The Measure: What’s Hot For Parents & Kids

ebebek and Vital Baby Launch New Expert-Led Weaning Guide

ebebek and Vital Baby have teamed up to launch a free expert-led 72-page Weaning Guide designed to support parents through every stage of starting solids. From first foods and allergen introduction to gagging concerns and portion sizes, the guide offers clear, practical and judgement-free advice to help families feel more confident during what can often be an overwhelming time. It also compares traditional and baby-led weaning, explores key nutrients, provides age-appropriate recipes from six months onwards and includes guidance on transitioning to family meals.

Alongside expert-backed information, parents will find practical product recommendations from Vital Baby to help make mealtimes easier and less stressful. Featuring insights from weaning expert Rebecca Wilson, the guide encourages parents to trust their instincts and embrace a flexible approach with the reassurance that there is no single right way to wean. Available online and in ebebek stores, it is free with purchase.

The ebebek x Vital Baby Weaning Guide is available now and free with every purchase at ebebek.co.uk and in ebebek stores nationwide.

The Tenth Launches New Prenatal Programmes

The Tenth, the maternal care brand known for redefining postpartum recovery, has launched a new clinically led prenatal offering designed to help women prepare for motherhood before their baby arrives. Available as both an immersive residential stay and an at-home programme, The Tenth Prenatal combines expert support across nutrition, pelvic health, emotional wellbeing, feeding and birth preparation.

Founded on the belief that postpartum recovery begins in pregnancy, the programme aims to address a longstanding gap in maternal care, helping women feel informed, supported and confident as they navigate one of life’s biggest transitions.

Birdfy Nest, Amazon

Birdfy Nest offers a rare opportunity to observe the hidden world of nesting birds, giving users a front-row seat to nest building, egg laying and chick development. Its integrated smart camera provides clear footage both day and night, while AI bird identification helps users understand which species have chosen their garden as a home. App notifications keep users updated on activity inside the nest, creating an educational and heartwarming experience for families and wildlife lovers.

Built with bird-friendly materials and designed for outdoor durability, Birdfy Nest provides a safe and comfortable environment for nesting birds. Its discreet design allows it to blend naturally into garden settings, while the smart camera ensures users never miss a moment of the nesting journey. With Father’s Day promotions available in June, Birdfy Nest makes a memorable and meaningful gift for dads who enjoy the outdoors and want to bring nature closer to home.

Netflix KPop Demon Hunters Plush Derpy Tiger, Smyths

Fans of Netflix’s KPop Demon Hunters will love the Derpy Tiger Plush, a cuddly companion inspired by one of the show’s most memorable characters. Measuring 30cm tall, this ultra-soft plush captures Derpy Tiger in an adorable seated pose, complete with vibrant colours and expressive details that bring the character to life. Made from premium, cuddle-worthy fabric, it feels as good as it looks, making it ideal for both playtime and display.

Suitable for ages six and up, the plush is a great gift for young fans and collectors alike. Whether perched on a bed, displayed on a shelf, or hugged during a favourite binge-watch session, it adds a fun touch of character to any space. Combining quality craftsmanship with plenty of charm, the Derpy Tiger Plush is a delightful piece of merchandise that offers comfort, collectability and a little bit of KPop Demon Hunters magic.

Airbrush Art Kawaii Poster Kit, Canal Toys

Perfect for crafty kids who love all things cute, this Kawaii-inspired airbrush art kit brings a fun new twist to creative play. Little artists can create adorable characters, colourful scenes and personalised designs using the easy-to-use electronic airbrush tool — simply pop in a marker, press the button and start spraying.

Designed with children in mind, it makes blending, layering and experimenting with colour feel effortless (and very satisfying). The reusable stencils add even more creative possibilities, with endless combinations of shapes, characters and patterns to mix and match. Bright markers help bring every masterpiece to life with those signature Kawaii pops of colour, while refill pen compatibility means the fun doesn’t have to stop after one crafting session.

A brilliant gift for imaginative children who love drawing, journalling and hands-on creative play.

Requires 2 x AA batteries (not included).

The Star Who Lost Her Shine, Alex Evans

Star loves racing around the Starlight Track – zipping and zooming faster than anyone else in the galaxy. But when she’s no longer the fastest, her sparkle starts to fade. Without her shine, Star isn’t sure who she is anymore.

Can she find the courage to race again, even if she doesn’t come in first?

The Star Who Lost Her Shine is a heartfelt story about rediscovering confidence, embracing imperfections, and remembering that you are worthy just as you are. Star learns that joy doesn’t come from always being the best-it comes from loving what you do, trying your hardest, and shining in your own unique way.

Perfect for little (and big!) stars who need a reminder that even when you don’t win, your light will always shine.

Little People, Big Dreams: Ed Sheeran, Maria Isabel Sánchez Vegara

Discover the inspiring story of Ed Sheeran, from a music-loving boy in Suffolk to one of the world’s biggest stars.

Part of the bestselling Little People, BIG DREAMS series, this beautifully illustrated biography follows Ed’s journey from singing in a church choir and writing his first song at just 11 years old to busking on the streets of London and achieving global success with his debut album + (Plus).

Along the way, young readers will learn about Ed’s determination, resilience and kindness, discovering how he overcame challenges, stayed true to himself and used his success to support others through charitable work.

Complete with beautiful illustrations, a timeline and fascinating facts, this inspiring book shows children that with passion, perseverance and a dream, anything is possible.