Kids' Fashion / 17 April, 2023 / Ellie Thompson
FitFlop kids’ collection has launched, and we couldn’t be more excited. Yep, you’ve read right; a small-scale of the world’s best flip-flops have arrived just in time for summer. Hooray! FitFlop’s iQushionTM kids’ sandals are biomechanically engineered to allow kids and toddlers to move freely and develop naturally. Fun, playful and affordable, the sandals offer comfort, support, and awesome pool-cool style.
FitFlop’s new collection couldn’t be more joyous. With comfort guaranteed, FitFlop kids’ sandals have been engineered to embrace the wonder of play – without limits. You’ll find easy-to-wear flip-flops and back-strap sandals for toddlers and juniors in bright and bold colourways the kids will love.
A hop, skip, and a very comfortable jump into a new category marks another milestone for FitFlop. Founded in 2007, FitFlop aims to deliver jaw-droppingly comfortable, energising products, balancing contemporary style and ergonomic design. Expanding into kids’ shoes has been a natural leap for the brand.
Dr. Kim Lilley, FitFlop’s in-house biomechanist, says: “Kids’ feet need footwear that won’t interfere with their natural development, so these lightweight unisex sandals feature our iQushionTM kids’ sole. They have a wider, lower, stable base, with slight natural contouring, allowing freedom to move and space to grow. They are also waterproof and slip resistant, making them perfect for poolside.”
Encapsulating a world of stylish summer fun, everything in the collection is available in Electric Yellow, Rocket Blue, Neon Orange, Pink Jam or classic black.
FitFlop’s Junior Ergonomic Flip-Flops are made from soft, flexible, high-rebound air foam that bends with developing feet, so kids can ‘feel’ the ground, helping balance and coordination. On top, super soft flexible rubber straps are anatomically shaped to increase stability and stop small toes from gripping.
These super soft flexible rubber straps have been fit-tested to ensure smaller feet are held correctly, giving your kids the freedom to enjoy their summer adventures without boundaries.
These junior Ergonomic Back-Strap Sandals are made with a solid back strap to keep feet secure. The adjustable touch fastens for easy on/off, making them brilliant for the beach, park, or garden.
FitFlop’s ergonomic back-strap flip flops are made from soft, flexible, high-rebound air foam and come with added grooves in the sole to maximise flexibility.
The sole bends with developing feet, so your little ones can ‘feel’ the ground while they help support balance and coordination. The flip-flops have solid back straps to keep little feet secure, so they’ll feel safe and comfy no matter how active they are.
The iQushion Kids Toddler Ergonomic Back-Strap sandals are a one-piece design made from soft, flexible, high-rebound air-foam, with added grooves in the sole to maximise flexibility.
These sandals are designed to hold your child correctly, with solid back strap to keep things secure. The sole bends with developing feet and lets them ‘feel’ the ground helping balance and coordination.
Nala’s Dream is a magical children’s story with an incredibly poignant story behind it. It was first imagined by five-year-old Taylan Kurtul, who dreamed up an adventure in which his real-life kitten, Nala, travels into space. Taylan sadly died in February 2024, just eight months after being diagnosed with a medulloblastoma brain tumour. His mum lovingly brought the story he created to life as a book in his memory, celebrating Taylan’s wonderful imagination while raising vital funds for Brain Tumour Research. A beautiful legacy filled with adventure, love and a little boy’s magic.
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