Activities & Days Out / 17 February, 2020 / Maggie & Rose

What Are The Benefits Of A Family Members’ Club?

A family members’ club – what’s that?

Once you have a baby, it can feel as though the world shrinks a little – suddenly those trendy delis and coffee shops that we used to lunch in with friends don’t feel as comfortable a hangout with a curious toddler in tow. The bright neon colours of the new spaces which welcome us with open arms can feel overwhelming after yet another broken night’s sleep.

That’s where Maggie & Rose comes in. Created by mothers in 2006 and now with three clubs across London (not to mention Hong Kong and Hangzhou!), their success lies in understanding the needs of little ones and grown-ups, providing families the time and space to just be themselves.

A members’ club for families may sound like a strange concept at first, but the more we think about it, the more it makes perfect sense! Parenthood brings its unique challenges, not least of which can be a sense of isolation for new mums and dads, a disconnect between their lives before and after kids.

Opportunities to spend family time together outside of the home are precious, particularly for those juggling work and elderly relatives, and there are few spaces where both grown-ups and little ones feel catered to, cared for, and ultimately, relaxed, (without fear of eye-rolling from other grown-ups).  When we become parents, we don’t stop seeking connection and inspiration or wanting to be in beautiful surroundings around like-minded people, and we want this for our children too.

Maggie & Rose clubhouses are an extension of the family home, each one lovingly designed by an in-house team to combine beautiful, inviting interiors with play spaces that inspire curiosity and engage the imagination. They provide an inclusive space where families, including grandparents, nannies and carers, can spend quality time together, eating at the members’ Brasserie, taking part in a creative class or burning off some energy in the bespoke interactive play areas.

What does membership include?

A membership at Maggie & Rose starts from £102 per month and gives you access to your chosen club 7 days a week all-year-round (with the exception of Christmas Day, Boxing Day and New Year’s Day). Membership will give you unlimited access to a Brasserie serving nutritious home-cooked food and great coffee, custom-designed play areas, a cinema Snug, quiet spaces for grown-ups to work or breastfeed, an inspiring timetable of educational classes, and a thoughtfully selected array of children’s toys, books, and activities.

Memberships include guest passes so you can bring along friends for playdates or to have a catch-up while the little ones are entertained. An exciting calendar of family events, from pancake-making workshops and Mother’s Day brunches to all-out Halloween and Christmas bashes, await members. And it’s not just about the little ones – grown-ups can also enjoy parenting workshops, guest speakers and networking events.

What else can we do as a member?

A myriad of classes to keep little ones learning

Maggie & Rose run a core curriculum of art, music, cooking and ‘Make & Make Believe’ classes – their signature creative play class which has been developed using the Maggie & Rose Method of learning to take little ones on big imaginative journeys. Centered on the belief that the process of creative exploration is key to a little one’s development and learning, Maggie & Rose classes stimulate creativity, learning and an understanding of the world, alongside teaching key skills such as numeracy, literacy, and problem-solving.


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Classes have been carefully designed for grown-ups to experience along with their little ones, giving them a unique opportunity to be involved in how their child is learning and developing. Each class allows grown-ups to engage in imaginative play and discovery alongside their child, sharing activities including painting, gardening, dancing, singing and cooking. Grown-ups can support their child in experimenting and decision-making while also enjoying the journey themselves.

The most creative of holiday camps

While Maggie & Rose classes cater to little ones from 6 months up to 6 years. Older children can still experience the Maggie & Rose method by attending a Big Kids Camp, which runs in all school holidays and half-terms. The Big Kids Camps are suitable for children aged 4 – 8 years. Offered in half or full days, children are kept busy with a diverse range of art, craft, cooking and music projects, centred around themes that introduce key concepts such as recycling, ‘Blue Planet’ or ‘When I Grow Up.’ Drinks, snacks and lunch are provided, and gathering around the table to share a nutritious meal and get to know each other is a key part of the day.

A ‘home’ for when you can’t be there

Separate to their clubhouses, Maggie & Rose have three of the most creative nursery settings in Chiswick, Kensington and Islington, offering full and part-time nursery places for 52 weeks a year. Their vision is to nurture life-long learners with the confidence and creativity to continue to grow and adapt, whatever the future holds. Each space is unique in its design, carefully created to inspire imagination and support little ones to lead their own learning. Learning through play is at the heart of everything, providing little ones ample opportunity to use the objects around them in a way that is meaningful to them, building their own worlds. As they do this, whether they are building a bridge out of Lego blocks or running a pretend supermarket, they are developing their concentration and motor skills, learning perseverance and patience and practicing problem-solving.

While Maggie & Rose align with Early Years Foundation Stage standards, nursery practitioners give little ones the freedom to pursue their own learning journeys based on their own interests and observations. The expert team gently encourage their charges to test their theories and to have confidence in experimenting. It’s also important that little ones are supported to understand their relationship to those around them, developing positive social habits, building mutual respect and emphasising inclusion, whether it be through circle time, shared mealtimes or free play.

The doors are open – book a tour, meet the team and explore Maggie & Rose’s amazing spaces for yourself!

Kensington Club

Address: 58 Pembroke Road, London, W8 6NX
Phone: 020 7371 2200

Maggie & Rose, Kensington

Chiswick Club

Address: 1 Essex Place Square, London, W4 5UJ
Phone: 020 8994 7211

Maggie & Rose, Chiswick

Islington Club

Address: Islington Square, 126 Upper Street, London, N1 1TU
Phone: 02070789000


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