ built-in microphone and voice recorder. Intelligent sleep sensor technology automatically activates if your baby cries or stirs in the night. You can also play white noise or a lullaby to calm your baby back to sleep using its adjustable timer and volume controls. There are four super-cute animals to choose from.

My Baba pick: Felix The Fox


Etta Loves

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

Etta Loves takes great care when choosing fabrics, being understanding and mindful of the impact their business has on the environment and on those making and handling our goods. Every product produced is tested to the highest global standards, so you can have the utmost confidence that Etta Loves’ products will always be best for baby too.

My Baba pick: Animal Print Playmat


Little Butterfly London

Luxury skincare brand Little Butterfly London was founded by new mother Gudrun Wurm in response to the lack of organic, gentle, and safe baby products on the market.

All of Gudrun’s products in the Little Butterfly London range are organically certified by Ecocert, the most established certification body worldwide. The sustainable range by Little Butterfly is free from mineral oil, paraffin, parabens, SLS and silicones, and there are no synthetics or inappropriate strong essential oils when it comes to fragrance.

Find out more about the Little Butterfly London range here: 20 Of The Best Organic Ingredients For Natural Baby Skincare.

My Baba Pick: Pamper Gift Box



Shnuggle was born out of a vision to make life easier and safer for growing families, and it’s a brand we have championed since they came on the scene a few years back. Their expanding range of innovative products for sleep, bath and changing have since won over 50 awards.

Tried and tested by parents, and a personal favourite of My Baba’s editor Ellie Thompson, Shnuggle is a company recognised for its innovation and design. They’re a company busy listening to the needs of parents, and coming up with fabulous solutions for every age and stage.

My Baba pick: Baby Bath and the Squishy Baby Changing Mat.



NUPEAA’s brilliant self-heating, portable Bottle Warmer Active warms a bottle in as little as 4 minutes, anywhere, anytime. The new intelligent battery-powered, portable bottle warmer is ideal for parents on the go.

NUPEAA is the creation of husband and wife parenting duo, who were frustrated with the number of baby essentials they needed whenever they wanted to leave the house. Their passion for making life easier for both themselves and other parents gave them the drive to establish NUPEAA during the first national lockdown.

My Baba pick: Bottle Warmer Active


Cuddledry was founded in 2006 by two mums and long-term friends Polly and Helen after the births of their first children. The Cuddledry range is made largely from bamboo because of its high sustainability and durability. All packaging is recyclable and each product is made with longevity in mind.

Our favourite pick is the ‘Hands-Free Baby Towel’ that attaches to the parent like an apron, keeping you dry and allowing you to lift and wrap your baby quickly and easily. Just pop the hood over your baby’s head, and simply cuddle them dry. Recommended by midwives, maternity nurses and parents all over the world!

My Baba pick: Cuddledry, Hands-Free Baby Towel

Mama Bamboo

When it comes to sustainable baby brands and nappies, Mama Bamboo’s nappy range is B-Corp status approved, which means their nappies meet the highest verified standards of social and environmental performance, transparency and accountability.

Their product range is made mostly from bamboo, which grows without gallons of irrigation, unlike cotton. The bamboo plant doesn’t need chemicals, pesticides, or fertilisers to grow, and by using Bamboo as the core component for products they’re using a plant with low water consumption, low needs for pesticides and sustainable certifications. Mama Bamboo also uses only 100% compostable packaging.

My Baba pick: Mama Bamboo All-in-One Bundle

La Petit Ourse

La Petite Ourse was born in 2013 from the idea of making washable nappies accessible and affordable to as many families as possible. From all cloth nappies, to pocket nappies, all-in-one solutions and swim nappies, they have your little one covered.

The range boasts an array of beautiful prints, with everything from foxes to flamingos. There are brilliant starter kits, trial bundles and continual discounts across the range. La Petit Ourse’s website is also jam-packed full of advice on where to begin. From a super handy video explaining the differences between each type of nappy to tips on how best to wash and adjust cloth nappies, using reusable nappies has never been so easy.

My Baba pick: Flamingo Pocket Nappy


Bow & Rattle

Bow & Rattle is a unique Irish brand that creates beautiful timeless bags and accessories in the highest quality luxurious materials.

As stylish as they are on the outside, they are as beautifully crafted on the inside. Lovingly designed with unparalleled attention to detail, each bag has lots of pockets and space, and is created with the finest materials.

Any Bow & Rattle changing bag would be perfect for every stage of the exciting and emotional journey of starting a family!

My Baba pick: Heather Dusky Pink Baby Changing Bag

With your free tickets to The Baby Show Live you’ll benefit from amazing discounts as well as having access to some brilliant advice.

*Terms and conditions apply, click here for more info.

Read Next

Growth Scans In Pregnancy: What Are They And Why Are They Performed?

Parental Control, Ep 30: Miscarriage: Why Women Are Being Let Down By A Lack Of Support

For competitions and offers from our favourite brands, click here.

In The Spotlight

Start-Rite First Walking Shoes

As soon as your little one begins to explore outside on two feet, they need to have the right sort of protection and support. The diverse range of styles and fits available at Start-Rite Shoes are sure to suit the specific needs of your toddling explorer. Made from durable soft leathers and ultra-flexible lightweight soles, their gorgeous range is designed to suit the natural walking style of your child during this important developmental phase.



Latest posts

Kids / 17 May, 2024

Where To Shop Preloved, Second-Hand And Rental Clothes For Kids

Living / 16 May, 2024

Best Coding Classes For Kids

Living / 16 May, 2024

15 Best Everyday Sunscreens For Your Face

Food / 15 May, 2024

Rainbow Fruit Pizza

My Baba Measure / 15 May, 2024

The Measure: What’s Hot For Parents & Kids