We were so excited to play a part in Newbie’s pop-up store in Chelsea. The kids eco-brand are unrolling a few stores across London and today is the official unveiling of their Richmond shop. If you can pop in, definitely do! If you can’t make it down to celebrate the grand opening, you’ll be pleased to know their website has launched too! The Swedish kids clothing brand is taking London by storm and set to be the hottest eco-kids brand with a truly affordable price tag. Here are some of the pieces we adore:

Velvet Dress 

Sweatpants with fox

Shirt with stripes

Newbie Richmond

Baby pinafore style dress

Blouse with lace ruffled neckline

Chinos with braces

Hat with panda bear ears

Pyjamas with stripe print

Bundler with rabbit-patterned lining

Newbie Richmond

Grey and white cardigan with winter print

Top with bear face and thin stripes

Lace up shoes with bear ears

READ MORE: The Super Cute Swedish Pop Up Store You Need To Visit!

Newbie Richmond