My Baba Measure / 29 March, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

Spring Sale 2023, iCandy

Launched on Monday 27th March until Sunday 16th April 2023, iCandy’s Spring Sale features an amazing, limited-period deal on the gorgeous Peach 7 Designer Collection Cerium.

  • SAVE £151 – Peach 7 Designer Collection Cerium
  • Bundle – WAS £1,450.00 NOW £1,299.00

This much-loved pushchair is intended for those seeking out the most exclusive of iCandy models. Continuing to push the boundaries of modern pushchair design, the Cerium 7 is a masterpiece in functionality.

Combining iCandy’s quality, innovation and safety with a super chic aesthetic, the iCandy Cerium 7 surpasses the demands of even the most style-conscious of parents.

Digital Weaning Course, Charlotte Stirling-Reed

Baby and child nutritionist Charlotte Stirling-Reed, knows that babies don’t come with an instruction manual, and that’s why she’s launched her complete digital weaning course.

Charlotte’s practical and interactive course takes parents through the entire journey from beginning to end. Designed to reassure and remove anxiety, it’s split into friendly, approachable and affordable modules which parents can follow step-by-step at their baby’s own pace.

Starting weaning can feel overwhelming for many parents and carers. With so much to learn (when and how should I start?) and so many approaches to choose from (baby-led weaning or spoon feeding?), it can feel difficult to know where to begin. In this complete digital course, Charlotte guides you through each and every stage of your baby’s transition to solids with video tutorials, demos, downloadable resources, recipes and live access to Charlotte.

Once finished, you’ll feel confident in your choices and ready to wean your baby safely and successfully.

World Autism Acceptance Week With Edx Education

In support of the early years’ autistic communities during World Autism Acceptance Week (27th March – 2nd April) and up until 30th April, 2023, Edx Education is offering 15% off their entire educational toy range at using the code TQA15.

Edx education’s award-winning toy ranges include a fantastic selection of sensory toys, which have been shown to be very helpful for children with autism.

30 Days Free, Moshi

The Moshi app is a healthy form of entertainment, full of games that support active play and stories that inspire fun, exploration, relaxation or sleep.

You can access hundreds of audio stories that will capture your child’s imagination, help them sleep faster, and unlock their potential – all through a simple subscription.

Right now, My Baba and tonies® fans can get 30 days of Moshi free with code: TONIESPODCAST at the checkout.

Find out more about Moshi and mindfulness and listen to our recent podcast: Parental Control, Ep 78: Moshi Expert On Easy Ways To Introduce Mindfulness To Your Kids

National Walking Month

Living Streets, the UK’s national walking charity, is calling for Brits to lace up their walking shoes and #Try20 this May, in celebration of National Walking Month.

Walking is widely regarded as one of the best forms of exercise for people of all ages. A gentle form of cardio that is completely free, it encourages people to spend time outdoors socialising, while providing a wealth of health benefits.

A 20-minute walk can also help prevent the risk of conditions such as type 2 diabetes, heart disease, high blood pressure and certain cancers, as well as positively impacting your mental wellbeing by reducing stress, anxiety and depression.

To find out more about National Walking Month visit here

Spring/Summer 2023 collection, aden + anais

aden + anais, the babycare brand widely known for its iconic muslin swaddling, sleeping, feeding and bath time products, is delighted to reveal its new organic muslin collection for Spring/Summer 2023.

The collection comprises three new print collections for aden + anais’ boutique line and includes thoughtfully designed, hand-painted designs and patterns: Above the Clouds, Oceanic and Map the Stars.  The entire collection is made using the highest quality 100% GOTS certified cotton, as part of the brand’s commitment to exclusively use organic cotton muslin going forwards.


Nootropic Energy Spray, FUN

FUN is an effective zero-caffeine natural energy spray that delivers an instant hit of alertness and clarity from a concentrated blend of Balinese turmeric and tamarind. It’s a healthy option for anyone needing an energy boost but wanting to cut down on their caffeine intake.

Unlike almost all energy drinks, FUN contains zero caffeine, zero sugar (just 0.045 Calories per serving) and zero fat. It’s great for focus at work, pre-gym energy, or for a boost when out in the evening. Formulated to boost dopamine and serotonin levels, the feel-good transmitters increase levels of the BDNF (Brain-Derived Neurotrophic Factor) growth hormone and increase the activity of acetylcholine, GABA and glutamate in the brain. Use the Nootropic Energy Spray will increase mood, intelligence, memory and productivity while helping to stop and reverse the symptoms associated with fatigue.

NB: Pregnant or breast-feeding mums should check with their doctor before taking this

Little Green Radicals X Purple Tuesday

Ethical children’s clothing brand Little Green Radicals have launched their organic Adaptive Collection in collaboration with disability organisation Purple Tuesday. Little Green Radicals collection of organic and Fairtrade cotton adaptive clothing in signature bright and bold styles are available for kids aged 18m – 8yrs old.

Designed in collaboration with parents from the community and disability organisation Purple Tuesday, who are dedicated to improving the customer experience for disabled people, additional features have been added to existing designs to cater to children’s needs, including easy access for tube feeding and nappy changing. The clothes have flat seams and printed labels for sensitive skin, plus adapted sizing for extra comfort.

Available exclusively on John Lewis, Little Green Radicals and ethical shopping hub babipur.

Acne Clear Now, Aegle’s

The three most common causes of acne in women are elevated dihydrotestosterone (DHT), estrogen dominance, and blood-sugar imbalance, and Acne Clear Now is a food supplement that works by supporting the body to balance itself and these causes naturally.

In just two weeks, those with minor hormonal issues can reach their goal of clear skin – no more worries about breakouts in sight! For women who have estrogen dominance or cystic acne, fear not; three months of using this powerful formula should heal that pesky problem and reveal a lovely glowing complexion underneath.

Vegan, cruelty-free and contains no preservatives, additives, flavourings, fillers or sweeteners.

Toy Of The Week

Yoto Mini

For entertainment on the move, check out the Yoto Mini.

The Yoto Mini lets kids can listen without limits, with the freedom to safely enjoy their favourite audio on the move. Like the Yoto Player, the Yoto Mini is controlled using physical cards, and provides many of the same features in a much smaller handheld device.

The compact size and all-day battery life of Yoto Mini is a great shout for long car journeys, flights and family days out, providing children access to stories, music, podcasts, learning and more on the go. Yoto Mini offers high-quality audio with similar child-friendly tactile controls as the Yoto Player.

Latest Books

When I Feel Angry: A Child’s Guide to Understanding and Managing Moods, Poppy O’Neill

An interactive workbook for parents and children from the author of the bestselling titles Don’t Worry, Be Happy: A Child’s Guide to Overcoming Anxiety and You’re a Star: A Child’s Guide to Self-Esteem.

  • Does your child have frequent tantrums and outbursts?
  • Perhaps they find it hard to speak about their emotions.
  • Do they seem to get overwhelmed by stress and anxiety quickly?

These could all be signs that your child is struggling with angry moods.

This practical guide combines cognitive behavioural therapy and mindfulness methods with simple activities to help your child manage their anger and express their feelings in healthy ways. It’s aimed at children aged 7–11 because a lot happens in these years that can impact a child’s emotional well-being, not just now but for years to come.

Your child will be guided, with the help of Rah – a friendly and supportive character they can identify with – through fun and engaging activities which are interspersed with useful tips, inspirational statements and practical information for parents.


Angry Monsters: A Child’s Guide to Coping With Their Feelings, Summersdale Publishers

It’s OK to feel the way you feel!

Help your child tune in to their feelings and feel calmer while having lots of fun with the help of this engaging activity book. Angry Monsters uses the techniques employed by child psychotherapists, including mindfulness meditation and cognitive behavioural therapy (CBT), to overcome difficult feelings and encourage calm.

Let the Angry Monsters guide you and your child through a range of simple exercises, including:

  • Press the magical pause button whenever you need a moment of calm
  • Learn to let go of sad feelings with homemade bubbles
  • Find your way to calm in the monster maze, and so much more!

This book has been peer-reviewed by a child psychologist, and there are explainers throughout, just in case your child has questions about the activities.


What’s On

Pop-Up Bunny & Chick Petting Zoo, Hilton London Bankside

In partnership with Living Things, the design-led hotel will be hosting an adorable Pop-Up Bunny & Chick Petting Zoo on Sunday, 9th April.

Open from 9.00 am until 12.00 pm in the hotel’s lobby, the Petting Zoo is free to attend for those staying at the hotel, brunching at Hilton London Bankside’s neighbourhood eatery, OXBO Bankside or dining at its Distillery Bar, The Distillery Bankside. Visitors can get up close and personal with the animals and will even have the opportunity to take pictures with the furry friends either in the den or on the haystack!

And if the petting zoo wasn’t enough, families can also make the most of Hilton London Bankside bottomless Sunday dining experience, offering guests the ultimate Sunday dinner, featuring unlimited helpings of decadent starter and dessert plates, with a classic roast as the main event, plus kids under 12 eat for free.

Priced at just £38.00 per person (no alcohol) or £55.00 per person with two hours of bottomless bubbles, red or white wine, this new brunch experience is the ultimate Easter Sunday get-together to with friends and family.

On the My Baba Wishlist…

In The Spotlight:

Graco shakes up the world of strollers with Myavo™



Myavo is Graco’s game-changing compact stroller which offers the look of premium brands but at the high street price of just £130 – making it up to £300 cheaper than competitors.

It’s perfect for those who don’t want to blow the budget or compromise on style. And it’s packed full of features for comfort and convenience, including its incredible one-hand, one-second fold which makes Myavo ideal for use on the go. Plus, at just 5.8kg, Myavo is one of the lightest compact strollers available.

You can have it all with Myavo!

Read Next

Best Children’s Wedding Outfits 2023

How To Set An Easter Table Perfect For All The Family

In The Spotlight

Eaton Square Nursery Schools

At Eaton Square Nursery Schools, we offer a nurturing and stimulating environment for children aged 2 to 4 years old, with a rich and varied curriculum that encourages curiosity, creativity, and confidence. Our experienced and qualified staff are committed to supporting each child’s individual needs and interests. We have four nursery classrooms in two locations: Eccleston Square and Lupus Street. Eaton Square Nursery Schools children enjoy the benefit of priority admission to Eaton Square Prep School.



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