Toys & Books / 15 October, 2020 / Ellie Thompson

Retro Toy Fans! Fisher-Price Launch Awesome Toy Museum On Instagram

Fancy a trip down memory lane? A lot of us are feeling nostalgic at the moment for obvious reasons, so what better time to launch a retro toy museum? That’s exactly what Fisher-Price has done to celebrate its 90th anniversary.

A first-of-a-kind experience will be going live on the official Fisher-Price Instagram account where the legacy of more than 90 toys will be on full display. The Fisher-Price Toy Museum kicks off on 16th October over on their official Instagram page and we couldn’t be more excited.

Remember iconic toys in the Fisher-Price Toy Museum

The Toy Museum will feature the company’s most iconic toys from the last 90 years in a fun and interactive exhibition of images and videos on popular social media platform Instagram.

Fisher-Price favourites will be brought back to life like never before via an artistically curated digital gallery for adults and kids to enjoy on their smartphone.

A digital showcase of the last nine decades of Fisher-Price toys

Remember the iconic roller skates of the 80’s? They’ll be showcased in a miniature roller skating rink complete with the wood-panelled flooring and carpeted walls. The retro dial Chatter Telephone? Another star of the show.

Each toy has been cleverly stylised to match the look and feel of the decade the toy was first on sale, and the different exhibits will be organised by decade too, so you can easily locate the vintage toys from your childhood.

U.S artist and designer Leila Fakouri

Each exhibit in the Fisher-Price toy museum has been lovingly crafted by renowned U.S. artist and designed Leila Fakouri, known for her design work with brands including Chanel, Nike, Gap, and Levis.

Leila’s multimedia approach uses a unique combination of eclectic design, textural form, bold colour palettes. She’s even used dimensions and textures of a real museum to give you the most authentic experience, all from the comfort of your own device.

Leila Fakouri says: “These toys were designed and created in a variety of time periods spanning almost a century. Each decade has its own style, colours, vibe and nostalgic memories. I focused on bringing this to life by curating a beautiful and complex variety of installations that reflect the visual language of each time.”

Visit the Fisher-Price Toy Museum

Fisher-Price Toy Museum launches 16 October and will be hosted at the official Fisher-Price Instagram page at

Chuck Scothon, Senior Vice President of Fisher-Price, Global Head of Infant and Preschool, Mattel, says: “At Fisher-Price, we are always looking for ways to create playful connections between children and the grownups in their lives. As many families continue to look for virtual experiences to enjoy together, we are opening a new digital museum that will enable visitors to share memories of their favorite toys with their children.
“Whether your Fisher-Price memory is playing with the rotary-dial Chatter Telephone as a toddler, rambling behind the Bubble Mower or sparking a lifelong love of music with the Music Box Record Player, the Fisher-Price Toy Museum is the place to relive it all”, adds Scoothan. 

About Fisher-Price

Celebrating a 90-year milestone since its early founding in June 1930. The pioneering US based company, which has been a staple in millions of happy childhoods and has a rich history of innovation, was the first to use and term the phrase ‘Preschool Toys’ (1934), the first to create licensed toys and one of the first companies to make coding available to preschool kids with the introduction of the award-winning Code-A-Pillar (2016).
In 2020, during the global COVID pandemic, Fisher-Price released a special edition line of collectible action figures and Little People Community Champions called the #ThankYouHeroes where all net proceeds go to charities supporting COVID efforts.The company recently launched a new multi-year, 360-degree marketing campaign titled, “Let’s Be Kids,” that celebrates seeing the world as kids see it, with optimism and humour whilst also extending an open invitation to grown-ups to grow-down and rediscover the joy of playtime.

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