Activities & Days Out / 3 November, 2022 / Ellie Thompson
The Fireman Sam brand and the Child Accident Prevention Trust (CAPT) have joined forces to get young children switched on to safety this Bonfire night. They’ve teamed up to release a set of safety tips to help equip pre-schoolers and parents with the information needed to stay safe around fireworks, bonfires and flammable costumes on 5th November.
It’s that time of year when the little seaside village of Pontypandy comes alive with fireworks and bonfire nights. Station Officer Steele and his crew find themselves on high alert, wishing they could ASBO Norman Stanley Price safely home for an early curfew for the rest of the winter. Luckily, Fireman Sam and his crew are on hand with some important firework safety tips.
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The launch of Fireman Sam’s firework safety tips comes on the back of new research commissioned by the Fireman Sam[1]™ brand showing that six in 10 (63%) parents plan to take their children to Bonfire Night events this weekend – but have never talked to their kids about being safe near fireworks and sparklers. Research of 1,000 parents of kids aged 0 to 7 revealed 70% will be attending organised events, while 26% will set off their own fireworks.
Whilst research shows that teaching children about fire safety is a priority to 81% of parents, many don’t know where to find child-friendly information to help educate their kids. And 76% hope someone else will tell them how far back to stand from bonfires and 37% how to hold a sparkler. The findings also come the same week as the launch of the fourteenth series of Fireman Sam™, from Mattel Television and WildBrain, which airs from Tuesday 1st November at 4.30pm on Cartoonito and teaches children important safety messages.
Accidents with sparklers, burns from fireworks and bonfires, and road incidents were parents’ top concerns on Guy Fawkes Night, and 24% have experienced an accident or injury at such an event. A third of parents (29%) are not confident their child would know how to avoid an accident with fire on Bonfire night. And 61% said their children would not know to Stop, Drop and Roll if their clothes or costumes caught on fire.
Katrina Phillips, CAPT’s Chief Executive, added: “Bonfire Night is magical. But with sparklers burning 16 times hotter than your kettle, they can badly burn a child. Many parents aren’t clear about what to tell their children about staying safe on Bonfire Night or what to do if the worst happens. That’s why we’ve partnered with Fireman Sam to create some essential family safety tips to keep little ones safe.”
[1] OnePoll survey conducted October 2022 for Fireman Sam
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