Baby / 11 May, 2026 / Christina Walter

Graco Reveals How Tech Is Reshaping Modern Parenting

Did you feel sad, anxious and frustrated when you couldn’t soothe your baby’s cries? Did ‘brain fog’, reduced energy and mood changes make you feel out of control? Then you are not alone. Graco’s latest Parents, Connected campaign focuses on the often-unspoken challenge of early parenthood: exhaustion.

Graco releases new research into what the first three months post-partum really feel like for families with a newborn – a time where parents often seek extra support and guidance. These insights sit alongside the launch of the Eluma™ Nest Bedside Crib, part of its smart tech baby gear range, designed to help soothe and settle little ones while parents rest.

Designed with families in mind, Eluma Nest offers gentle, responsive comfort to support baby’s sleep. When your little one stirs, Cry Detection Technology automatically responds with calming sounds, soft vibrations and gradual rocking to help create more peaceful nights. With Bluetooth® connectivity and thousands of customisable combinations, parents can tailor the perfect sleep environment using white noise, melodies and personalised music.

Breathable mesh sides maximise airflow and visibility, while a firm, flat mattress provides a safe and comfortable sleep space. Thoughtfully designed to lend a helping hand when it’s needed most, Eluma Nest supports better rest for baby and parents alike.

Support That Feels Like a Village

Through its ‘Parents, Connected’ campaign, Graco continues to champion families by shining a light on what early parenthood really feels like. The campaign hub, The Graco Village, brings together expert guidance, practical advice and real-life experiences to help parents feel more supported in the moments that matter most.

‘Parents, Connected’ brings together trusted experts who support families through the highs and lows of those first few months, including: Fox and the Moon, which provides child-led sleep support for families; PANDAS, a leading charity offering free support and information relating to perinatal mental illness; and Cry-sis, an NHS-recommended helpline for parents coping with excessively crying, sleepless, or unsettled babies. Graco is proud to support Cry-sis with a donation that will ensure the service is available to parents in need for another year.

Across Graco’s social channels and its dedicated online parenting community, ‘The Graco Village’, families can explore expert content, hear from specialists, and access resources designed to make those first few months feel a little less overwhelming.

For more information, visit Graco Baby or follow Graco on social media.

Instagram: graco_uk
Facebook: GracoUK
TikTok: gracouk

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