My Baba Measure / 10 May, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

NickWatch: The NEW Connected Smartwatch for Kids

Nickelodeon has teamed up with Watchinu to create NickWatch, the brand-new smartwatch for kids. Offering a wealth of entertainment based on Nickelodeon’s iconic and award-winning characters, NickWatch features a variety of games, dances, crafts, music, safe connectivity, communication and customisation, making this a must-have accessory for kids.

The connected smartwatch features characters from a range of beloved Nickelodeon series, including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and more. NickWatch also allows parents to monitor their child’s use of the watch and, most importantly, keep track of their child’s location via the ‘NickWatch Caretaker App.’

Parental controls

NickWatch includes eight key features to provide an imaginative and explorative environment for children (and their parents), helping to spark intuitive play.  NickWatch comes with two straps (one simple strap and one Snazzy strap featuring famous Nickelodeon characters) and the Connect-O-Cable (USB charger) in the box.

From May, new games will be released every couple of months, along with new stickers and watch face designs, new sound effects, musical instruments and voice filters.


NEW Towel Collection, Roarsome

Award-winning British children’s wear brand Roarsome are excited to launch a new beach towel range.

Totally waterproof on the outside, so they don’t get damp or get sandy with super soft, extra cosy cotton towelling on the inside. Roarsome’s new towel collection have animal-themed features on the hoods and poppers on the sides to keep out the sea breeze. They also feature snug double hand pockets for getting warm after a swim, and when not being worn, they can be laid flat on the sand for little afternoon naps!

Whether it’s a trip to the beach, swimming pool or just a bath at home, these towels will make every adventure more Roooooarsome!

Feather Down Farm

Want a summer holiday that allows everyone in the family to completely switch off, reset and reconnect? A total digital detox for the whole family?

Then, Feather Down is the perfect answer.

With 29 farms around the UK (Somerset; Cornwall; Devon; Lancashire; Norfolk; Cumbria etc.), Feather Down offers an escape to the simple things in life – no screens, no deadlines, and no stress.

The fabulous canvas hideaways have three bedrooms (including a cosy cupboard bed which the children will just love!), a fully equipped kitchen, wood burning stove, toilet and en suite shower. You’ll have everything you need to be more than comfortable but with all the magic of sleeping under canvas. Imagine the relaxing, crackling sounds of a fire, and the soothing, quiet chattering of the birds. Think roasted marshmallows, muddy kids in even muddier wellies, the starriest night skies, but most brilliantly of all, proper TIME TOGETHER.

Many farms offer additional activities; pony grooming; fishing; farm tours; hot tubs and more. Wherever you are in the UK, you’ll find a Feather Down farm just a 2 / 3-hour drive from home. Or, if you fancy a farm holiday a little further afield, you’ll find Feather Down farms in countries across Europe too.

Check out Feather Down for a full list of locations and availability.


Prodigy is committed to creating healthier choices for ourselves and our planet every day. The Battersea-based brand reinvents the much-loved classics to be better all-around, creating indulgent and tasty sweet treats with no compromises. All Prodigy products are wrapped in compostable, biodegradable and plastic-free packaging.

Prodigy makes the perfect on-the-go snack for a busy parent or a cleaner alternative to an after-school chocolate bar snack.

B-Corp-certified Prodigy was created by chocolate lovers, for chocolate lovers. They’re committed to making flavour-first sweet treats, with no compromises. Prodigy’s high-fibre treats have prebiotic benefits promoting good gut health and are packed with antioxidants from raw cacao butter and cacao nibs. They are also vegan-approved and free from dairy, gluten and refined sugar.

VW Camper Van Inspired Stroller Wagon, WonderFold

This licensed special edition wagon holds up to four children safely, with 5-point harnesses and is packed full of fun VW features including a Classic VW Bumper, Functioning headlights & Retro all-terrain wheels.


Misty the Smart Cloud

The iconic nursery brand Sweet Dreamers is delighted to announce it has partnered with The Lullaby Trust, the UK’s leading safer sleep charity.

Collaborating on the brand’s innovative Misty the Smart Cloud, together, the duo are dedicated to promoting safer sleep for all babies.

The team at Sweet Dreamers are passionate about supporting healthy sleep patterns for all the family for well over a decade through their range of innovative sleep solutions. They continued this mission when they unveiled the award-winning Misty the Smart Cloud last year. Misty the Smart Cloud is a thoughtfully designed, super cute and super smart 4-in-1 multifunctional nursery thermometer that cleverly links to an app and Amazon Alexa.

Misty’s room thermometer is truly invaluable, helping to ensure parents and carers have the perfect room environment for safer sleep, and this function stood out the most to The Lullaby Trust. A soothing colour-coded temperature gauge and digital numerical display clearly shows when parents need to adjust bedding, tog ratings, clothing and/or the overall room temperature, reassuring them they will always have the optimum conditions for safer sleep.

Monnalisa Stroller, Leclerc Baby

Leclerc Baby has collaborated with the Italian children’s fashion design house Monnalisa to bring you this stunning range of floral fabric designs to adorn their award-winning strollers.

With the auto-fold Leclerc Baby are renowned for, this stroller is more than just good looks – it folds in seconds using gravity alone. This one-touch auto-folding system is perfect for busy parents. Long gone are the days of battling with a bulky travel system!

The Leclerc Baby by Monnalisa stroller is available in three colours: antique pink, birch, and deep black, with a pink gold frame complementing the brand’s iconic floral pattern.

Walk to School Week (15th – 19th May)

National Walking Month is home to Walk to School Week – a national incentive to encourage children to walk to school and increase their weekly exercise. Children are encouraged to exercise for at least 60 minutes daily, and walking to and from school can help them reach this target.

The five-day walking challenge celebrates the walk to school and is the perfect activity for parents to get their steps in as part of National Walking Month. This fun and engaging week-long activity has been built to make pupils experience first-hand the importance of walking to school, and not only does this help reduce air pollution and congestion from the roads, but it is a completely free way of getting your little ones to school.

Not only that, this year’s challenge encourages children to learn about the important reasons to walk and the difference it can make for individuals, communities and the planet!

Toy Of The Week


Ufo Den & Climbing Frame, TP Toys

TP UFO Den and Climbing Frame will take your children’s imagination to another dimension. Perfect for letting children release their energy as they climb up and over using the curved climbing rungs and safety handrails, the UFO Swing will help them to reach another world of play.

They can then relax with their feet up in the cosy den peeking out of the lookout mesh window or swing far, far away. Designed with intelligent adjustable feet to provide stability on uneven ground the UFO Climb and Swing is perfect for smaller gardens that children will love.

Latest Books

Relax Kids: When I’m Feeling…, Marneta Viegas

Manage emotions and self-regulate by mixing and matching different combinations of relaxing affirmations with this self-read flap book. An unlimited tool kit that allows you to mix and match relaxation and mindfulness exercises and create your own story meditations.

How many wonderful combinations can you make?

Relax Kids: What Can I Be Today?, Marneta Viegas

What Can I Be Today is a self-read split-page book that allows you to create your own positive affirmations.

Flick through its flaps to create your own positive personas, and their amazing titles! What will you choose to be today?

For children aged 4-9.

Relax Kids: Let’s All BEE, Marneta Viegas

Let’s All Bee is a fun and interactive book that helps the under 5s self-regulate and learn calming tools as they read, listen, communicate, wiggle and giggle.

Children learn mindfulness techniques from various animal friends who show them core skills that help them grow and thrive. The book includes a set of 14 animal finger puppets to cut out and play with.

Relax Kids: Affirmixations, Marneta Viegas

Have a giggle as you mix and match the words and make up your own set of fantabulous affirmations. Great fun for all the family.

On the My Baba Wishlist…

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In The Spotlight

Discover Zara Timelesz Kids Summer Collection, Where Style Meets Comfort For The Little Ones

This season’s collection features playful prints, vibrant colours, and lightweight fabrics perfect for warm-weather adventures. From breezy dresses and shorts to trendy tops and swimwear, each piece is designed to keep kids cool and fashionable all summer long. Crafted with care and attention to detail, Zara Timelesz ensures that your child can enjoy both comfort and style. Embrace the sunny days ahead with the Zara Timelesz Kids Summer Collection, and let your kids shine in effortlessly chic outfits.



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