My Baba Measure / 25 January, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

NEW: Bugaboo Butterfly’s NEW Wheeled Board +

When long walks lead to tired legs, the Bugaboo Butterfly comfort wheeled board + is an absolute game-changer of a pushchair accessory. It makes it easier to head out with both your baby and toddler, as your toddler can sit or stand on the board. (They’ll LOVE it, too.)

Weighing in at only 1 kg, it attaches to the Bugaboo Butterfly in just a few clicks (no adapters needed!) and when it’s not in use, it can be easily folded into an upright position.

The wheeled board is available to use from approximately two years, up to 20 kg, ideal for older siblings who still need rest.

RRP: £104.95

Calm Creative-Tonie, Tonies

Wind down with Calm and tonies®!

The magical storybox has teamed up with one of the world’s most popular mindfulness apps to create mindfulness activities, breath work meditations, and sleep stories to help little listeners find their calm.

Enjoy two relaxing meditations and tuck them in tight with a calming sleep story. Follow the adventures of a sleepy sloth named Sienna as she’s crowned Queen for the night in the tropical rainforests of Costa Rica. While learning how to keep her kingdom in order, Sienna ultimately discovers that not every problem needs to be solved before bedtime.

This special Creative-Tonie comes with 50 minutes of pre-loaded content and space to record your own stories.

BIBS X Liberty Floral Collection

Danish children’s brand BIBS has launched a new and exclusive floral collaboration with the famous and oh- so-British brand Liberty, for their SS23 collection.

The BIBS x LIBERTY collaboration provides the perfect kit to welcome your baby into a world full of love. Quintessentially British, timeless elegance and poetry meet soothing pacifiers and adorable textile necessities that are not only stylish but practical. Heritage designs were hand-picked from Liberty’s 148-year-old archive of lustrous textile patterns to compliment BIBS’ signature Scandinavian aesthetic.

Like BIBS, Liberty is a brand proud of its heritage and its vision for the future that preserves tradition while constantly innovating. The first drop will launch globally from March 21st on and selected retailers.

Polarn O. Pyret Second Hand

In a move hailed by industry experts, iconic Swedish kids’ clothing brand Polarn O. Pyret’s launches their second-hand collection across the entire clothing collection. Raising the bar for slow-fashion and re-commerce, Polarn O. Pyret is the only known major fashion brand to embed re-commerce into its core business model by offering second-hand ‘in-house’ as a brand service.

Building PO.P Second Hand as a brand service offering, means PO.P have created a go-to destination for buyers and sellers of PO.P pre-loved at a time when the norm is for brands to externalise their second-hand offer to third-party resellers.

With a long-standing vision that every piece of PO.P clothing is owned by at least three children, PO.P Second Hand is not only the ultimate proof point for a value proposition rooted in longevity, it’s also a clear commitment to guaranteeing the vision’s delivery.


iCandy launches into Mamas & Papas

The iconic British designer pushchair company are delighted to announce their launch into award-winning retailer, Mamas & Papas. With decades of experience in the nursery industry between them, iCandy couldn’t be prouder to showcase a selection of their range of luxury pushchairs in the majority of Mamas & Papas’ much-loved stores and concessions across the UK and online.

With its roots in London’s fashion design and manufacturing scene, iCandy has uniquely been owned and directed in the UK by the same family for 90 years. Since the brand’s launch, iCandy has built a reputation for stunning, high-quality pushchairs, which are consistently designed with their four core principles in mind – Quality, Innovation, Heritage and Style. These four pillars perpetually drive the desire to create products that are both stylish and engineered to perfection.

Each iCandy product reflects individuality while providing the highest standards of safety, quality, and innovation.



Toy Of The Week


Spending quality family time together is so important and often it can be hard to find something fun to do with the kids whilst the weather is miserable.

ENGINO®, one of the fastest-growing companies in the STEM field has this problem solved with its STEM CLUB subscription box designed to teach children of all ages basic science principles whilst also improving motor and cognitive skills.

The cumulative subscription box can be delivered each month to each excited child and contains two models to construct, a story and activity book, a progress poster and a board game that builds over the months.

Style 4 Ever Fashion Designer Studio

The innovative and fun Style 4 Ever Fashion Designer Studio is every little girls’ dream, bringing the latest fashion trends to life before their eyes.

Create a complete catwalk collection of awe-inspiring outfits with this stunning studio. Sketch your designs freehand and use the accessories to add that final flourish and flair to your creations!

Each design studio comes with coloured pencils, model design sheets, printed design patterns, a double-tip marker, stencils, adhesive fabric sheets, gems, a glue stick, sticker sheets and a handy guide to help put your ideas onto paper!

Latest Books

Oh, Armadillo!, Ellie Irving

Oh, Armadillo! is a hilarious tale exploring the endlessly humorous mishaps of an Armadillo who wants to host the most amazing party.

Armadillo sets out to please the jungle animals with classic party treats and games, but everything turns out a little peculiar… like a sponge cake made of sponges and an actual musical chair!

Children will roar with laughter at the silly scenarios and very funny mishaps that Armadillo creates whilst planning his party. He misinterprets the most popular party games, like Pass the Parcel, in the funniest ways.

Oh, Armadillo! combines laugh-out-loud humour with teaching a gentle lesson that there’s nothing wrong with thinking differently.


What’s On

February Half Term at Shakespeare’s Globe

Shakespeare’s Globe hosts a full programme of family events over the February Half Term.

Family Storytelling (ages 5-12)
Gather the family for an interactive storytelling of Romeo and Juliet, The Winter’s Tale, or Macbeth, led by one of the Globe’s highly experienced practitioners including actors, teachers and directors.

Family Workshops (ages 5-8 & 9-12)
Step inside a rehearsal room for an interactive workshop for the whole family on Romeo and Juliet, The Winter’s Tale, or Macbeth. Workshops will be led by one of the Globe’s highly experienced practitioners who include actors, teachers and directors. The day also includes a glimpse inside the Globe Theatre to hear about the history of Shakespeare’s London and the theatrical world he created.

Workshops (ages 12+ & 15+)

Interactive workshops will be held for young people aged 12+ and 15+, bringing Shakespeare’s plays to life with fun, practical activities. The workshops will explore Macbeth, Romeo and Juliet or Much Ado About Nothing (12+), and Hamlet, Othello or King Lear (15+).

On the My Baba wish list…


Baby Tuck Sheet, ErgoPouch

The Baby Tuck Sheet is a TOG-rated, safe newborn bed sheet – a baby blanket alternative – suitable from birth. Designed to use over the top of a swaddle or sleeping bag, the Baby Tuck Sheet is a firm-fitting mattress sleeve that provides added security and comfort for a newborn during sleep. Each side of the Baby Tuck Sheet is TOG-rated; simply flip the sheet over to adjust the warmth and follow our Bedding Temperature guide (included) for help layering. The zips allow you to adjust to two levels of firmness (tightness) to find the perfect fit for your baby’s size, or strength of startle reflex.

ergoPouch products are reviewed by the Eczema Association of Australasia as being skin-friendly. All ergoPouch fabrics are dyed with non-toxic water-based dyes, and come in trend-driven prints and colours to suit any nursery. What’s more, every gorgeous print is designed in-house.


In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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