My Baba Gift Shop

Visit our very own My Baba Shop this weekend and enjoy 15% off of EVERYTHING. Shop Leonora’s handpicked selection of delightful Christmas gifts, baby kit, kids’ crafts and games and much more.


Enjoy 35% off the Bugaboo Ant, 25% off the Bugaboo Bee 5, and 20% off the Bugaboo Chameleon 3 Plus.


Start Rite will be offering up to 50% off selected styles in their Black Friday event.

Mini La Mode

Use the code BLACKFRIDAY20 for 20% off full-priced items at Mini La Mode.

Il Gufo

Il Gufo is having a 50% off archive sale that will run from Thursday 26th November until Monday 30th.


Micralite’s Cyber Month launched on November 1st 2020. With a whole month of unmissable offers across the award-winning product range, customers can shop promotions across strollers, travel cots and bundles.

Love To Dream 

Love to Dream is offering 15% off Starter Packs. VIPs that sign up to the Love To Dream Newsletter will enjoy a variety of further discounts and offers.


Buyagift and Red Letter Days

Bag the best Black Friday deals with Buyagift and Red Letter Days! Valid till 30th November 2020, there’s 26% off Buyagift with code BFPR26 and 25% off Red Letter Days with code BFPR25.

With so much uncertainty in the world, Buyagift and Red Letter Days vouchers are valid for 20 months and experience/ gift boxes for 24 months, giving you the flexibility to purchase your Black Friday gift with confidence.

Silver Cross

Live now!

  • Up to 50% off everything excludes bundles, heritage and doll’s prams
  • Up to 60% off Clothing
  • 50% off Hoxton Furniture
  • 50% off Bromley Furniture
  • 30% off Pramsuits
  • 20% off Car Seats

Black Friday week only:

  • Coast Bundle 1 includes Coast, Simplicity Plus & Adaptors £695.00
  • Coast Bundle 2 includes Coast, Simplicity Plus, Base & Adaptors £745.00

Reflex Aston Martin

  • Black Friday £500
  • Save £1000

Aston Martin Cot Bed

  • Black Friday £2500
  • Save £3500

Aston Martin Fine Linen Set

  • Black Friday £250
  • Save £750

Pacific Autograph Bundle includes Pacific Autograph, Simplicity Plus, Simplifix ISOFIX base & Adaptors

  • Black Friday £895
  • Save £350


Aston Martin Pram Blanket

  • Black Friday £85
  • Save £215

Aston Martin Cot Blanket

  • Black Friday £85
  • Save £365

Cheeky Rascals

Enjoy 15% off the purchases made on site, with extra discounts for anyone that signs up to the Cheeky Rascals newsletter.


From the 19th November to the 9th DecemberMaxi Cosi will be running 20% off all Maxi-Cosi pushchairs and car seats.

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Toys & Bears

Tip Top Pottery £29.99 down to £20.99 

This best-selling pottery wheel has adjustable speed control and a removable pottery tray. Set includes 4 paint pots, a paintbrush, 2 sculpting tools and 1 kg of clay. Pottery wheel: 27cm x 21cm 7cm. Age 8+

Etch-A-Tag Engraver £29.99 down to £19.99 

Engrave your design or name on to the metal tag or charm. Paint it and bake in the oven to preserve the design. Set includes battery-operated engraver, 6 metal tags, 6 chains, 8 special paint pots and paintbrush. Engraver: 18cm. 2-AA batteries required. (not included) Age 9+

Robotic Hand £13.99 down to £9.79 

Build your own robotic hand and amaze your friends with this simple but fun automation kit. Suitable for ages 8+

Barbie Summer Villa with Doll £59.99 down to £47.99

Deluxe Barbie Summer Villa including one Barbie doll. 70cm tall x 79cm wide x 38 cm deep. All you need to enjoy a holiday with Barbie in her very own holiday home  Image link here

Stunning Catwalk Creations £24.99 down to £17.49

Design and sew 3 doll’s outfits. Perfect for creative children who enjoy sewing. Includes all you need to make 3 dresses for your favourite 28cm dolls

Easy to Build Metal Detector Lab £24.99 down to £17.49

Discover buried treasure with this hand-held metal detector toy. The electronic alarm will alert you when you are near coins and other precious metals. Ideal for curious minds and treasure hunters everywhere.

Childs Farm

There will be 25% off at Childs Farm with no need for a code, as all prices are reduced on their website.

The promotion is valid from 23rd November through 30th of November at 11.59 pm. The discount only applies to full-priced, non-sale items and does not include gift vouchers or bundles, it is also subject to availability.

Only applies to items sold on


Shnuggle is offering 15% off over £50, 20% off over £100, 25% off over £150.

They are also offering these discount on their bundles:

  • Crib and Cot Bundle (crib, cot, cot mattress, crib bedding set, cot fitted sheets)
  • Moses Basket Bundle (basket, stand, fitted sheets, waterproof sheet)


There’s a discount of 30% off with code BF30 on the following products:

  • WUKA Ultimate Organic Bikini Medium Flow
  • WUKA Ultimate High Waist Medium Flow
  • WUKA Perform Swim Bikini Brief Light Flow

Why is WUKA’s Black Friday Ethical? WUKA Black Friday reduces waste. Stocking up on WUKA Period Pants prevents 200 disposables from going to landfill or polluting our oceans with every pair. This supports their mission to reduce single-use plastic waste.

WUKA Black Friday ensures sustainable periods are accessible to all. 30% off ensures that WUKA Period Pants are truly affordable. Our new launch with Klarna provides a ‘shop now, pay later’ scheme, and can provide our customers with a way to divide payments into smaller, more manageable installments.

TROY London

For Black Friday this year, TROY London will be focusing efforts on giving back to the NHS, with the help of their customers. For 5 days, starting on Wednesday 25th November, customers will be given up to 30% off select TROY products, including luxury parkas, lightweight coats and waterproof jackets, with a further 10% of all Black Friday purchases being donated directly to Duty To Care.

Duty To Care is a charity that raises money to cover the costs of providing free mental health and wellbeing support to any NHS worker in need, via free online sessions. For every £10,000 they raise they can help 250 NHS workers.


Auree will be offering consumers from Friday 27th to Monday 30th November 10% off everything using code: CRACKER10.

You can also save 15% off £100+ using code: CRACKER15 and 20% off £200+ using code: CRACKER20.

Little Butterfly London

Little Butterfly London is offering 30% off for the entire Cyber week, starting on 27th November to  4th December this year.

They will also offer free P&P for min £30 online. After that, Little Butterfly London is offering 25% off on all mother & baby gift-sets for a limited time only.

Mamas and Papas

Unwrap up to 50% off on all their baby essentials in the Mamas and Papas Black Friday Sale.

Ark Pushchairs

Ark Pushchairs is offering 20% off all pushchairs and accessories.

Addison Ross

Save 25% when you spend over £100 using the code BF2020. This offer will run until Monday 30th November at midnight.

Happiest Baby

Customers can enjoy the following offers at Happiest Baby:

  • 25th – 29th November there will be 40% off the SNOO in Black Friday sale
  • 23rd November – 6th December there will be Buy One Get Three on sleep sacks
  • 30th November – 6th December you can save 50% off Sleepsacks for Cyber Week

Mama Mio

From Tuesday 24th November Mama Mio has up to 30% off hero products including the award-winning Tummy Rub Butter, 15% off gifts, bundles and supersize – Bloomin Lovely (RRP £50) Tummy Rub Routine (RRP £60) as well as wider flash sales throughout the weekend.


Gund and Gift Giving All Wrapped Up

Black Friday less 50% sale on selected items.


Enjoy up to 50% off selected car seats and travel accessories.

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From Monday 23rd until Monday 30th November you can save up to 40% off TOYS. On Wednesday 25th November there will be up to 30% off Ski. This includes key brands Molo, Reima, Kuling (so great for cold weather and every day as well as ski holidays)

There will also be up to 60% off fashion from the 25th of November, where key brands added each day up until the weekend.

There will be daily offers and deals across a number of categories and brands around Black Friday and Cyber Monday. Customers can gain first access to the details by signing up to their newsletter.

Rachel Riley

You can save up to 50% off selected lines at Rachel Riley.

aden + anais

Black Friday deals can be found here: aden and anais.

Edx Education on Amazon

Amazon will be offering a selection of Edx Education toys with 20% off.


MORI have several different deals running on different days:

Starts Wednesday 25th Nov until Thursday 26th Nov

  • all sleepsuits & PJs
  • 30% OFF*
  • plus an extra 20% OFF
  • with your kindness pledge

Starts Friday 27th Nov until Sunday 29th Nov

  • all sleeping bags
  • 30% OFF*
  • plus an extra 20% OFF
  • with your kindness pledge


  • all sleepsuits & PJs
  • 30% OFF*
  • plus an extra 20% OFF
  • with your kindness pledge
    (This part of the deal is only for Friday the 27th November)

Cyber Monday:

Starts Monday 30th Nov runs until Tuesday 31st

  • 30% OFF* site-wide
  • with your kindness pledge


Turquoise Holidays

From 27th – 30th November 2020

Turquoise Holidays – recently awarded ‘The World’s Top Tour Operator’ in Conde Nast Traveller’s Reader’s Choice Awards 2020 – will be offering guests an exclusive Black Friday deal to remember, with 50% off a spectacular holiday to the Maldives, staying at the premium all-inclusive island of Constance Moofushi.

Seven-night stays for both couples and families are for sale from 9 am on Friday 27th November to 5 pm on Monday 30th November.

Full details of the campaign will be announced on Friday 27th November, via Turquoise’s Instagram @turquoiseholidays, on their website or by calling one of their specialists on 01494 678400.

Micro Scooters

  • £20 off selected balance bikes
  • £10 off all 3in1 Mini Micro scooters
  • £10 off Micro Sprite scooters
  • 10% off 2 scooters.  Quote code SCOOTER10
  • £30 off selected adult scooters
  • £15 off Maxi Micro Deluxe Foldable scooters

Matchstick Monkey

Matchstick Monkey is offering 30% off teething gift sets over the Black Friday weekend.


moKee have launched their Black Friday Nursery Deals which includes free delivery for all orders no matter the size, as well as up to 15% off and free gifts as more is spent.

Bio-Kult via Boots Online

Boots (only online, not in store)

Running from the 25th November – 30th November Bio-Kult is offering BOGOF on lots of their products.


Instead of discounting, Childrensalon will donate 20% of all product sales taken on 27th November (within 24 hours, GMT time zone) to two charity partners Nourish Community Food Bank and Porridge & Pens Ghana, with all proceeds, divided equally.

By focusing on giving this year rather than discounting, Childrensalon hopes to help those truly in need on Black Friday.

Live for browsing only from 23rd November, head over to to ‘window shop’ the upcoming Black Friday offering, and on 27th November (within 24 hours, GMT time zone) Childrensalon’s Black Friday charitable shopping event will begin.

Baukjen and Isabella Oliver

Rather than discounting this Black Friday weekend, sustainably and socially conscious womenswear and maternity brands Baukjen and Isabella Oliver will be swapping deals for good deeds and will be donating all profits over the 4-day shopping weekend to four very deserving charities. These include:

  • Centrepoint – Supporting youth homelessness
  • The Trussell Trust – Working to end the need for food banks in the UK
  • Papyrus – National suicide prevention charity
  • The Prince’s Trust – helping the young build skills and confidence to find employment at this critical time

House of Baukjen launches their Black Friday charity campaign on 27th – 30th November on and During these dates, 100% of profits will be donated to charity.

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