My Baba Measure / 18 February, 2026 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Beautifully Bundled Gift Boxes, BIBS

BIBS is launching beautifully bundled gift boxes designed for baby showers, surprise announcements, and everyday little wins. Introducing the new Baby Sprinkle, Baby on the Way, and Soothe & Go sets, ready to gift and guaranteed to spark happy tears.

There’s no bigger news than “we’re expecting,” so why not make it unforgettable? The Baby on the Way Box is a clever pregnancy reveal kit, complete with a dedicated slot for your sonogram and an iconic BIBS Colour Pacifier to complete the surprise. Simply hand it over and watch loved ones’ reactions unfold.

Alongside this reveal kit, BIBS presents two additional curated sets inspired by modern parents who are redefining milestone moments, celebrating everything from baby sprinkles to monthly milestones. Blending Scandinavian design with practical essentials, these thoughtful gift boxes offer stylish, functional options for parents, parents-to-be, and little ones, perfect for every celebration, big or small.

W7 Cosmetics Summer Must-Haves

Affordable, glow-boosting beauty that actually delivers? Yes please. W7 Cosmetics has launched a fresh edit of summer and holiday essentials designed to hydrate, brighten and refresh without stretching your budget. Perfect for busy mornings, beach bags and everyday pick-me-ups.

Standout heroes include the Skin Quench Brightening Eye Cream for tired eyes, Jump Up! Full Volume Mascara for instant lash lift, and the ultra-hydrating Sweet Dreams Overnight Lip Mask. We also love the soothing Cool Jelly Primer Stick, fruity Cherry Exfoliating Face Scrub, glow-giving Blush Twist Duo, and the handbag-friendly Skin Quench Body Mists in five feel-good scents.

Square Roots at Eaton Square, Join Their Stay and Play Community

Discover Square Roots, Eaton Square Prep School’s much?loved Stay and Play programme for children aged 1–3 and their parents or carers. Held in our bright, welcoming Early Years spaces, these weekly sessions are filled with sensory exploration, creative play, early learning activities, and plenty of joyful moments, offering little ones the perfect start to their learning journey.

Square Roots is also a wonderful way for families to get to know our nurturing nursery and prep school community in the heart of Belgravia. Alongside our specialist Early Years curriculum. Children are encouraged to be curious, confident, and happy learners from the very beginning.

They warmly invite prospective families to attend Square Roots to experience our caring, inspiring environment firsthand.

Find out more and book your session.

Hellvi Pro Large Diaper Bag Set – Walnut, Kapten & Son

Sleek, practical, and unapologetically stylish, the Kapten & Son Hellvi Pro Large Diaper Bag Set in Walnut proves that parenting gear can look as good as it performs.

Designed for modern parents on the move, this spacious set balances smart organisation with a clean, minimalist aesthetic. The rich walnut tone adds a refined edge, making it feel more like a premium everyday bag than a traditional diaper essential. Inside, thoughtfully placed compartments keep diapers, bottles, wipes, and personal items neatly in reach, while the generous capacity handles everything from quick errands to full-day outings. Durable, easy-to-clean materials mean it’s ready for real-life spills, scuffs, and all without sacrificing style.

Comfortable to carry and versatile enough to transition from stroller to shoulder, the Hellvi Pro adapts seamlessly to busy routines. For parents who want function without compromising fashion, this diaper bag set is a polished, dependable companion from newborn days and beyond.

 

The Clubhouse Collection, Chelsea Peers

Chelsea Peers launches The Clubhouse, where the pace eases, the mood lifts, and structure gives way to effortless spontaneity. Featuring sleep, lounge and swimwear, The Clubhouse is where comfort meets courtside charm, poolside ease, and nighttime relaxation – equally suited to stretching out, stirring things up, or settling in for a well-dressed night in. With the collection spanning women’s, men’s and children’s, there’s something for everyone as we move into spring.

Available to shop online at chelseapeers.com

Hands Free Hospital Grade Pumping from Medela

At the forefront of innovation and supporting women worldwide for over 60 years, Medela is thrilled to launch another game-changing product for breastfeeding mums, offering excellence and ease when they need it most. The trusted Symphony breast pump, which is used in 75% of UK hospitals, is now available to rent with hands-free collection cups, enabling mums to benefit from the power and dependability of the Symphony pump, but now, totally hands-free.

The number 1 choice for hospitals and midwives, the Symphony’s hospital performance can be rented to use in mum’s home environment – now with the added benefit of being hands-free for enhanced comfort and discretion.

Medela | Symphony Hands Free Rental | from £59 a month

 

 

Hello Kitty & Friends Denim Launch from MINISO

For the Hello Kitty & Friends enthusiasts, step into a world of cuteness that’s full of charm. Introducing the latest launch from MINISO, Hello Kitty with a denim twist; whimsical and fun, carry the character with you wherever you go with bags, stationery sets, beauty essentials, lunchboxes and more. Add a touch of play and style to your everyday life with these cute hair clips.

 

 Warmies x Teletubbies

Warmies has teamed up with the Teletubbies to launch a cosy plush collection designed for comfort, calm and everyday family life. The range transforms Tinky Winky, Dipsy, Laa-Laa, Po and Noo-Noo into softly weighted, lavender-scented plush toys that can be microwaved for warmth or chilled for cooling comfort.  They are also gently weighted for soothing comfort.

Perfect for the entire family, the collection combines familiar childhood characters with Warmies’ trusted wellness design, making it an easy win for parents and gift buyers alike.

The full collection is now available at warmies.co.uk for £29.99.

Latest Books

Celeste Express: The Purrfect Crime, Alexander Slater

The second brilliant story in this highly illustrated, out-of-this world adventure series, perfect for fans of Super Mario Bros, Peanut Jones and Amelia Fang!

Princess Celeste Starwing reckons she’s just about got the hang of this running the intergalactic post office gig. People are getting their post on time, she and Podge have a very helpful new recruit, Oswald the goblin, and the stardust bunnies are as cute as ever.

So it’s a bit of a surprise to have a new spanner thrown in the works, in the form of a daring cosmic cat burglar, who not only pinches a whole load of post, but frames Celeste and her team for the crime in the process. Now they’ll have to work out who the thief is – and quick, before they’re thrown into intergalactic prison . . .

Packed full of amazing illustrations and lots of adventure, humour and heart, Celeste is the ideal story for reluctant readers.

Death by Chocolate, Anna Brooke

Packed full of humour and chocolate, this mystery is the perfect gift for middle-grade readers this Easter!
Coco’s parents have poured everything into a struggling French hotel. But the hotel is haunted by a bitter old ghost, Monsieur Framboise, a chocolatier who met a sticky end.

He agrees to share his legendary skills with Coco and her new friend Louis in exchange for their help in uncovering the truth behind his murder.

Can Coco and Louis save the family hotel and solve the mystery by Easter?

The Great Chocoplot meets Chocolat, with a dash of Murder Most Unladylike. Humour, mystery and chocolate – just in time for Easter! An older middle-grade debut from the hilarious author Anna Brooke.

The Day My Brother Got Famous, Jen Carney

BUCKLE UP, READER! THIS BOOK IS PACKED WITH OUT-OF-THIS-WORLD COMIC STRIPS AND CARTOONS!

First Ferris Foster’s dog got famous, and then his school did! He’s ready for normal life again, that is, until his new foster brother Arthur arrives:

The boys couldn’t be more different: Arthur is OBSESSED with space, whereas Ferris has more down-to-earth hobbies, like rating crisps out of 10.
Arthur’s going to spend half-term at camp, giving Ferris the time (and space) to draw the best cartoon ever and win a grand cash prize that could change everything.
On top of all that, Ferris and his mums are preparing for a nerve-wracking interview which will decide if they’ll finally become his foster-sister Keely’s forever family.

But when the Fosters drop Arthur off at Camp Space-Tacular, he has a SUPERNOVA of a meltdown and doesn’t want Ferris to leave! Can Ferris help Arthur, draw his competition-winning comic, and convince Keely’s social worker he’s the perfect big brother, or are his plans just too astronomical?!

What’s On

 

FREE Tickets to The Independent Schools Show, RHS Lindley Hall, London

The Spring Independent Schools Show takes place on Saturday 28 February, from 10am – 4pm at RHS Lindley Hall, London. This free, family-friendly event brings together over 60 leading independent day and boarding schools from across London and the UK, offering parents the chance to meet Heads and admissions teams face-to-face. With two dedicated talk stages, the Sunday Times Think Academy and the Good Schools Guide Forum, families can gain expert insight into choosing the right school at every stage. Held on a Saturday, it’s easy to bring your children along.

Get Free Tickets

The Independent Schools Show takes place on Saturday, 28 February from 10am at RHS Lindley Hall, Westminster. Advance tickets are free and can be booked at schoolsshow.com.

Read Next

Safe Dummy Use: What Every Parent Needs To Know

Calling All Expectant Parents! Ickle Bubba & Maxi Cosi Launch New Travel System Bundles

In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

Latest posts

Christmas Gifting / 15 November, 2026

Ultimate Teen Boy Gift Guide: The Cool, The Techy & The Unexpected

Christmas Gifting / 14 November, 2026

Shop The Best Christmas Gifts For Babies And Toddlers

Christmas Gifting / 13 November, 2026

15 Luxury Christmas Hampers

Baby / 13 November, 2026

The Best Baby Gear To Gift This Christmas

Christmas / 12 November, 2026

Deck the Halls: 30 Homeware Gifts For Christmas