The Smart & Sustainable Kids’ Fashion Staples We Love

Sustainable fashion isn’t just about what something is made from and how it’s made. It’s also about how you care for it afterwards. Il Gufo, the luxury childrenswear label that already uses sustainable fabrics, has jumped even further ahead of the curve with its Active Label collection. Thanks to its Sensitive® Fabrics, the collection is durable, can be washed at low temperatures and doesn’t need to be ironed. This passes the eco responsibilities onto the wearer (or, in this case, the wearer’s parents). Forget fast fashion, this high-quality collection is made to last and be passed down the generations, which has always been the ethos of Il Gufo. The pieces are timeless and with much of the collection comprising of a classic navy blue, they’re very versatile too.