My Baba Measure / 11 March, 2026 / Christina Walter
My Mum is the Best! Nic McPikle & Tommy Doyle
Plump and Prime, Cosmetics à la Carte
T-shirt & Short Pyjama Set, Stripe & Stare
Dusk Short Dressing Gown, Pour Moi
Ergobaby’s brand-new Carry Cot for the Metro 3 and Metro 3 Deluxe. This dedicated newborn accessory transforms your compact stroller into a sleek, lie-flat pram from day one, giving babies an ergonomically supportive, fully flat sleeping surface and parents the reassurance of a parent-facing ride. The spacious cot creates a cosy, protective nest with a supportive mattress, extended canopy and integrated apron to shield little ones from sun, wind and light rain. Thoughtful touches like a ventilated panel help regulate temperature, while a convenient carry handle makes transitions from home to pavement effortless. Designed to click directly onto the Metro 3 / Metro 3 Deluxe frame and lift off just as easily, it lets families start their stroller journey earlier, then switch to the regular seat when baby is ready—without investing in a whole new travel system.
Use code MYBABA15 for 15% on everything on the website!
Ditch the daffodils. Hand-painted florals, delicate butterflies, cherries, and dragonflies come together in soft petal pastels, ready to mix, match, and elevate every drawer.
A fresh take on florals (no vase required). Meet our Ethereal Wildflower collection.
Made from naturally soft, smooth-to-the-touch TENCEL™ Modal fibres, we love Stripe & Stare’s Ethereal Wildflower collection. It’s the kind of Mother’s Day gift that will land perfectly. No vase required!
If you’re looking for a Mother’s Day gift with real meaning behind it, Blue Bear & Co has created something truly special. Founded by therapist and mum Nici Robinson in memory of her son Charlie, these beautiful keepsake bears were designed to hold the things that matter most: a loved one’s voice, a heartbeat and even a familiar scent.
The brand’s hero product, Brown Bear, is a luxury 40cm teddy that goes far beyond the average cuddly toy. Hidden inside is a small recording device so you can capture a comforting message, alongside a gentle heartbeat and a removable plush heart that can be infused with perfume or essential oils. There’s also a discreet pouch where you can keep tiny mementos.
It’s a thoughtful idea for children who struggle with separation anxiety, for parents who travel frequently, or simply as a meaningful keepsake to mark a special moment in family life. Beautifully packaged and designed to be treasured for years, these bears are more than just toys – they’re little bundles of comfort and connection.
The new Little Farm print collection from Avery Row brings a gentle countryside charm to everyday baby essentials for SS26. Inspired by the warmth and simplicity of British country life, the collection celebrates the peaceful rhythms of smallholding living, with a sweet farm-inspired print that feels both timeless and comforting.
The Little Farm design appears across many of Avery Row’s bestselling pieces, including nappy caddies, swaddles, changing mats and play mats, making it easy for parents to create a coordinated and practical nursery set-up. The collection also introduces stylish new denim changing bags and pram organisers, designed to combine functionality with a relaxed, modern look.
Crafted from organic cotton with recycled polyester fillings, the range reflects Avery Row’s commitment to thoughtful, planet-conscious design. Blending sustainability with beautiful detailing, the Little Farm collection offers a charming and practical choice for parents, while also making a lovely gift for new arrivals.
In 2026, Swedish childrenswear brand PO.P (Polarn O. Pyret) celebrates turning 50 – a monumental milestone of dressing children in durable, weatherproof and functional clothing that’s made to last, for 50 years.
As part of its anniversary celebrations, the brand is launching the PO.P 50 COLLECTION, a limited-edition range honouring the iconic garments that first made PO.P a household name. The collection celebrates the brand’s heritage while showcasing its evolution over the past five decades.
New pieces will be released throughout 2026, starting in March with a celebratory drop inspired by the signature blue, red, and white palette, reimagined with a modern twist. The launch includes standout blue-and-white striped sets, babygrows, and sleepsuits, along with coordinating T-shirts and babygrows featuring the original 1976 ‘Polarn & Pyret’ logotype.
Launching this Friday to coincide with World Sleep Day, tonies® is introducing a soothing new addition to its bedtime line-up: the Sleepy Crocodile Night Light Tonie (£29.99). The launch comes as new research reveals a major shift in modern bedtime routines, with four in five (80%) UK parents now using listening (such as stories, music or audio content) to help their child calm down before sleep.
Designed to help little ones wind down, the friendly crocodile pairs gentle light with calming audio to create a peaceful bedtime environment. It features a 75-minute instrumental soundtrack inspired by slow river rhythms, alongside four dimmable light settings that can be adjusted to suit different bedtime moods.
The new character joins the popular Sleepy Friends Tonies collection, which includes relaxing stories, lullabies, classical music and ocean-inspired white noise to support calmer evenings. The range has become a favourite with families globally, with 90% of tonies customers reporting improved bedtime routines and an average rating of 4.8 out of 5.
UK-based seating specialist Boulies, a leader in high-performance ergonomic seating, has launched the upgraded EP200 2026 Ergonomic Office Chair, an evolution of its popular EP200 series designed to deliver greater comfort, durability and flexibility for modern offices and home workspaces. The new model features an upgraded ultra-breathable and durable mesh, a re-engineered cold-cured foam seat offering three times the support, an expanded seat width and fully adjustable ergonomic functions. It is also available in a range of new nature-inspired colour options, combining enhanced performance with a fresh, contemporary look.
New research commissioned by ergoPouch reveals a serious gap in postnatal care: insufficient support for parental sleep deprivation. Surveying 1,194 UK parents, the study found exhaustion often extends beyond the newborn stage, with 72% reporting negative impacts on mental health and 45% experiencing postnatal anxiety or depression linked to sleep loss. Sleep deprivation also affects daily functioning, memory, decision-making, and even safety, with 22% feeling unsafe while driving. Despite this, only 2% had sought professional sleep support, leaving most parents to rely on informal advice or overstretched health services.
In response, ergoPouch has launched the Thrive Not Survive campaign to raise awareness, advocate for better postnatal sleep support, and provide practical help. A £10,000 Thrive Fund will offer accessible sleep guidance to around 200 families, aiming to prevent burnout and improve wellbeing. The campaign urges recognition of sleep deprivation as a serious, long-term postnatal issue.
The wait is over. Meet the new 48 Piece Pastel Portal Pack from CONNETIX, the brand’s award-winning open-frame portal design, now reimagined in its signature pastel colours.
Already named a Hero Toy Winner in the STEM Education category at London Toy Fair, this innovative set is designed to expand open-ended play and STEAM learning in exciting new ways.
The Portal tiles invite children to build in more ways than ever before, adding layers, creating gateways and bringing intricate design details to life. Featuring three neatly nesting square sizes (including two open-frame Portal tiles) in eight stunning pastel tones, the set expands what’s possible with magnetic play.
Mini squares powered by Smart-Spin™ technology allow magnets to rotate up to 360 degrees, helping offset tiles and enabling children to connect, overlap and build in multiple directions with greater freedom. Super-strong magnets ensure sturdy, ambitious builds that go beyond traditional magnetic tile designs.
Keep in touch with family and friends using the awesome Creator Video walkie-talkies. Say hi, share silly moments, and have tons of fun with 20 hilarious video filters and 5 fun voice-changing effects.
Use the video mode for up-close face-to-face chats, or switch to speaker mode when you’re just a bit further apart. The fun never stops! And no internet connection necessary.
Titan of children’s literature, Ka#e Kirby returns with THE SERIOUSLY EPIC HOLIDAY OF LOTTIE BROOKS, the next book in her phenomenal, million-copy bestselling series.
Lottie Brooks thinks she’s finally exhausted every possible way to embarrass herself. From her brother broadcasting her bra size to the world to getting her head stuck in a coffin during an escape room, she’s “completed” the cringe-list. Or so she thinks.
When an invitation arrives to join her friend Amber’s family on a ski holiday, Lottie is thrust into a world of inevitable downhill disasters. Join Lottie on her next (mis)adventure full of life lessons, funny LOLs, and cringe-inducing moments…this time on skis!
By gently addressing issues that all tween girls face, including puberty, friendship dynamics and first crushes, in a light, accessible way, Lottie Brooks is a safe space for girls to laugh at the awkwardness of growing up!
NON-STOP LAUGHS. NON-STOP FAILS. NON-STOP LOTTIE!
The Seriously Epic Holiday of Lottie Brooks by Katie Kirby is published by Puffin in hardback 9th April.
Parcel is getting ready to travel to somewhere far, far away! Can you guess where he’s going? Would you like to come along too? You would? Let’s GO!
Follow Parcel as he gets passed all around the world, finding joy in the most unexpected places and celebrating all the fun you can have with a cardboard box. Bursting with energy, imagination and delightfully whacky detours, this hilarious picture book takes readers on a rollicking, first-class adventure by sea, sky and snail mail. Children will love joining Parcel on this interactive journey to discover where he really belongs, ending with a fold-out reveal that’s sure to surprise.
Meet Jacominus, a tiny baby rabbit who loves playing with his equally adorable friends in this gentle story about friendship and learning to be yourself.
Jacominus is beautiful, he is kind and gentle, clever and funny. But can you be too beautiful? Or too kind and gentle? The answer is: never!
This gentle board book for young children is a joyful exploration of children’s personalities. With tender illustrations that are both stunning and adorable, journey with Jacomimus as he learns who he is, and discovers the fun he can have with his friends by being himself.
Looking for a gentle show for your toddler? Dick Bruna’s much-loved bunny stars in Miffy and Friends on Sky Kids, a sweet, charming series made for tiny viewers. Each short episode follows Miffy, her little brother and pals through everyday adventures, from garden camping trips to rainy beach days, softly exploring colours, numbers, nature and friendship. Calm and perfectly paced for ages 2+, it’s the ideal wind-down watch. Stream now on Sky Kids and NOW.
Photo credit: © Mercis BV
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