Living / 17 April, 2023 / Ellie Thompson

FitFlop Launch NEW Kids Collection Just In Time For Summer

FitFlop kids’ collection has launched, and we couldn’t be more excited. Yep, you’ve read right; a small-scale of the world’s best flip-flops have arrived just in time for summer. Hooray! FitFlop’s iQushionTM kids’ sandals are biomechanically engineered to allow kids and toddlers to move freely and develop naturally. Fun, playful and affordable, the sandals offer comfort, support, and awesome pool-cool style.

FitFlop Kids: Introducing the NEW collection

FitFlop’s new collection couldn’t be more joyous. With comfort guaranteed, FitFlop kids’ sandals have been engineered to embrace the wonder of play – without limits. You’ll find easy-to-wear flip-flops and back-strap sandals for toddlers and juniors in bright and bold colourways the kids will love.

Shop summer sandals for kids

A hop, skip, and a very comfortable jump into a new category marks another milestone for FitFlop. Founded in 2007, FitFlop aims to deliver jaw-droppingly comfortable, energising products, balancing contemporary style and ergonomic design. Expanding into kids’ shoes has been a natural leap for the brand.

Dr. Kim Lilley, FitFlop’s in-house biomechanist, says: “Kids’ feet need footwear that won’t interfere with their natural development, so these lightweight unisex sandals feature our iQushionTM kids’ sole. They have a wider, lower, stable base, with slight natural contouring, allowing freedom to move and space to grow. They are also waterproof and slip resistant, making them perfect for poolside.”

Encapsulating a world of stylish summer fun, everything in the collection is available in Electric Yellow, Rocket Blue, Neon Orange, Pink Jam or classic black.

iQushion Kids Junior Ergonomic Flip-Flops

FitFlop’s Junior Ergonomic Flip-Flops are made from soft, flexible, high-rebound air foam that bends with developing feet, so kids can ‘feel’ the ground, helping balance and coordination. On top, super soft flexible rubber straps are anatomically shaped to increase stability and stop small toes from gripping.


iQuishion Kids Junior Ergonomic Back-Strap Sandals

These super soft flexible rubber straps have been fit-tested to ensure smaller feet are held correctly, giving your kids the freedom to enjoy their summer adventures without boundaries.

These junior Ergonomic Back-Strap Sandals are made with a solid back strap to keep feet secure. The adjustable touch fastens for easy on/off, making them brilliant for the beach, park, or garden.

iQuishion Kids Toddler Ergonomic Back-Strap Flip-Flops

FitFlop’s ergonomic back-strap flip flops are made from soft, flexible, high-rebound air foam and come with added grooves in the sole to maximise flexibility.

The sole bends with developing feet, so your little ones can ‘feel’ the ground while they help support balance and coordination. The flip-flops have solid back straps to keep little feet secure, so they’ll feel safe and comfy no matter how active they are.

iQushion Kids Toddler Ergonomic Back-Strap Sandals

The iQushion Kids Toddler Ergonomic Back-Strap sandals are a one-piece design made from soft, flexible, high-rebound air-foam, with added grooves in the sole to maximise flexibility.

These sandals are designed to hold your child correctly, with solid back strap to keep things secure. The sole bends with developing feet and lets them ‘feel’ the ground helping balance and coordination.


24 New-Ins From Reiss Kids

The Alternative Party Bag Company You Need To Know

In The Spotlight

Stokke® Xplory® X Cool Teal: The NEW Stroller From Stokke®

Stokke® Xplory® X is the perfect choice for conscious parents who want the best for their baby without compromising on safety, quality, or style.

Premium from top to bottom, Stokke® Xplory® X brings your baby closer for the connection they need to feel safe and loved. The protective seat with active, rest and sleep positions gives your child ultimate comfort every step of the way. Innovative Scandinavian design makes Stokke® Xplory® X effortless to maneuver and handle. Best of all, the pushchair’s main textiles are made from 100% recycled PET bottles.


Latest posts

Food / 7 June, 2023

What To Do With Strawberries: 20 Juicy Recipes

My Baba Measure / 7 June, 2023

The Measure: What’s Hot For Parents & Kids

Colour Walk

Living / 7 June, 2023

Take Your Kids On A Colour Walk

Parenting / 7 June, 2023

Heatwave Hacks: 28 Tips And Tricks For Keeping Cool

Living / 6 June, 2023

In Review: CurrentBody Skin LED Neck and Dec Perfector