Living / 16 November, 2023 / Christina Walter

Black Friday: Click To Access HUGE Discounts From Popular Brands

To celebrate Black Friday and Cyber Monday, we’ve pulled together some fabulous discounts from our favourite brands for you to enjoy. We’ve got you sorted this payday. Happy shopping!

iCandy’s Black Friday Event

Launching on Monday 6th November until Friday 1st December 2023, iCandy’s Black Friday Event features an incredible and not-to-be-missed deal on the innovative iCandy Core and Cocoon bundle.

** SAVE £451 – Core Bundle – £999 **

** SAVE £502 – Core + Cocoon Car Seat Bundle – £1,298 **

The iCandy Core is one of the newest additions to the range and is yet again a truly ground-breaking pushchair. As a premium pushchair for first-time or expectant parents, the exquisite design showcases striking styling, luxuriously developed fabric and cutting-edge features such as the pioneering Multi-Mode Wheelbase and LED Visibility Hub Light.

The iCandy Core prioritises comfort for baby and ease of use, all whilst providing the multi-use functionality and longevity demanded by modern family life. You’ll only ever need one pushchair, making this the ultimate purchase this Black Friday.

Plus, as always, the Core is fully covered by iCandy’s industry-leading 5-year warranty.

We’re also offering amazing savings on the Peach 7 + Cocoon car seat bundles and other luxurious products within the iCandy range as listed below:

** SAVE £344 – Peach 7 Coco + Cocoon Car Seat Bundle – £1,548 **

** SAVE £344 – Peach 7 + Cocoon Car Seat Bundle – £1,498 **

** SAVE £441 – Peach 6 All-Terrain – £639 **

The iCandy Black Friday Event offers are valid from 6th November until 1st December 2023 inclusive, while stocks last.


10% off Yoto Player 3rd Generation, bundles, accessories and content.

Inspired by Montessori principles, the Yoto Player is an audio player and so much more. Thoughtfully designed, it is truly engaging and super fun, not only pushing all the boundaries for audio excellence with its acoustically engineered stereo sound, it also doubles up as a room thermometer that can be monitored from the Yoto App, where parents will receive alerts about their children’s room temperature right to their mobile device. For Black Friday, on the website, they will be offering 10% off the Yoto Player 3rd Generation, bundles, accessories and content and 20% off during Black Friday and Cyber Monday.


20% of SnüzPod, bedding and more.

The nursery brand behind some of the most trusted sleep products, such as the iconic SnüzPod, the UK’s bestselling bedside crib, are offering new parents discounts of dreams to help them get prepared for their little one’s arrival! The brand will be offering multiple promotions across all the bestselling products for customers throughout November! The amazing deals include 20% off SnüzPod, up to 20% off SnüzKot, 20% off all bedding, save £35 at checkout on the SnüzCurve and £25 off the SnüzBaskit – some fab deals to be had!

Doona+ Car Seat

£279, instead of £339.

he Doona+ infant car seat (0+) is the world’s first complete and fully integrated travel system, allowing you to move from car seat to stroller in seconds.  It’s the only car seat to have been tested and certified as an Infant Car Seat, a stroller and an infant carrier providing overarching safety for your child in all circumstances. With its unique 3-layer side impact protection, anti-rebound bar crash technology, superior 5-point safety harness and ergonomic infant insert, the Doona+ car seat is one of the safest car seats available today. This Black Friday, the Doona+ will be £279, instead of £339.


15% off the AER+, Geo3 and accessories, and up to 30% off the Day+ and Hub+

Joolz, the sustainably minded, premium pushchair brand has some amazing deals on their range of iconic pushchairs this Black Friday. The totally essential one handed, one second fold Aer+ travel buggy will have 15% off, alongside the adaptable and reliable Geo3, which even supports growing families thanks to its duo conversion kit. Other brand favourites, the Day+ and Hub+, will have amazing 30% off.


Enzo 3 Piece Nursery Furniture Set 50% off.

The Enzo 3 Piece Nursery Furniture Set has a neutral colour palette with a simple design it will complement any nursery interior, no matter your style. The nursery set has a soft Truffle Oak wood finish paired with cool white tones. The doors and drawers are completed with black metal handles for an understated style. The Enzo 3 Piece Nursery Furniture Set includes a cot bed, dresser changer and wardrobe, which is £599 from £1,197.

Junior Jones Travel System Bundle

The Aylo Stroller from Junior Jones is a modern parent must-have that pairs style with functionality. The design features a glossy black frame perfectly paired with luxurious, matt woven fabrics. Designed with your child’s comfort and safety in mind, ensuring your little one is always snug and secure when you’re out and about, the Stroller features a plush head hugger, padded shoulder straps and an easily adjustable 5-point harness, offering your child maximum comfort. An effortless push experience is guaranteed with Aylo’s Tru-Ride2 technology. The Travel System Bundle in Slate and Pebble Grey will be £599 for Black Friday, instead of the usual £799.

Polarn O.Pyret

Polarn O.Pyret (PO.P for short), the iconic Swedish clothing brand famed for its weatherpro outerwear, gorgeous striped loungewear and organic cotton outfits, are offering a huge 25% off for the Black Friday weekend.  The brand is passionate about the circular fashion movement and has ensured each item of its clothing lasts a minimum of three children, so PO.P is certainly a brand to invest in.


From the 20th-27th of November, the world leading breastfeeding brand, Medela, will have 25% off site wide, including all of its breastfeeding essentials. From the latest in-bra breast pumps, The Solo Hands Free and Freestyle Hands Free, to maternity lingerie and new organic breast care, mums can stock up on everything they need for their new arrival at a heavily discounted price!

The Little Green Sheep

15% Off Mattresses

The Little Green Sheep, the brand that has been championing natural and organic parenting from day one and are the brand behind the UK’s first organic cot mattress. The Little Green Sheep will be offering 15% off their extensive range of mattresses, which promises a luxurious sleep for newborns, toddlers and even to help support parents! This epic promotion will run for the whole month of November!

Cheeky Rascals

20% off orders over £50

The trusted parenting retailer, Cheeky Rascals, is thrilled to offer families 20% off orders over £50 from the 22nd -27th November. Included in the promotion, the innovative baby feeding brand, Baby Brezza will also have 20% off. With its iconic Formula Pro bottle prep machine (also available in the new Mini option) alongside its game changing Breast Milk and Bottle Warmer and Steriliser, parents will be able to kit themselves out with all of the essentials at great prices!


15% off

SnoozeShade is the UK’s favourite and best-selling range of baby sun and sleep shades for good reason. The brand will not be missing out on the black Friday deals this year as they will be offering 15% off all products on the website. To claim this deal, customers can simply use the code BLACKFRI15 at the checkout.

Mini First Aid

Mini First Aid, the trusted brand, best known for delivering multi-award-winning first aid classes to the nationthrough its 70 strong franchises and appearing on BBC 1 Dragons’ Den in 2021 securing investment from Sara Davies MBE, has families covered this Black Friday! The brand’s bestselling first aid kits are a must for keeping the family protected and cared for at home or away and the team are delighted to offer some amazing deals. Thoughtfully designed by the experts at Mini First Aid, both the Mini and Family First Aid Kits include everything a family needs for common accidents and ailments – all packed up in a handy case. The Mini First Aid kit is a must when out and about, or whilst travelling – it’s a real suitcase essential! The truly comprehensive large kit is ideal to keep at home or in the car – thinking of the holiday season, it’s a must for camping trips or driving holidays. Both come in an attractive, wipe-clean, green pouch with distinctive first aid cross design, so it will always be easy to spot in an emergency.

The brand’s fabulous Black Friday promotions include:

The Family First Aid Kit will be reduced from £26.99 to £22.89, this will run on Amazon (20th-26th November)

An epic bundle deal on the website will include a Family First Aid Kit, an Adventures of Freddie book and a tube of Savlon. RRP is 36.23 but during the event the brand will be selling it for £28,99 – a saving of over £7 (22nd – 29th November).

My Mini Maker

50% off My Mini Maker Activity Kit Subscription: 4 activities that are themed and never repeated to support your child’s learning journey | Monthly Activity Kit Subscription

50% off My Mini Maker Sensory Kit Subscription: Get a new themed sensory kit each month so you always have exciting sensory activity to hand | Monthly Sensory Kit Subscription

66% off Sensory kits: Sensory play allows your child to let their imagination go wild, there is no right or wrong way of playing |Sensory Kits

Dates 24th of November – 26th November


KIDLY, has just launched its exciting online Black Friday deals to customers – with up to 50% off a variety of its best-selling brands and its own label, KIDLY Label. This year’s Black Friday offering is its biggest to-date.

Helping customers to save on Christmas gifts and seasonal clothing, here’s the full deal line up:

  • Up to 50% off KIDLY Label and Up to 30% off toys
  • Up to 30% off Little Dutch
  • Up to 30% off Janod
  • Up to 30% off Classic World
  • Up to 50% off KIDLY Label
  • Up to 50% off Clothes & Shoes
  • Up to 20% off Big Gifts
  • Up to 30% off Little Gifts

Kit & Kin

During their Black Friday event, Kit & Kin will double its normal donation to the World Land Trust to helping to protect even more acres of precious rainforest for generations to come.

The sustainable family brand will also be offering savings on its website, encouraging families to make swaps to eco essentials for their family. Kit & Kin is proud to offer the most accredited eco nappy on the planet as well as a reusable cloth nappy range, naturally nurturing skincare, organic cotton babywear and most recently its plant-powered, non-toxic refillable cleaning range.

The amazing variety of offers will apply site-wide at from Friday 24th – Monday 27th November.

Online beauty retailer is offering over 50% off luxury haircare for Black Friday.

Up to 55% off is offered on a wide range of brands across haircare including Phillip Kingsley, Wet Brush, Klorane, Aveda and Hair Gain.

Plus there is a 10% off RRP on all fragrances at with code BLACK10

Deals go live at 00.01am Friday 24th November and finish at 11.59pm Monday 27th November


Ruggable makes beautiful, durable machine washable rugs that are thoughtfully designed to live with you, and are running their BFCM offer starting on November 21st through to November 28th. They will be offering 20% off site-wide and up to 25% off selected best sellers, including those from the Jonathan Adler, Iris Apfel, and Morris & Co capsules collections!


Australian luggage brand July is offering customers up to 20% off sitewide. Spend £800 to get 20% off, £500 to receive 15% off and £250 to get 10% off. July’s BFCM offer is running from November 21st to November 28th 2023.

Carl Friedrik

London based luxury luggage & travel accessories brand Carl Friedrik will be offering a 30% sitewide discount across the Black Friday and Cyber Monday weekend this year. The offer will run between November 24th to November 27th with ‘early access’ to the sale given to  Carl Friedrik’s email subscribers!


Between the 24th to 27th November Loop the Belgian DTC brand offering stylish & innovative ear wear for everyone will be offering 20% off sitewide and on Amazon, so you can invest in proper hearing protection this Winter season!


Shoppers will have 25% off sitewide until the 28th November. Customers will also get free UK shipping from the 24th-28th November.


Established children’s craft brand, toucanBox, will be offering Black Friday discounts across its products, ranging from 25% – 50% off different craft options and letterbox subscription models. Usually priced at £12.95 in the shop, individual craft kits will be 50% off, NOW £6.50 during the promotional period.  Subscription models are also heavily discounted by 35%, see costs below.

toucanBox is an established children’s craft subscription, delivering age-curated craft boxes full of educational fun for 3-8 year olds.  Crafts include costume making, cookery, puppetry, flower pressing and more.  Each activity is developed by experts to refine kids’ developmental skills and teach exciting themes through play. Every box is delivered through the letterbox and is personalised with a child’s name.

Black Friday discounts;

Subscription offers @35% – 50% discount:

Promotion period:  20th – 27th November

  • 12 Month Plan – 35% Off – normal price per month: £16.90 NOW £10.99 per month
  • 12 Month Plan Prepaid – 35% Off  – normal price: £166.80 NOW £108.42

Black Friday ONLY:  24th November:

  • Monthly plan – 50% Off the first box – normal price: £19.90 NOW £9.95

 Outdoor Toys

Online toy retailer Outdoor Toys is having their biggest Black Friday Sale yet! Shop up to 50% off across their website and receive an extended Christmas warranty on everything purchased.

From electric cars to climbing frames, there’s something for children of all ages, to suit all budgets!

Deals go live at midnight on Friday 17th November, until Thursday 30th November. You can shop the full Black Friday sale here!

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