Living / 20 November, 2025 / Christina Walter
Get ready to scoop up the best Black Friday deals in the parenting world! From essentials like kids clothing and baby gear to fun and engaging toys, we’ve rounded up top picks to make life easier for parents and more enjoyable for little ones. Whether you’re prepping for a new arrival or gearing up for holiday gifting, these deals offer serious savings on trusted brands you’ll love.
Up to 30% off
20% off Essentials Dream Blanket on Amazon.
The original brand of design-conscious muslin must-haves, offering stylish, versatile comfort for mum and baby. Founded by an Aussie mum on a mission, aden + anais brought muslin to the world at large & quickly gained the trust of parents by delivering quality products.
Buy ANY 4 Christmas puzzles and get 25% OFF!
All Jigsaw Puzzles, the UK’s No.1 puzzle store, with over 20 years’ expertise in creating and curating premium jigsaw puzzles, is thrilled to offer huge deals this Black Friday! Buy Any 4 AJP Christmas Title and Get 25% off along with huge savings and freebies across the festive season.
Free Bagged Photo Puzzle – Min Spend £30 (11th Nov – 16th Dec)
Spend £60 and get a free sorter tray & delivery. (1st Dec)
FREE DELIVERY (14th-16th November)
24 Hour Festive Flash Sale on Personalised Gifts 20% off (10th Dec)
50% off photo puzzles collection (starting 1st October)
Black Friday car seats
Axkid is built around one mission: delivering maximum real-world safety, not simply passing basic tests. The brand champions extended rear-facing travel, which is proven to offer the highest level of protection for growing children. Seats like the ONE 3 and Minikid undergo some of the world’s toughest crash tests, including the highly respected and exceptionally rigorous Swedish Plus Test. Designed with advanced Swedish engineering and expert crash-test collaboration, each seat provides safety far beyond legal standards.
Alongside exceptional protection, Axkid seats are easy to use, comfortable for years, and built to last, making them a smart long-term investment for new parents. With premium quality and thoughtful design at every stage, Axkid delivers true peace of mind on every journey.
Up to 40% off
From 20th November to 1st December 2025, parents and caregivers can enjoy exceptional discounts on Baby Tula’s popular range of baby carriers and accessories, making it easier than ever to support hands-free parenting with style and ease.
Baby Tula empowers the bond between parents and their babies with inclusive carriers that are thoughtfully constructed and distinctly “you.”
Up to 50% off Banwood’s luxury outdoor kids’ toys.
From 23 November – 1 December, banwood.com will run sitewide discounts up to 50% including the navy and green Classic pedal bikes reduced from £290 to £199.
Banwood is a family-owned lifestyle brand with a passion for creating high-end,
Scandinavian-inspired cycling products for children. Our core values lie in safety, high quality and timeless design.
UP TO 50% OFF (Promotions live from 3rd Nov – 30th Nov)
The UK’s iconic childrenswear brand Blade & Rose is offering amazing deals across its clothing and accessory ranges this Black Friday. Key collections include Peter Rabbit™, Paddington™, Miffy ™, and Moomin ™, and you can save lots of money on various items including the signature Leggings, Hoodies, Blankets, and Booties.
40% OFF Epic Ski Goggles
Bling2o, the brand behind the world’s coolest swim and ski goggles, is offering a HUGE 40% off Ski Goggles between 28th November – 5th December, ensuring children and teens will be the epitome of cool this Christmas! The brand is also offering an epic multi-buy exclusive – Buy 2 Ski Goggles to receive 2 free winter hats (worth £24.99 each) Subject to availability.
25% off sitewide.
Born in Covent Garden London, byMATTER is rooted in design and performance.
They champion slow fashion and create best-in-class care products that extend the life of garments.
Leading role-play toy brand Casdon is offering 20% off sitewide*, from Friday 28 November until Monday 1 December 2025.
Top picks include:
Casdon Ooni Pizza Oven – was £20 – reduced to £16
Casdon DeLonghi Barista Coffee Machine – was £25 – reduced to £20
Casdon Dyson Supersonic and Corrale Styling Set – was £40 – reduced to £32
Casdon Dyson Cordless Vacuum – was £25 – reduced to £20
Casdon Henry Vacuum Cleaner – was £25 – reduced to £20
Casdon Hetty Cleaning Trolley – was £20 – reduced to £16
UP TO 20% OFF (promotions live from 21st Nov – 1st Dec)
The trusted parenting retailers has a number of great savings across its parenting essentials, including the innovative Baby Brezza feeding prep range, Potette potty training aids and Lascal Buggy Boards.
Up to 30% off individual products to incredible bundle savings of up to 55%.
Cricut™, the market-leader in smart cutting technology, creates machines that help you craft beautiful creations – that can’t be bought anywhere else.
UP TO 47% OFF
CuddleCo is offering exceptional savings across its bestselling range of nursery furniture this Black Friday, helping parents create beautiful, functional spaces without compromising on quality or design. Starting with the biggest saving of them all is the Freya 3 Piece Nursery Set, coming down from £1,197 to a staggering £627 – 47% off!
Joining them in the Black Friday deals is the beautifully crafted Etta Nursing Chair which will be £259 instead of £499 as well as the practical and modern Ada 3 Piece Set which will be on sale for £699 from £1,047. Also included in the deals is the Freya 2 piece Nursery Set for £429 down from £798 (46% off) and the Troll Torsten Dresser with and without the changing dresser for a 33% discount. All CuddleCo deals are running from 1st November until 5th January!
20% OFF sitewide on Sky Rockets
Sustainably minded and ethically driven, Cuddle + Kind is committed to supporting children globally with its iconic range of charming dolls. Made in Peru using sustainable, fair-trade practices, the Signature Collection offers beautifully handcrafted heirloom dolls, that uniquely provide 10 meals to children in need across the world.
The most gorgeous dolls, with the kindest hearts – this is one soft toy that parents will love to gift, just as much as little ones will love to receive.
15% off on Amazon!
The DockATot Deluxe+ Dock is a perfect pick for new families because it offers a cosy, portable “nest” for babies aged 0–8 months—ideal for lounging, tummy time, cuddling or nappy changes. The fabrics are premium (100% cotton covers, OEKO-Tex certified) and the design ensures good airflow and durability, making it a safe-feeling spot for your little one. And because it’s lightweight and travel-friendly, it’s especially smart to grab on Black Friday when discounts are more likely—letting you get high-quality nursery gear for less.
UP TO £50 OFF
This Black Friday, Doona is offering incredible savings across its range of award-winning products, bringing together style, safety, and sleek design. The deals range from the world’s first complete and fully integrated travel system to the world’s most compact folding trike, to keep modern families on the move.
The iconic Doona X Car Seat & Stroller has got a £50 saving, coming in at £499 instead of £549; with 3 recline positions, a 5-point harness and an adjustable handlebar, it is the perfect deal for parents to be. Meanwhile, the original Doona+ Car Seat & Stroller will be £259 instead of £299. Not forgetting that the Doona Liki Trike S5 is on sale from £269 to £239 and the Doona Liki Trike S1 style will be £139 from £199. Deals across products will be live from 3rd November until 12th January.
ebebek is a much-loved Turkish baby and parenting brand with a growing presence here in the UK. With stores in Lakeside, Wood Green and their flagship in Greenwich (plus a full online shop), ebebek offers everything new and expectant parents could possibly need.
Referred to as Baby Friday at ebebek, this year they have an incredible range of deals across all parenting essentials, including baby gear, feeding and weaning must-haves, toys, monitors, furniture and so much more. With so many brilliant offers to choose from, you’re almost guaranteed to find something perfect for your family during Baby Friday at ebebek.
Some of their Baby Friday deals include:
Joie Signature i-Jemini Group 0+ Car Seat – Eclipse
RRP: £159.99
Baby Friday Deal: £99.99
Elvie Pump Single Ultra-Quiet Wearable Electric Breast Pump
RRP: £268.99
Baby Friday Deal: £188.29
Angelcare AC25 Baby Movement Monitor
RRP: £249.99
Baby Friday Deal: £199.99
Huffy Bubble Quad Ride On – Disney Frozen
RRP: £79.99
Baby Friday Deal: £39.99
Ickle Bubba Pembrey Furniture Set Under Drawer Ash Grey 3 pcs – Premium Pocket Sprung Mattress
RRP: £899.99
Baby Friday Deal: £799.99”
Up to 20% off sitewide (excluding The Very Hungry Caterpillar™ collections)
Edx Education is a global learning through play toy brand with collections created to inspire a lifelong love of learning. The ranges are suitable for children aged 18 months to 8 years old, and include educational toys which help young minds thrive. From maths, speech & language, active play, fine motor skill development, and social / emotional development, help your child achieve their full potential with fun and inspiring toys from Edx Education.
Up to 30% off
From 20th November to 1st December 2025, parents and caregivers can enjoy exceptional discounts on Ergobaby’s popular range of baby carriers and accessories, making it easier than ever to support hands-free parenting with style and ease.
For over 20 years, Ergobaby has led the way in premium ergonomic baby gear, loved by millions of parents around the world. From the very beginning, we’ve believed there’s magic in every parenting moment especially the messy, miraculous ones. That’s why our award-winning products are thoughtfully engineered for comfort, designed to make life with baby just a little easier, and crafted to support the bond that makes everything else possible.
30% off bestsellers, new arrivals and personal favourites from the ergoPouch range
ergoPouch makes premium swaddles, sleeping bags, sleep suits and pyjamas that are TOG-rated for warmth.
Launching on Thursday 30th October and running until Monday 1st Dec, the iCandy Black Friday Event returns with exceptional savings across our award-winning range. Discover the perfect combination of luxury design, effortless functionality and cutting-edge innovation – all at unmissable prices.
This Year’s Exclusive Offers:
Whether you’re drawn to the iconic and luxurious iCandy Peach 7, the stylish and practical Orange 4, or the beautifully designed MiChair, the iCandy Black Friday Event offers something special for every family. And for those seeking the perfect travel companion for life on the go, the compact and convenient iCandy Pip delivers the same craftsmanship and attention to detail in an ultra-lightweight design.
Leading nursery brand Ickle Bubba announces its Black Friday offers, running from 28th October to 1st December, with shoppers able to save up to 30% on travel systems, strollers, nursery furniture, car seats, nursery decor, and accessories.
The Ickle Bubba team started out in 2013 with a plan to give expecting families the chance to own a high-end travel system that offers style and exceptional value for money at an affordable price.
Ickle Bubba has gone from strength to strength and now has a fast-growing portfolio of affordable, functional and stylish products, which every family can enjoy.
Up to 30% off
JoJo’s Superhero Black Friday Event launches 20th November and ends 1st December. They’ll be offering 30% off selected lines, including toys, fashion, maternity and nursery categories.
From bump to baby, to kids and toys, seek out new finds your little sidekick will enjoy, with 30% off selected* top picks.
UP TO 40% OFF strollers and pushchairs (promotions live from 13th Nov-2nd Dec)
The world’s fastest-growing premium stroller brand, best known for its 1 second, 1 handed fold travel stroller, the Aer2, has a range of promotions across its iconic range of innovative pushchairs and strollers this Black Friday.
Promotions include:
Up to 56% off
Lepro, one of the most exciting players in smart lighting, is bringing the glow to Black Friday (Nov 28) and Cyber Monday (Dec 1) with up to 56% off innovative indoor and outdoor colour-changing smart lighting solutions.
Unlike other systems that rely on fixed presents, Lepro’s AI creates a unique lighting setup for every prompt and continually learns your preferences in colours, rhythms, and brightness levels.
Featured Black Friday and Cyber Monday Deals:
O1 Smart Floor Lamp RRP: £149.99 | BFCM Price: £65.99 (56% off)
T1 Smart Ceiling Lamp RRP: £49.99 | BFCM Price: £25.49 (49% off)
E1 AI Permanent Outdoor Lights
15 Meters RRP: £129.99 | BFCM Price: £72.19 (45% off)
30 Meters RRP: £199.99 | BFCM Price: £119.99 (40% off)
TB1 Smart Table Lamp RRP: £69.99 | BFCM Price: £46.99 (33% off)
TB2 Smart Table Lamp RRP: £65.99 | BFCM Price: £49.99 (32% off)
25% off sitewide
Running Tuesday 25th November until Monday 1st December, Loop’s full range ensures there’s an option for every ear and every environment – from travel and concerts to office life, social events, and sleep, making them an ideal stocking filler or wellbeing gift.
Earplugs are no longer just for concerts, they’re becoming an essential part of everyday life. With more people recognising the importance of protecting their hearing and reducing noise-related stress, Loop is leading the way in making ear protection fashionable. Whether it’s for improving focus, enhancing sleep, or saving your ears at the next festival, Loop earplugs are designed for everyone, at any time.
Up to 25% off sitewide
Love to Dream™ is the baby and toddler brand known for the iconic, game changing Swaddle Up™, which nearly doubles sleep times from 3h 45m to 7h 25m for 83% of customers switching from traditional swaddling methods to the Swaddle Up™. The brand is offering up to 25% off its entire 3-stage sleep range, which also includes 20% off the Sleep Machine – a sleep-saving night light and sound machine in one!
UP TO 50% OFF across the shop (promotions live from 3rd Nov-1st Dec)
Breastfeeding experts with over 60 years’ experience, with a vast range of award winning manual, electric and hands free breast pumps, essential nursing bras and accessories.
UP TO 40% OFF Breast pumps
Freestyle Hands Free – 30% off / Save £90
Swing Maxi Hands Free – 25% off / Save £50
Swing Maxi – 40% off / Save £64
Solo Hands Free – 30% off / Save £36
Solo – 30% off / Save £36
Additional promotions include: 25% off Keep Cool Maternity and Nursing Bras the 3 in 1 Hands Free Bustier will also be 50% off & 25% off Breast Care including the iconic Purelan, organic breast care range & breast pads
25% off sitewide.
Monsoon – the iconic British fashion brand – is offering 25% off the entire fashion and accessories collection for women, children and babies. Stock up on the latest must-have AW25 collections, Christmas outfits, stocking fillers and gifts for loved ones at Monsoon.co.uk
34% off Nanit Pro Smart Baby Monitor And 2nd Gen Floor Stand via Amazon for Black Friday.
1080P Wi-Fi Video And Sound Camera, Sleep Coach and Breathing Motion Tracker, 2-Way Audio, Real-Time Sleep Analytics.
Save up to 40% sitewide from 13th Nov – 1 Dec 2025
Natural Baby Shower are offering huge savings on award-winning, premium baby brands. I
Including a shuge saving of over £300 on Cybex’s Balios travel system, over £100 on the best-selling Axkid car seat, 20% off EVERYTHING Tonies and £100 off the YOYO3 stroller!
50% off sitewide
Rachel Riley is the British heritage fashion brand loved by the royals for its retro-inspired classic designs with keepsake appeal. The brand is offering 50% off across its entire range for children and babies, with lots of lovely outfits and sleepwear ranges to celebrate the upcoming Christmas season in style.
Red Equipment is the B Corp destination for outdoor enthusiasts. The range includes waterproof changing robes, dry ponchos and bags, quick-dry towelling change robes and accessories, all made from premium materials for all-weather adventures and memory-making moments. Black Friday deals include:
Kids Dry Poncho – 50% off
Coolers – 20% off
Waterproof Tote Bag Storm Blue – 20% off
Mens Pursuit Waterproof Lightweight Changing Robe Jacket – down from £209.95 to £159.95
These items are also on sale: https://red-equipment.co.uk/collections/outlet
Rosa & Blue is the sustainable baby lifestyle brand adored for its supremely soft organic cotton and bamboo sleep, bath time and accessory ranges for babies and children. The collections feature unique, hand drawn prints designed by the founder’s husband which are loved by parents and little ones alike:
Up to 20% OFF Traveler and Xtend
smarTrike, the award-winning family brand specialising in innovatively designed prams and scooters that evolve as children grow, will be running up to 20% off on its iconic Traveler and Xtend range this Black Friday! Customers can shop the exclusive 15% discount between 4th -17th Nov, 2nd Dec – Until Christmas cut off and 20% off between 17th Nov – 1st Dec!
10% OFF SnüzPod5 and SnüzPod Studio
Sleep Experts Snüz, the iconic brand behind the bestselling SnüzPod bedside crib, are offering new parents the discount of dreams this Black Friday! From 25th Nov – 3rd Dec, Snüz are offering 10% off its much-loved SnüzPod5 and SnüzPod Studio (in natural, white and grey). From the 31st Oct, shop exclusive SnüzPod4 bundles in Dusk, White, Natural or Dove, including a SnüzPod4, matching storage pocket and mobile.
All their custom bikes and “website-exclusive” colour combos for the Strider 12 Balance Bike are going to be 15% off for BF/CM:
15% OFF Moses baskets, 15% OFF mattresses and MORE
The Little Green Sheep, the natural sleep brand behind the UK’s most loved Moses basket and creators of beautifully natural, nursery and home products for little ones, are offering 15% off its extensive range of mattresses for all the family (between 25th Nov – 3rd Dec), 15% off Moses baskets all month and 15% off play, sleeping bags and fleece blankets!
Wildride, specialists in trendy and versatile child carriers, are offering 20% off site wide from Monday 24 November until Sunday 30 November 2025.
Top picks include:
Wildride Boho Carrier – was £89 – reduced to £71.20
Wildride Toddler Carrier Merlot – was £79 – reduced to £63.20
25% discount on all Wonderbly books sitewide for BLACK FRIDAY running from 17th Nov – 2nd Dec.
Wonderbly is an online publisher that makes personalised books for kids and adults. Since 2013, our bestselling books have delighted over 10 million happy readers all over the world. Together, we can show people how truly extraordinary they are, one personalised book at a time.
Up to 50% off selected products from 19th Nov – 7th Dec.
A modern hygiene essential: a chic gel cleanser applied to toilet paper – offering a cleaner, more soothing, and eco-friendly alternative to wet wipes.
With 250,000+ customers, 1,900 bottles sold daily, a 97.5% satisfaction rate, and a successful Dragon’s Den appearance, Wype is fast becoming a staple in sustainable self-care.
Redefining bottom care and with ‘booty beauty’ and ‘bottom care’ pipped to be a key wellness trend for 2026, designed with skin health, sustainability, and smart hygiene in mind, Wype brings luxury to your bathroom shelf – and makes the perfect thoughtful gift.
Where: Wype Website, Holland & Barrett, Boots & Amazon
Running from 20th November to 1st December 2025. You can save up to 30% on Bundles in their biggest sale ever as well as 20% on the Players, cards and accessories.
The Yoto Player and Yoto Mini are the ultimate screen-free audio players for kids ages 3-12+. Built to inspire imagination and independence, Yoto offers a world of stories, music, learning and adventure in a safe, kid-friendly way. Simply pop in a Yoto card and let the fun begin—anytime, anywhere!
Where To Shop The Ultimate Gifts For Him 2025
Shop Christmas Gifts For Her 2025
Looking for a gentle show for your toddler? Dick Bruna’s much-loved bunny stars in Miffy and Friends on Sky Kids, a sweet, charming series made for tiny viewers. Each short episode follows Miffy, her little brother and pals through everyday adventures, from garden camping trips to rainy beach days, softly exploring colours, numbers, nature and friendship. Calm and perfectly paced for ages 2+, it’s the ideal wind-down watch. Stream now on Sky Kids and NOW.
Photo credit: © Mercis BV
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