Is This The Best Eco-Affordable Kids Brand? My Baba 17 November, 2017 Kids' Fashion, Living We were so excited to play a part in Newbie’s pop-up store in Chelsea. The kids eco-brand are unrolling a few stores across London and today is the official unveiling of their Richmond shop. If you can pop in, definitely do! If you can’t make it down to celebrate the grand opening, you’ll be pleased to know their website has launched too! The Swedish kids clothing brand is taking London by storm and set to be the hottest eco-kids brand with a truly affordable price tag. Here are some of the pieces we adore: Velvet Dress Sweatpants with fox Shirt with stripes Baby pinafore style dress Blouse with lace ruffled neckline Chinos with braces Hat with panda bear ears Pyjamas with stripe print Bundler with rabbit-patterned lining Grey and white cardigan with winter print Top with bear face and thin stripes Lace up shoes with bear ears READ MORE: The Super Cute Swedish Pop Up Store You Need To Visit!