My Baba Measure / 7 July, 2021 / Christina Walter

My Baba Measure: What’s Hot This Week

MAI Kidswear is educating children that ‘Animals are Important’

New kidswear clothing brand MAI (Making Animals Important) recently launched the first collection of ethical and organic clothing for children aged 0-8 years. The collection features unique endangered animal designs showcasing the Amur leopard, Asian elephants and the bumblebee. Each piece in the collection is made from the softest organic cotton with plastic-free tags and packaging.

The luxury range is exclusively available on the brand’s website MAI-clothing. The collection includes unisex rompers, t-shirts, sweats, leggings and dresses in on-trend soft greys, pinks and cream organic fabrics. Each item features hand-drawn prints to highlight the animal’s story.

MAI has committed to giving 5% of all profits to Fauna & Flora International to help endangered species and has pledged to help WeForest restore damaged ecosystems by growing new trees – enough to fill a football pitch within two years.

Summer Prints, Zipster

Zipster is back with some fabulous prints for summer. Zipsters are baby grows made from super soft and stretchy 95% bamboo and 5% elastane. Instead of pesky poppers, Zipsters are designed with a two-way zip which is perfectly concealed for safety. The babygrows incorporate fold-over hands in sizes up to 12 months to avoid overnight scratches, with fold-over feet on all sizes.

Weighted Blanket, aden + anais

aden + anais has launched a weighted blanket range for toddlers. The blankets are perfect for little ones moving from their cot to their first bed. The weighted blankets ease nighttime anxieties, and help children fall asleep faster and for longer, all thanks to clever weighted micro-glass beads distributed throughout the trim, chest and foot panels of the blanket, providing a secure and comforting ‘hug’!

Available in four gorgeous prints, the weighted blankets are hypoallergenic using non-toxic micro-glass weighted beads safely and securely concealed in three layers of fabric to meet weighted blanket guidelines for 10% of child’s body weight.


Hairstory is reinventing the way we wash hair with detergent-free cleansers and an edited range of styling products.

Dedicated to helping consumers and hairdressers rethink everything about hair in a world where old rules no longer apply, Hairstory has some liberating beliefs, centred around products that promote self-love and not, like many brands, self-loathing.

Having asked provocative questions about hair care, Hairstory came up with some surprising answers: Is shampoo the best way to wash? No, it’s the worst. Why are there so many shampoos for every type imaginable? More stuff = more revenue. How many hair products do the best hairdressers in the world really need? About six.

As a result of its rebellion, Hairstory launched a capsule collection of products to challenge hair industry norms and change the course of hair history, all while committing to be as sustainable as possible, in every area of business. Sustainability is at the heart of the brand, and that’s why the hero product ‘New Wash’ is 100% biodegradable, housed in pouch packaging and available via refill subscription to further cut down on packaging waste.




Towelling Long Hooded Top, Bridie and Bert

These simple garments will become an invaluable addition to any holiday wardrobe. Made of the softest stretch terry towelling, these long hooded cover-ups are designed to keep children cosy. They’re easy to wash and look adorable on.

Perfect for chillier days, they also offer shade against the sunshine, at home and abroad. Not just for the beach, they also ideal for after swimming and wonderful to wear after a bath too.

Thomas & Friends Train Track Plate, Munchy Play

Featuring built-in tracks, the Thomas & Friends Munchy Play plates bring fun to dining and children to the table, with meals at the focus. Available in three playful themes, there’s a blue Thomas plate, a red James plate, and a green Percy plate, featuring illustrations of the favourite engines.

Designed for preschoolers, there are high-sides and a non-slip base to support self-feeding. The plates are compatible with TrackMaster and MINIS engines and these will need to be bought separately. The Thomas & Friends™ Train Track Plate collection is now available at Munchy Play and Amazon.

The Fox in the Attic

The Fox in the Attic creates beautiful baby essentials featuring original vibrant watercolour illustrations. Ideal for baby shower gifts, keepsakes and the perfect addition to bright and happy nurseries, the collection features muslin swaddle blankets, muslin squares, teethers, decor, prints and greetings cards.

What’s more, all muslins are 100% cotton Oeke-Tex certified.

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My Little Green Wardrobe

My Little Green Wardrobe is a new online fashion house selling children’s clothes and apparel sourced only from sustainable and ethical brands.

Each independent children’s brand has been hand-picked and vetted to ensure they follow the highest ethical standards and social criteria.  Not are selected brands kind to the planet, they’re also kind to the people who make the garments.

My Little Green Wardrobe is powered by renewable energy and only use recycled packaging materials.

New Maternity Collection, Modibodi

Modibodi is one of the UK’s leading leak-proof apparel brands, and they’ve just launched a new maternity collection, a range designed to support mums and their bumps.

From pregnancy to post-partum to breastfeeding, Modibodi is committed to providing sustainable solutions to leaks for all bodies, and all stages of life.

Child & Baby Fashion, Very

Very’s new kids’ collection includes own brand Mini V by Very and V by Very, with colourful co-ords and multi-sets for ideal summer looks. The range also includes top brands names including River Island, Vans and Clarks, making the retailer a one-stop-shop for all holiday fashion.

Toy Of The Week

Bee Ball Professional Netball Post, Big Game Hunters

She shoots, she scores! A favourite of My Baba editor Ellie Thompson, the Professional Netball Post by Bee Ball is the ultimate Netball hoop and post training equipment for all players from new to pro. This is the most heavy-duty and durable netball stand set in the Bee-Ball range. The solid steel structure has been designed with an innovative powder coating for extreme rust resistance and durability, so you can use this year after year.

The specially designed gooseneck post feature steps the player away from the post while keeping the ring close – meaning the stand can be placed outside the court, well away from the players.



How To Grow A Unicorn, Rachel Morrisroe

A must for any unicorn fan, How To Grow A Unicorn is a fabulous story about a little girl called Sarah, who wants to treat her grandma to the best birthday present ever. Sarah thinks she’s discovered the perfect gift for her garden-loving grandma at a magical shop called Mr. Pottifer’s Parlour of Plants, but alas, things soon grow wildly out of hand!

“My four-year-old daughter is enchanted with this book. We’ve read it every night for the past week. A magical story with beautiful illustrations that will capture their imagination time and time again.” Ellie Thompson, editor My Baba.

Never Grow Up, Roald Dahl

It’s rotten when you’re very small,
You hardly get a say at all.
It’s “No!” and “Quiet!” and “That’s enough!”
By golly, life – it can be tough . . .

Inspired by the work of the world’s number 1 storyteller, this picture book is a guide to growing up the Roald Dahl way, with gloriumptious illustrations by Quentin Blake.

A celebration of all the tremendous things children have in store – from adventure to inventions, chocolate cakes to rhino poo – along with a reminder that the very best grown-ups are those who hold on tight to the kid inside.

Hey You! Dapo Adeola

This book addresses – honestly, yet hopefully – the experiences Black children face growing up with systemic racism, as well as providing hope for the future, delivering a powerful message to a new generation of dreamers. It’s a message that is both urgent and timeless – and offers a rich and rewarding reading experience for every child.

To mirror the rich variety of the Black diaspora, this book showcases artwork from Dapo and 18 incredible Black illustrators in one beautiful, powerful, and cohesive reading experience.

On the My Baba wish list…

Silicone Bib, INOBY


Pure Earth Collection

Natural, Non-Toxic Play Mat

Finally, a foam play mat made from plants, not plastic! These amazing natural rubber and cork play mats by Pure Earth Collection are made from a unique formula to contain no nasties while retaining all the best functionality of foam mats. They are wipe-clean, spongy, roll up for easy storage and they double up as a great yoga mat too.

The neutral designs will look great in any home and the Rocky Road mat is fantastic for encouraging imaginative independent playtime. They’re also perfect for adding a soft play area to your garden over the summer months too.

Tropical Nights Sleeping Bag

This Tropical Nights sleeping bag by Pure Earth Collection is the lowest tog on the market at just 0.2. Made from the pioneering eco fabric modal, it’s 100% plant-based, making it extremely breathable and cooling on hot nights, but it will keep them snug on cooler summer nights too.

Softer than silk and beautifully made, they all come with a super handy detachable comforter and are packaged in reusable organic cotton drawstring bags. Sustainable sizing to fit from 3 months to 3 years.

Sensory Toys

Pure Earth Collection have recently launched these brilliant organic sensory toys. They rattle and crinkle, have interesting fabric textures and bright contrasting colours to stimulate young babies’ sensory development.

Made using an organic cotton plush, they have biodegradable fill and are natural and non-toxic right down to the labels and the inks, so they’re safe for babies to chew and suck. They’ve already been shortlisted for Best Eco Toy Design by Junior Design Awards!

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For competitions and offers from our favourite brands, click here.

In The Spotlight

Shnuggle are proud to introduce the ‘Shnuggle Air Lite Bedside Crib’

This premium modern crib suits any interior with dual-view mesh panels for airflow and a quiet zip-down side for nighttime access. It includes an airflow mattress, hypo-allergenic fabrics, and complies with safety standards, featuring a low-level safety wall. Designed to ease colic and reflux, it offers six height adjustments and comes in compact taupe and grey options.



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