My Baba Measure / 24 May, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids


Introducing CARAMEL TEEN, the new capsule collection from the beloved London-based brand. Inspired and adapted from the children’s and womenswear collections, these are clothes to grow into in more ways than one, carefully curated for those in-between sizes and in-between years.

Our teens have long since grown out of their childhood things – and they’ve already started sneaking things out of your wardrobe. They are a time of discovery, rebellion, self-expression: of individualism, and finding their taste.

A balance of classic and contemporary, this collection is a testament to how teens dress today: bold prints, breezy fabrics, loose and laidback silhouettes.

Designed for holiday-making and seaside trips with friends, these are clothes to squeeze out every last moment of glorious sunshine and to take you wherever the moment leads. What a time to be young and carefree.

tonies® Launch Night Light Tonie

The Sleepy Sheep Night Light has four dimmable light settings and can be used with or without a Toniebox.  It has 100 hours of rechargeable battery life with an optional 30-minute timer.

Used with the Toniebox, the Night Light plays 90 minutes of bedtime melodies. And, for that extra special personal touch, parents (or grandparents!) can record their own bedtime stories onto the Tonie using the Mytonies app, helping to soothe children with a favourite story read by a loved one.

SnüzFino, Snüz

The nursery brand behind the SnüzPod has created a truly epic cot bed – supporting comfortable, safe and effortlessly stylish sleep through toddlerhood. With the modern nursery in mind, the stunning SnüzFino seamlessly combines contemporary accents and stunning design with the most adorable twist!

A truly striking piece of furniture, the thoughtfully designed Cot Bed easily converts into a toddler bed for little ones up to 4 years.

From 0+, the design has 2 mattress heights that can be adjusted as little ones grow, then when the time is right, the sides can be removed to reveal a fabulous cot bed for growing toddlers! The true highlight, however, is the unique canopy design (extension kit bought separately), promising to create the coolest den for little ones to cosy up in for a happy night’s sleep.

Wild Idol’s Rosé

Premium non-alcoholic brand Wild Idol’s Rosé is the ideal sparkling wine option to enjoy in the summer sun. The rosé is created using traditional winemaking skills and the highest quality fruit, elevating the choice of drink for those looking to reduce alcohol intake, whether at home with loved ones or at celebratory events in the park.

Available to buy on the Wild Idol website.

Toys Of The Week

O.M.G. Sports Fashion Doll, L.O.L. Surprise!

Introducing the Series 3 L.O.L. Surprise! O.M.G. Sports fashion doll: say hello to Sparkle Star! Sparkle Star is a world-champion basketball star and a dribbling, passing, and shooting expert!

All her friends know she is the coolest basketball sensation, sporting stunning features, beautiful hair, and her sporty-chic style. These sisters are here to win. The competition is fierce, but so are they! With the heart of a champion & the strength of a queen, we always surprise the world.


L.O.L. Surprise! Sunshine Makeover

Introducing L.O.L. Surprise Sunshine Makeover with a brand-new UV colour change!

Colour-Change Dolls

Simply take your tot into the sunlight to watch the colour change reveal. Each Sunshine Makeover doll has her own unique colour change transformation – her fashion, hair or makeup/body.

Watch the colour change disappear and reappear when you take your L.O.L. Surprise! dolls from shade to sun and back.


L.O.L. Surprise! Sooo Mini!

Sooo many, Sooo Mini! Introducing Sooo Mini! L.O.L. Surprise dolls!

These tots have just gotten a mega upgrade in mini size! Each Sooo Mini! L.O.L. Surprise doll has mini L.O.L. balls on her head for EVEN MORE unboxing than ever before! Find favourite characters like Hoops MVP from the very FIRST L.O.L. Surprise series, as well as tots from other fan-favourite series like Glitter, Dance Dance Dance, All-Star Sports, and more!

Latest Books


The Bear who had Nothing to Wear, Jeanne Willis and Brian Fitzgerald

Albie arrived wearing NOTHING but fur; he could have been either a Him or Her… Most teddy bears let their owner decide, but Albie would not, for a bear has its pride. But each outfit that Albie purchases – from fairy to pirate, from cowboy to elegant city gent – proves unsuitable in some way, and by the end of the week his bedroom is heaped with discarded clothes. How will he dress in order to feel like himself?

A hilarious story in verse that’s great to read aloud, about dressing up and one bear’s search for his own identity.

I’m Not Scared: A Big Hedgehog and Little Hedgehog AdventureBritta Teckentrup

This charming and relatable story about being afraid brings back Big Hedgehog and Little Hedgehog, two of Britta Teckentrup’s many marvelous characters who embody human emotions young readers can identify with and easily understand.

From dark basements to deserted streets, swooping birds to cars’ glaring headlights, menacing foxes to friendly cats, the two friends spend a day and evening confronting things that are both frightful and harmless.

As the two hedgehogs walk through their neighborhood, they talk casually about their fears and strategies for dealing with them, whistling, holding hands, counting, being still, and accepting kindness.

Few children’s illustrators working today are able to capture nature’s lush colors and textures quite like Teckentrup. Vibrating with warmth and charm, this gentle story offers valuable skills for identifying and dealing with the things that make us scared.

What’s On

Disney On Ice Skates Back into the UK this Winter

Grab your mouse ears and get ready as Disney On Ice presents 100 Years of Wonder skates into the UK, with magic of Disney’s 100th Anniversary closer than ever when Disney On Ice brings the celebration to you! Encanto joins the show for the very first time in the UK, inspiring families to make magical memories they will treasure forever.

The production will travel throughout the UK, visiting Birmingham, Nottingham, Belfast, Exeter, Sheffield, Newcastle and London from 1st November to 31st December 2023. Priority Customers can take advantage of the pre-sale from Friday 19th May 2023 heading to Priority Customer to sign up.

Tickets then go on general sale from Friday, 26th May 2023, at Disney On Ice.

Sani x Annabel Karmel

Sani Resort’s ongoing partnership with Annabel, a global food expert, author and recipe developer, has transformed how families dine at Sani. Through individually designed child-friendly menus available at every restaurant, Annabel ensures that Little Guests taste local as well as far-flung cuisine and enjoy fun, nutritious and tasty food.

With fine dining now firmly an option for all age groups, Annabel is launching a brand new concept for the 2023 season: ‘Little Guests Taste Adventures.’ This now offers ‘Little Guests’ a culinary journey whilst on holiday and is being launched alongside a brand new menu theme that ranges from super-fuel starters and fun bites to flavour-packed mains and perfect puds.

Nestled in a 1000-acre reserve, Sani Resort prides itself on its farm-to-table approach with over 60% of their produce sourced within 100 miles of the resort – ensuring the freshest seafood, vegetables and fruit are used in every dish. The resort also has botanical gardens to support the farm-to-table approach, a core pillar of their gastronomic concept.  Available across all five hotels, Sani places nutrition and flavour trails for kids at the heart of its food and beverage offering.

With endless swimming pools, white sand beaches, world-class academics, outdoor activities, kid’s clubs and so much more, at Sani Resort guests of every age will work up an appetite making the most of the resort’s outstanding natural beauty and the many activities on offer.

Nature Heroes Mission Habitat Hero, Wakehurst

Tickets are on sale for Habitat Hero, the next mission as part of Wakehurst’s fantastic Nature Heroes programme – during the May half-term, children can take on various challenges around the stunning gardens to understand healthy habitats and gain the next badge for their superhero cape.

Habitat Hero is inspired by the ground-breaking science taking place onsite, and alongside this new event for May, there are plenty of other new family activities to enjoy whilst in the gardens – perfect for any May half term round-ups for the local area!

Help Pip, Bud and Sprout protect the habitats that our wildlife call home. Fasten your cape and get ready to earn your Habitat Hero badge.

During this mission across the gardens, find out what a healthy habitat needs so you can become a habitat hero.

Suitable for children ages 4 years +.

On the My Baba Wishlist…

Soft Dice, EDX Education

Junior Journal, Blue Almonds

Family Bag, Childhome

In The Spotlight: b_together Family Members Club

b_together, the most fabulous family destination are releasing a limited number of Summer Memberships. Enjoy 3 months membership from June to September in their St John’s Wood club.

Your membership includes full access to the club floor, member events and coworking space, and credits to keep the kids entertained in creative classes and cook school… PLUS a 10% special discount on camps, private events and dining. The’ll even throw in guest passes so your friends can join the fun! Interested? Find out more here.

Read Next

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In The Spotlight

Shnuggle are proud to introduce the ‘Shnuggle Air Lite Bedside Crib’

This premium modern crib suits any interior with dual-view mesh panels for airflow and a quiet zip-down side for nighttime access. It includes an airflow mattress, hypo-allergenic fabrics, and complies with safety standards, featuring a low-level safety wall. Designed to ease colic and reflux, it offers six height adjustments and comes in compact taupe and grey options.



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