My Baba Measure / 16 July, 2025 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

The Tennis Pro, Smile Makers Collection

Zikat SC Flip Flops, Foam Life

New Soft Sole Collection, Bobux

Bobux, makers of the original soft sole shoe over 35 years ago, launches a new soft sole collection. The genius of a Bobux Soft Sole is in its simplicity, its softness and its familiarity. With no sharp edges, buckles or metal fittings, they’re like a second skin – and as adorable as the babies who wear them.

Bobux’s designers have a deep consideration for the sensory attributes of the lovable characters on their Soft Sole designs. From the position of their features, to the stitching and layering, to their texture, colour and geometry. Everything comes together to create a range that truly nurtures babies’ development.

Made from artisanal leather that moves like a second skin on a baby’s delicate feet. With that natural flexibility, their feet are free to bend and move like they would barefoot, and their legs are able to kick without any added weight on their feet.

Porcelain White Scented Candle, Sevin London

This beautifully hand-poured Porcelain White Candle from Sevin London is turning heads for all the right reasons. Minimalist in design, clean-burning, and delicately scented with white jasmine, amber, and nutmeg, it’s more than just a home fragrance—it’s a quiet luxury moment. The candle reflects founder Sevin’s personal journey: inspired by caring for her newborn and wanting products that were both gentle and stylish. The result? A modern, mindful collection crafted for serene, sensory living.

As a new artisan brand, Sevin London invites you to experience more than scent—it’s about emotion, design, and intention. Sevin (whose name fittingly means “rejoice”) built this brand from the heart. Whether you’re gifting it or lighting it for yourself, this small candle brings warmth, softness, and a story worth sharing.

Check out the other scents in the Sevin London range, they are all equally beautiful.

Heated LED Electric Gua Sha, Stylpro

Discover the next level of skincare with the STYLPRO Electric Gua Sha, designed to combine tradition with innovation. A device that blends heat, vibration, and LED light therapy to sculpt, rejuvenate, and refresh your skin. Red Light stimulates collagen and elastin, boosts circulation, and supports lymphatic drainage, helping reduce visible signs of ageing. Blue Light targets acne-causing bacteria, helping reduce redness and inflammation while balancing oil production. Pink Light offers a blend of benefits for radiant, rejuvenated skin.

The STYLPRO Electric Gua Sha is ideal for all skin types, compact, portable and rechargeable. It’s perfect for on-the-go use, helping you contour your face, lift your features, and reveal a smoother, more glowing complexion.

Mini LED Wand. Stylpro

Achieve clearer, smoother skin anytime with the portable STYLPRO Mini LED Wand. Featuring Blue(415nm), Red(633nm) and NIR (near infrared, 830nm) LED Light Therapy, adapting to your skincare routine with 3 modes – Morning, Day and Evening. Small yet powerful, the STYLPRO Mini LED Wand delivers targeted effective skincare wherever you go.

Compact, portable, and non-invasive, the STYLPRO Mini LED Wand provides effective, pain-free treatment in just 3 minutes per session. It fits seamlessly into your skincare routine.

The LED Wand helps to blur dark marks, cover redness and replace dullness with radiance. Some light wavelengths come with extra benefits too, Red light helps treat inflammatory processes that lead to hyperpigmentation. Red and Blue light can only penetrate to the dermis, not the hypodermis.

The Whisperer: Designed by Mums, for Mums

Smile Makers has teamed up with Mumsnet to launch The Whisperer — the first vibrator designed specifically for mothers, by mothers. Created in response to research showing that 75% of mums worry about reconnecting with their sexuality after birth, this soft, flexible vibrator is made to gently support postpartum bodies.

With a curved tip for external stimulation and a body-safe, scar-conscious design, The Whisperer helps mums rediscover pleasure in their own time. Available now for £34.95 via Smile Makers and global retailers, it’s a quiet but powerful step toward breaking taboos and reclaiming post-birth sexuality.

 

 

Amaati Orla Highchair, Pramworld

The Amaati Orla Hi-Lo Highchair is designed to grow with your child from birth to toddler (up to 15kg), combining comfort, safety, and practicality. It features a padded leatherette seat that lies completely flat, along with a secure 5-point harness—perfect for newborns.

With six height settings, three reclining backrest positions, and three footrest options, it adapts easily to suit every stage. Thoughtfully designed for everyday family life, the chair also folds away effortlessly for convenient storage. Stylish, smart, and supportive, it’s a versatile addition to any modern home.

Available now in multiple colourways.

The UK’s First Circular Fashion Tech Platform for Kids

The Designer Kids Club (DKC) is revolutionising the way families shop for children’s fashion.

As the UK’s first circular fashion tech platform for kids, DKC makes it easy to buy, rent and resell beautiful designer pieces all in one place. From outgrown Moncler jackets to barely worn Gucci dresses, every item is quality-checked, traceable and ready for its next adventure. Parents can dress their kids in style, save money and reduce waste without the hassle. A brand new app and website are launching in Summer 2025. Discover a new way to shop smarter, dress better and extend the life of luxury.

Eucerin Sun Kids Sensitive Protect Gel-Cream SPF50+

When it comes to sun protection for little ones, Eucerin Sun Kids Sensitive Protect Gel-Cream SPF50+ is getting rave reviews from real parents—98% say they’d recommend it. Specially formulated for delicate, sensitive skin (from just 3 months old), this lightweight gel-cream is fragrance-free, ultra water-resistant, and absorbs fast with zero stickiness or white cast—even on deeper skin tones.

What really sets it apart? Thoughtful touches like Anti-Stain After Wash technology (goodbye yellow collars!) and a formula that soothes dry, sensitive skin while offering broad-spectrum UVA/UVB + HEVIS protection. As one mum put it: “Superb for littler ones. Easy to apply and effective.” Whether your child has dry patches, deeper skin, or just hates greasy creams, this one’s a summer winner.

Bird & Blend Tea Co. Unveils World’s Cutest Hello Kitty Tea & Matcha Collection

If you love Hello Kitty’s world of friendship and fun you can now sip it too, and share a cup of Pink Apple Pie Tea and Pink Apple Pie Matcha with loved ones.  A magical treat for Hello Kitty fans across the country.  Launching as part of this exclusive collection are four products that bring Hello Kitty’s magic to tea time:

  • Hello Kitty Pink Apple Pie Tea & Tin – A caffeine free, sweet pink tea inspired by Hello Kitty’s beloved apple pie!  Packed full of comforting apple & cinnamon with cute candy sprinkles, this loose leaf tea comes in a collectable pink Hello Kitty tin.
  • Hello Kitty Pink Apple Pie Matcha – A pink matcha in a 30g limited edition pouch featuring Hello Kitty!  The cutest matcha around; sweet, comforting and pink.
  • Rainbow Perfect Spoon – Part spoon, part unicorn, this limited edition spoon is a whole mood, perfect for every scoop of Hello Kitty tea and matcha.
  • Hello Kitty Mug – Hello Kitty tea should be sipped in the cutest mug around, this one is embossed with Hello Kitty’s face.

Toy of the Week

 

Warmies® Mini Avocado

Warmies® are fully heatable soft toys that can be heated in a microwave to provide hours of soothing warmth and comfort. These luxuriously pocket-sized 7” soft plush designs are gently scented with relaxing lavender and can be reheated time and time again.

Perfect for on-the-go comfort. Warmies® are weighted, warming, scented and super cuddly, making them an ideal gift for all ages!

Book of The Week

Pencil’s Best Story Ever, Carly Gledhill

A hilarious, interactive story-within-a-story with twists, turns, and unexpected surprises, perfect for fans of The Day the Crayons Quit.

Oh, hello! I’m Pencil and I’ve written a very special story just for YOU. It’s got all my friends in it and it’s definitely my best story EVER. Do you want to hear it? Great! Then, what are you waiting for?

Pencil has written THE BEST STORY EVER and he can’t wait to share it. But when Pencil’s characters refuse to stick to the story, chaos unfolds. Can Pencil pull his story back on track so that everyone can play a part and everyone can enjoy it?

Hilarious read-aloud: Kids and grown-ups alike will giggle at Pencil’s story-within-a-story that gets more and more delightfully chaotic as it unfolds. A perfect book to read aloud again and again.

What’s On

JJ makes his West End stage debut!

CoComelon: Sing-A-Long LIVE is now on stage at St. Martin’s Theatre, bringing the magic of CoComelon to life in a joyful summer production.

Don’t miss this fun-filled, interactive musical adventure with Ms. Appleberry, JJ, Cody, Nina, and Cece as they lead families through the colourful world of the Melon Patch. Featuring favourite songs like “Wheels on the Bus” and “If You’re Happy and You Know It”, this delightful show is a lively celebration of childhood and the wonder of a first theatre experience.

Specially designed for young audiences, it’s already winning rave reviews from little ones and their grown-ups alike.

Tickets start at just £12

St. Martin’s Theatre, London WC2

Now playing until 7 September

Book at CoCo Melon on Tour.

IN THE SPOTLIGHT…

Celebrate Sports Day With 20% Off Zoggs Pool Toys!

Get ready for giggles, games, and goggles! Zoggs is calling all young swimmers to dive into a summer of sporty fun with their brand-new range of pool toys designed to build water confidence.

Discover four splash-tastic pool challenges on the link below guaranteed to keep your kids active and loving every minute in the water.

Use MYBABA20 for 20% off Zoggs new pool toys and learn to swim.

(Please note MYBABA20 is for 20% off Valid on all Learn to Swim until 9am 12/09/2025. Cannot be used in conjunction with any other code)

Read Next

NEW Water Confidence Toys: Make A Splash With Zoggs Sports Day This Summer

Measles Cases Are Rising, Do You Know Your Child’s MMR Vaccine Status? 

In The Spotlight

Discover The Charming New Series Of Miffy And Friends

Looking for a gentle show for your toddler? Dick Bruna’s much-loved bunny stars in Miffy and Friends on Sky Kids, a sweet, charming series made for tiny viewers.  Each short episode follows Miffy, her little brother and pals through everyday adventures, from garden camping trips to rainy beach days, softly exploring colours, numbers, nature and friendship. Calm and perfectly paced for ages 2+, it’s the ideal wind-down watch. Stream now on Sky Kids and NOW.

Photo credit: © Mercis BV

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