‘Cruelty-free’, ‘organic’ and ‘ethical’ are huge buzzwords in the beauty industry at the moment – there’s a good reason why, too. In an ideal world all our products would be naturally sourced and produced fairly and ethically, without causing harm to humans or animals alike. Unfortunately, this isn’t yet the case. We want to give a shout out to our favourite companies who are already producing cruelty-free makeup and moisturisers in the hope that all other brands will soon follow suit.
Lush are one of the leading companies fighting against animal testing. Their products are 100 per cent vegetarian and all the ingredients are sourced ethically.
We love the Emotional Brilliance face powder. It’s a light-reflecting powder that provides a flawless matte-finish. It contains organic jojoba oil too to prevent your skin from drying out.
Kure Bazaar offer “eco-trendy” non-toxic nail polish in a wide variety of colours. Over the past few years they have been working to develop nail polish with fewer chemicals and have produced a formula which is up to 85 per cent natural. They never test on animals.
We can’t get enough of their denim collection.
Both Jane Iredale and their suppliers have pledged to provide cruelty-free products. The company have been recognised by PETA and the Leaping Bunny Programme, both of which have provided long-term widely recognised support of animal welfare.
We recommend the Pure Moist lipstick range. These lipsticks contain nourishing oils and super fruit extracts that leave your lips feeling soft and looking luscious.
Perhaps the biggest campaigners in the beauty industry championing animal welfare, The Body Shop ensure that all their products are safe and and effective, and always cruelty-free.
We love the Lip & Cheek Velvet Stick Universal because of its impressive way of adapting to the pH of your skin and giving you a gorgeous unique shade.
Neal’s Yard have always campaigned against a chemical approach to skin and health care in favour of natural remedies. They guarantee that all their products are cruelty-free and meet the Human Cosmetic Standard for cosmetics. They also hold the 100% Vegetarian certification and the Fairtrade badge.
The Neal’s Yard lipgloss collection offers a range of natural-looking tones, which moisturise and add shine to your lips. We’re really into the Damson Red one.
This natural makeup brand are not only cruelty-free, but also free from gluten and parabens too.
Their lipstick range is all-natural and contains nourishing balms and oils. Some of them have delicious berry or vanilla scents which derive from the combination of natural ingredients.
We seriously love Illamasqua at the moment. They’re right on trend producing top quality makeup products that are never tested on animals. They also emphasise that their brushes made entirely from synthetic hair. Almost all of their products are vegan.
We recommend their Precision Gel Liner. It creates a long-lasting rich black line and is a must-have in any eyeliner junkie’s beauty bag.