Living / 9 March, 2026 / Christina Walter
For over 30 years, JoJo Maman Bébé has been designing thoughtful, practical pieces for babies, children and parents, pouring love and creativity into every detail. The brand is dedicated to making childhood special through products made with care, to share, and to last. Bringing comfort, joy and lasting memories to families every day.
Soft, snuggly and ready for every little wriggle, JoJo’s latest baby sleepsuits help little ones take on life’s tiniest but biggest adventures. JoJo crafts each sleepsuit from beautifully rich cotton to keep babies comfortable from morning cuddles through to bedtime snuggles, with fabric that stays wonderfully soft wash after wash.
Choose from sweet prints and cheerful colours, with plenty of styles to fall in love with. Perfect for daytime naps, nighttime cuddles and everything in between, these sleepsuits keep delicate skin comfortable, warm and free to move. Pair one with a coordinating comforter or matching accessory to create a thoughtful gift that is as practical as it is adorable.
JoJo packs each design with parent-friendly details, including thread-free feet with anti-slip dots, gentle cotton-lined bellies and cuffed sleeves for extra comfort. Two-way zips help make 3am changes quicker and far less fiddly, while poppers and fold-over scratch cuffs make dressing easier. Each piece is made to wash well, last beautifully and be passed on with love.
Say hello to the softest, squishiest new best friends. JoJo’s adorable collection of soft toys is ready for big hugs, tiny hands and lots of love. From first cuddles to well-travelled adventures in prams and backpacks, these charming companions make the sweetest gifts for birthdays, new arrivals, or simply just because.
In addition, JoJo crafts each toy from beautifully soft fabrics that feel gentle against delicate skin. As a result, they are perfect for snuggling at bedtime, naptime, or anytime. Moreover, these toys are comforting, reassuring, and full of personality.
These cuddly characters are always ready for story time, sleepy time, and every magical moment in between.
Practical gifts are always a winner when a new baby arrives. The early days are busy and full on, so anything that makes life a little easier is always appreciated. These nursery essentials are the kind of everyday heroes parents quickly come to rely on, helping routines feel calmer and more manageable.
They’re designed to last too. Made with quality and durability in mind, they can handle plenty of washes, cuddles and daily wear without losing their softness. Most importantly, they stay gentle and comfortable against delicate skin, which is exactly what little ones need.
Bear Character Hooded
Towel
£19.50
Celebrate 160 years of Beatrix Potter with the sweetest new Peter Rabbit collection. It blends that lovely heritage feel we all know and love with fresh, playful touches that feel just right for today.
Think classic gingham, fruity little prints and delicate embroidery, all perfect for Easter plans and those first spring outfits. It’s the kind of collection that looks adorable in photos but still feels easy and wearable.
Everything is made from soft cotton, so it’s comfy enough for everyday adventures as well as special occasions.
And if you’re looking for a thoughtful gift, this one is full of cotton-tailed charm. Perfect for Easter baskets, newborn arrivals or a springtime surprise, it’s the sort of collection that turns simple moments into lovely little memories.
Find the perfect gifts for little ones with JoJo Maman Bébé – Shop now.
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