Parenting / 19 February, 2021 / Ellie Thompson

The Joie Fortifi: A Clever Reclining Booster Seat For Groups 1/2/3

The Fortifi is the latest group 1/2/3 car seat from Joie, with the ability to recline to four positions for the ultimate cosy and secure ride. From its snug support to a deep recline, the Joie Fortifi is a car seat designed for comfort. Your child can relax in style, whether they’re taking in the view, or leaning back to snooze.

Grows with your child

The Joie Fortifi is a forward-facing car seat that will grow with your child. Designed for children 9kg to 36 kg (approximately 1- 12 years of age), this is a seat built to last. The car seat’s covers are removable and machine washable, so you can keep the car seat clean with ease.

While we know rearward-facing seats are five times safer for kids under 4 years of age, there are many reasons younger children may need to forward face, so in those instances, it’s good to have options.

5-point harness

For younger passengers up to approximately 4 years of age, the Fortifi’s padded 5-point harness will keep them safe and secure in their seat.

The one-pull motion easily tightens the 5-point harness which gives you complete peace of mind your littlest ones are buckled up tightly.

When your growing child is ready to embrace their group 2/3 booster seat, the straps to the 5-point harness can be stashed away in the sleek Harness Hideaway™ compartments.


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Adjustable headrest and side wings

Functionality and comfort are at the heart of Fortifi’s design, as the car seat offers seamless transitions from one stage to the next. Its plush fabrics and deluxe cushioning offer the ultimate in comfort. There are also nifty side mesh storage pockets for your child’s must-have travel items.

Joie’s Grow Together™ technology is clever; with just one hand, it’s super-easy to raise the Fortifi’s headrest. As you do so, the AutoAdjust™ side wings automatically widen to give your child more shoulder space.

You don’t need to worry about re-threading the harness as the seat grows, it will adjust simultaneously with the headrest, so you can rest assured your child’s seat is always in the optimum position for their height.

There are 9 adjustable height positions, giving your child an entire decade of growing room.

Four-position recline

With four reclining positions, this innovative group 1/2/3/ booster is perfect for longer car journeys or road trips, facilitating those inevitable naps on the go – whatever their age.

Safety first

As you’d expect from Joie, the Fortifi is built to be a powerhouse when it comes to safety.

The booster seat’s reinforced steel inner seat shell increases structural integrity, and there’s built-in side-impact protection for extra security for the head, body and hips. The Joie Fortifi encapsulates Guard Surround Safety™ panels that offer extra side protection for a safe and secure ride. What’s great is that these can be individually activated, depending on vehicle space.

The booster seat’s high back support is designed to ensure belt positioning is held in place properly. It also doubles up as an uber comfortable spot for kids to rest their heads. The Fortifi has dual lock-offs when you’re installing with the seat in conjunction with your vehicle’s 3-point seat belt. The main purpose of these is to secure the seatbelt in such a way that it cannot loosen and your tight car seat installation stays tight.

How easy is the Joie Fortifi to install?

The install of the Joie Fortifi is pretty effortless. The Fortifi’s well-marked colour-coded path has completely idiot-proofed installation, allowing for a simple and intuitive buckle up. Be ready, set, go with complete peace mind in a matter of clicks.

Shop now

Shop the Joie Fortifi in Dark Pewter or Coal. RRP £129.


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In The Spotlight

Stokke® Xplory® X Cool Teal: The NEW Stroller From Stokke®

Stokke® Xplory® X is the perfect choice for conscious parents who want the best for their baby without compromising on safety, quality, or style.

Premium from top to bottom, Stokke® Xplory® X brings your baby closer for the connection they need to feel safe and loved. The protective seat with active, rest and sleep positions gives your child ultimate comfort every step of the way. Innovative Scandinavian design makes Stokke® Xplory® X effortless to maneuver and handle. Best of all, the pushchair’s main textiles are made from 100% recycled PET bottles.


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