My Baba Measure / 20 April, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

NEW Curated ‘Selections’ Service, SuperLooper

Multi-award-winning pre-loved baby clothing rental library SuperLooper introduces their new curated ‘Selections’ service to make it easy-peasy for eco-conscious parents to dress their babies sustainably. SuperLooper puts together a personally-styled pick of lovely, gently worn garments which parents can keep for as long as they need before returning to the loop.

The Selections are based on customers’ individual preferences and feedback collected via fun, user-friendly questionnaires. Gone are the days when sourcing pre-loved clothes meant hours trawling charity shops or scrolling online.

‘Selections’ is launched along with ‘The Joy Of Looping‘ video on Earth Day, 22nd April.

Simply by Start-Rite

Start-Rite Shoes launches “Simply by Start-Rite,” a carefully crafted collection of school shoes that delivers footwear expertise at great value for money.

The Simply by Start-Rite limited collection features timeless styles from the Start-Rite archive. These tried and tested designs deliver dependable, comfortable shoes. Priced at under £40, the collection gives more families choice and peace of mind when purchasing this uniform essential.

With a choice of rip tape or lace-up fastenings providing a secure and adjustable fit, the classic Mary-Jane, T-Bars and contemporary styles feature Start-Rite intelligence throughout. Supple leather and padded linings guarantee comfort, while dyed-through leather and flexible, lightweight rubber soles offer durability, excellent grip and freedom of movement for natural development.

Subscription Box, Grow With Me

Grow With Me offers a beautifully curated toy box subscription for 0-24-month-olds.

Their research-based play box has been designed to improve fine motor skills, imagination, independence, creativity and more, all whilst having tons of fun! The boxes cost £60 for three months, which works out at just £20 per month.

Each box contains 6-9 high-quality sensory & wooden toys from leading brands such as Hape, Lamaze and Bigjigs.

It also contains two books to read to your child, tailored to their development stage.

SlideTech™ Technology, Maxi-Cosi

A world’s-first innovation in baby and child transportation solutions, Maxi Cosi has revealed the revolutionary new SlideTech™ technology.

Setting an ergonomic precedent, the car seat can both rotate and slide towards the parent when getting their child in and out of the vehicle. Marking a new standard in car seat innovation, the 360 Pro Family will be available from all good retailers across the UK and Ireland from 24th April 2023.

SlideTechTM is only part of the revolutionary new system from Maxi-Cosi, which includes the FamilyFix 360 Pro Sliding Base: the perfect companion for the Pebble 360 Pro and Pearl 360 Pro car seats. The FamilyFix 360 Pro-slide-out base also features FlexiSpin, a clever 360° rotative system that enables Pebble 360 Pro and Pearl 360 Pro to be easily rotated with only one hand in any reclined position.

Toy Of The Week

Potty Time Elmo

Help little ones understand what happens when it’s time to go, with the Sesame Street Potty Time Elmo. This adorable 30cm interactive plushie kids’ toy lets little ones help Elmo learn healthy habits. Elmo makes potty training fun with cute giggles and phrases like, “Elmo’s ready for the potty,” “Hurry, please,” “Don’t forget to flush,” and “Now Elmo can wash his hands!”

Press his hand or foot to begin the interactive play. Kids can give Elmo his sippy cup when he asks for a drink and then help him get to the potty. If Elmo doesn’t make it on time, he kindly reminds kids that accidents happen. When Elmo has potty success, he entertains kids with a happy potty song. Realistic sipping, tinkling, and flushing effects sound just like the real thing.

This snuggly and huggable plush is stuffed with 100% recycled fill and comes dressed in a yellow graphic T-shirt and removable training pants. Accessories include a sippy cup that activates drinking sound effects when held in Elmo’s mouth, a training potty that triggers interactive phrases, and a sticker sheet. Sesame Street Potty Time Elmo makes a great gift for toddlers ages 18 months and up.

Latest Books

The Bear Behind, Sam Copeland

An exciting new laugh-out-loud picture book from Sam Copeland, the bestselling author of Charlie Changes into a Chicken, and Pippa Curnick, creator of the award-winning Indigo Wilde series.

Meet Ivor, a little boy in a big world, who absolutely, categorically, definitely does NOT like any attention. So it’s more than a minor catastrophe for Ivor to discover on his first day of school that he has a great big…


And as the bumbling bear begins to cause chaos and calamity, Ivor’s hope for a normal first day at school quickly fades…

The King’s Hats, Sheila May Bird

King Charles III is now King of the United Kingdom and the Commonwealth, and he is finding his new crown just a little heavy to manage. But his good friend Tom the gardener is on hand to show him that kings must wear all sorts of hats and that he must be brave and allow himself to be the king he was born to be.

Sheila May Bird’s joyful rhyming text will delight little ones as they explore all the roles their king might have to take during his reign and gently explores themes of being brave and finding courage.

Accompanied by Mark Beech’s glorious and hilariously warm illustrations with a caricature style that brings the stars of the story to life.

Amazing Facts King Charles III, Hannah Wilson

Celebrate the coronation of King Charles III with this fascinating book of facts about Charles, his mother, Queen Elizabeth, the Royal Family, his childhood, hobbies, home and his new royal role – perfect for 8+ and fully illustrated throughout!

Did you know? Charles is passionate about the environment. He was the first royal to go to school. Charles once played the cello on TV. He has a tropical tree frog named after him.

Find over 100 extraordinary facts in this fun-packed book, the perfect gift for kids aged 8+.

On the My Baba Wishlist…

Leopard Suede Neon Pink Trainers, Air and Grace London

In The Spotlight: REVEALED: iCandy Core’s Secret Weapon

iCandy’s best-kept secret is out. The iCandy Core’s multi-mode wheelbase makes this ground-breaking pushchair a must-have for new or expectant parents. The super-stylish Core is now available as a stroller-only option, designed to tackle every journey and adaptable for every age and stage.

While you’ll love the exquisite design, striking styling and luxuriously knitted jersey fabrics, the stroller’s USP is the multi-mode wheelbase, creating the perfect multi-terrain stroller, that’s suitable from birth.

Read Next

How To Keep Your Kids Safe Online + Advice On Choosing Safer Tech

FitFlop Launch NEW Kids Collection Just In Time For Summer 

In The Spotlight

Baba West's Bifikalm Multibiotic Relief Drops

Baba West’s Bifikalm Multibiotic Relief Drops for infants aged 0-12 months is a friendly bacteria supplement specifically designed to balance an infant’s gut microbiome and provide relief from digestive discomforts such as colic, constipation, and diarrhoea.

Free from gluten, soy, and dairy, these drops contain no artificial colours, flavours, or preservatives, making them a safe and effective option for babies with sensitive tummies.



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