Health & Fitness / 6 February, 2025 / Ellie Thompson

Giselle Boxer’s Top Tips For Aspiring Mumpreneurs

Balancing motherhood and entrepreneurship is no small feat, but Giselle Boxer, Founder & CEO of East Healing, proves it’s possible to build a thriving business while raising a family.

Giselle’s journey began with a life-altering M.E. diagnosis, forcing her to leave a successful advertising career. She sought alternative healing and discovered acupressure ear seeds, which played a key role in her remarkable recovery. Inspired by her experience, she launched East Healing during maternity leave, transforming a personal passion into a leading holistic wellness brand.

Now, as a successful mumpreneur, Giselle Boxer shares her top tips for mothers looking to start their own businesses—offering insights on resilience, time management, and turning challenges into opportunities. Whether you’re just starting or looking to grow, her advice will help you navigate the entrepreneurial journey with confidence.

Embrace small, consistent steps

Building a business doesn’t happen overnight, especially when you’re navigating pregnancy and rapid growth. When East Healing took off and I was 7 months pregnant, I focused on breaking my goals into manageable tasks and tackling them one at a time. Some days, I could only work in short bursts, but I learned to celebrate every small win. Progress, no matter how small, always adds up.

Lean on your support system

Don’t hesitate to ask for help from family, friends, or a mentor. Having a trusted support network can lighten your load and give you space to focus on growing your business. Whether it’s sharing advice, lending a helping hand, or simply offering encouragement, support from others can make all the difference during challenging moments.

Stay passionate about your mission

Your “why” will keep you motivated through the toughest times. My journey with M.E. and the transformative role of acupressure inspired me to share these benefits with others. Staying connected to your mission ensures you’re building something that truly resonates with your values.

Don’t be afraid to ask for investment

Asking for financial backing or guidance can feel daunting, but it’s a crucial step to accelerating growth. My experience on Dragons’ Den taught me the importance of confidently sharing my vision. Remember, people invest in you just as much as your business.

At the start of 2024, I made Dragons’ Den history by becoming the first business ever to receive six investment offers, ultimately accepting backing from entrepreneur Steven Bartlett.

Following the episode’s airing, my company sold out of all products within three days and achieved record-breaking sales for the show, with 30,000 units sold in just four weeks.

Prioritise self-care

Balancing motherhood and running a business can be exhausting, but I’ve learned that prioritising self-care is essential. Whether it’s a brisk walk, a calming cup of tea, or practices that resonate with me, like astrology readings or meditation, I always make time to recharge.

When I take care of myself, I’m better equipped to support my family and my business. My journey hasn’t been straightforward. After a life-altering M.E. diagnosis forced me to leave a thriving advertising career, I turned to holistic therapies like acupuncture, Chinese herbal remedies, and ear seeds. These practices completely transformed my health, inspiring me to create East Healing in 2021.

At East Healing, we specialise in acupressure ear seeds, making the benefits of traditional Chinese medicine accessible for everyday life. Through my work, I’m proud to help others find balance and harmony, blending ancient wisdom with modern wellness.

Article by Giselle Boxer, CEO & Founder of East Healing.

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