The Measure: What’s Hot For Parents & Kids

Dream, Loop

Loop Dream is ideal for those looking to catch up on a good night’s sleep, whether it’s been a long weekend or you’re an REM sleep enthusiast, these are a game-changer. Made with oval foam-silicone tips that follow the natural shape of your ear for a cosy fit, they reduce noise by 27dB to allow for a truly restful sleep. A 2024 SleepTech award recipient, say goodbye to restless sleep forever.

Graco Turn2Me DLX i-Size R129 Earns 4-Star ADAC Rating in Latest Child Car Seat Test

Graco is proud to announce that its Turn2Me DLX i-Size R129 car seat has received a ‘good’ (2.4) rating and 4-star score from Stiftung Warentest and ADAC, placing it among the top performers in the ‘Baby + Toddler’ category. Designed for children from birth to 4 years (40–105cm), it offers outstanding safety, comfort, and ease of use at an affordable £190.

The 2-in-1 360° rotating seat meets the latest i-Size R129 standards and features TrueShield™ Side-Impact Protection, a forward-facing safety check, and anti-rebound bar. One-click ISOFIX and ergonomic rotation activators make installation and use simple.

With 10 recline positions, a plush newborn insert, breathable design, and machine-washable covers, it’s built for lasting comfort and convenience.

Graco UK’s Luisa Rollins-Svensson calls this recognition a strong endorsement of the brand’s commitment to affordable, high-quality child safety products.

Wicked: The Soundtrack, Yoto

Yoto, the acclaimed audio platform for children, has unveiled its latest addition: Wicked: The Soundtrack. Released as a Yoto card in collaboration with Universal Pictures, Republic Records, and Verve Records, the album features original vocal performances from the film’s cast, bringing the beloved songs of the global cinematic sensation to young audiences in a format crafted specifically for kids.

Inspired by the generation-defining Broadway hit, Universal Pictures’ Wicked tells the untold story of Oz’s witches, Elphaba and Glinda, whose unexpected but powerful friendship begins at Shiz University. The soundtrack showcases stunning performances by Academy Award nominees Cynthia Erivo and Ariana Grande, who reimagine the timeless songs of Grammy and Oscar-winning composer and lyricist Stephen Schwartz. With unforgettable anthems like “Defying Gravity” and fan favourites such as “Popular,” the 12-track album celebrates themes of friendship, bravery, and self-discovery.

Build-A-Bear Workshop Stuffing Station, Casdon

There’s only one thing that can match the joy of the Build-A-Bear Workshop stuffing station, and that’s experiencing the excitement at home.

This play set comes with a mini light-up stuffing station, filling, and a duo of teddies, hearts, clothes, and birth certificates. Your little one can invite their best friend over to bring their furry friends to life together.

The Doughnut Club, Kristina Rahim

Everyone’s welcome at The Doughnut Club, the wonderfully accessible and sunshine-filled debut novel from fresh new voice, Kristina Rahim, for readers aged 9 and up. Perfect for fans of Benjamin Dean, The Doughnut Club tells the story of Quinn’s summer holiday discovery that she has sixteen donor-siblings. She’s delighted, until she realises one of them might be her very worst enemy…

According to the HFEA (Human Fertilisation and Embryology Authority) by 2030 there will be, on average, one donor conceived child at every primary school. Inspired by her own personal experience, author Kristina Rahim has written the perfect summer story for and about these children, woven with themes of acceptance and finding yourself that every child will relate to.

Sprinkled with humour and warmth, this uplifting book will encourage every reader to be true to themselves. It’s a delicious celebration of creativity, family and friends, belonging and – of course – doughnuts!

Infinity Pencil Hunt, Maped

To celebrate creativity, imagination and screen-free fun this summer, Maped have launched its UK-wide golden ticket giveaway (excluding Ireland) to run throughout the summer holidays starting on Monday 7th July and ending on Sunday 7th September.

Seekers will be hoping to find 1 of the 100 golden tickets in stores nationwide and if a golden ticket is found, there is chance of winning incredible prizes such as a family holiday to Butlins, Dining out vouchers, as well scooters, puppets… the list goes on!

These 100 golden tickets will be hidden in 100x Infinity Pencils packets, which will be placed on shelves in retailers across the UK – in retailers like Sainsbury’s, Waitrose, Ryman, The Range and local independents.

Yoto Mini: The Ultimate Summer Travel Companion for Kids

As the summer holidays begin, the Yoto Mini is the perfect screen-free companion for keeping little ones entertained on the go. Compact, durable, and with up to 14 hours of battery life, it’s ideal for road trips, flights or lazy beach days. With over 1,200 cards featuring favourites like Peppa Pig, Roald Dahl, Disney, and Harry Potter™, there’s something for every curious mind

Designed with Montessori principles, it empowers kids to explore stories, music and learning independently. Parents can also manage settings via the Yoto App. Packed with creativity and calm, it’s the ultimate travel essential for young imaginations.