My Baba Measure / 23 September, 2026 / Christina Walter
Cemenrete Cyano Pink Spicule Serum, Dr Melaxin Calcium
3x Overnight Wrapping Mask, Dr Melaxin
Calcium Volume Eye Patch, Dr Melaxin Calcium
Calcium Volume Multi Balm, Dr Melaxin
As we head into party season, Start-Rite’s latest collection is full of character – bursting with boldness, sparkle and fun. Embracing the elements that make this new season so special – autumn colours, crunchy leaves and the twinkling lights of Christmas – this collection captures the beauty and magic of Autumn/Winter in every design.
From berry-bright boots to rich tan tones with playful embroidery, each style is thoughtfully designed with growing feet and little imaginations in mind. Splash-proof finishes, cushioned linings and breathable materials help ensure little feet are protected and all Start-Rite shoes support children in the right way as they develop.
New to the collection is Stride (pictured), built for little explorers on the go, in a navy mix, khaki mix and mauve/silver mix. Featuring a robust but flexible sole, Stride is the perfect companion for curious young feet during busy playdates, forest walks, playground adventures and beyond.
As sleep trackers become more popular, a growing concern is emerging: orthosomnia, the anxiety that can come from obsessing over sleep data. Scores and sleep graphs may leave some people worrying about how well they slept, rather than helping them feel rested.
Loftie offers a different approach with the Loftie Clock, which focuses on creating a calmer bedtime routine without tracking sleep or providing scores. It features a two-phase alarm designed to ease users into the morning, more than 100 sleep sounds, including white noise, nature sounds and breathwork, and a BedSignal that reminds users when it is time to wind down.
As the darker mornings and evenings approach, the Loftie Clock offers a thoughtful alternative to screen-based sleep tracking. It could be a useful addition to the bedside table, and a timely choice for a Christmas gift guide.
The new TÖASTIE Baby Footmuff brings the brand’s performance outerwear expertise to the pram, combining lightweight insulation, weather protection and clever functionality with its signature softness and design.
The front is hand-stuffed with featherlight filling made from 100% recycled polyester, creating a soft, lofty feel without added bulk. Lightweight recycled padding through the back keeps the design streamlined. The outer shell is made from 100% recycled polyester, with taped seams and waterproof protection up to 10,000mm. Wind-resistant construction, a soft jersey lining and ultra-soft sherpa trim help keep little ones warm and comfortable.
Parents haven’t been forgotten, either. Matching pram hand warmers are available to help keep hands warm on winter walks.
The footmuff comes in four colourways: Toffee Houndstooth, Midnight Houndstooth, Matte Sage and Matte Black. It costs £145, while the matching pram hand warmers are £45.
AVEENO® Baby & Kids has teamed up with The Gruffalo for a limited-edition packaging takeover this September, bringing a little storybook magic to bath time.
Four of its bestselling products have been given a fun Gruffalo makeover, making them a lovely addition to any bedtime routine. The range includes AVEENO® Baby Calming Comfort Bath & Wash, AVEENO® Kids Bubble Bath & Wash, AVEENO® Kids Shampoo and AVEENO® Kids Face & Body Moisturising Lotion.
Each product is £6.49, with the bath and wash, bubble bath and shampoo available in 250ml sizes, while the moisturising lotion comes in a 150ml bottle.
The playful packaging is sure to appeal to little Gruffalo fans and makes everyday bath time feel that little bit more special.
Meet Ginger Autumn, a fresh family-owned baby and toddler clothing brand created with little ones and their parents in mind.
Specialising in effortlessly cool, oversized T-shirt rompers for all, Ginger Autumn brings together comfort, practicality and thoughtful design. Each piece is designed in Britain and consciously made in Portugal from 100% organic cotton, with sustainability woven into the heart of the brand.
The first two collections draw on the warmth, colour and character of Portugal and Italy, brought to life through charming hand-painted designs that make every romper feel a little more special.
Thoughtfully designed for the realities of family life, easy-to-use, baby-safe poppers make speedy outfit and nappy changes simpler, while the relaxed oversized fit leaves plenty of room for growing, crawling, playing and exploring.
Versatile enough for every season, Ginger Autumn rompers can be layered up or worn alone – making everyday dressing beautifully simple.
Bedtime just got a little dreamier. The team behind ewan the dream sheep has launched Misty the Cloud, a clever new 3-in-1 night light designed to grow with your little one from babyhood to toddlerhood.
Created by Sweet Dreamers as part of its ongoing partnership with The Lullaby Trust, this cute little cloud doubles as a room thermometer, soothing night light and toddler sleep trainer.
For babies, Misty displays the nursery temperature and changes colour to help parents see at a glance whether things are getting too warm or cool. There’s an adjustable night light for those 3am feeds, plus two dreamy light shows, Soothing Sunset and Northern Lights, to bring a little calm to bedtime.
Then, from 12 months, Misty becomes a sleep trainer. Set your chosen bedtime and wake-up time and she’ll glow amber when it’s time to stay tucked up and green when it’s OK to get up. Very handy when your toddler decides 5.03am is a perfectly reasonable start to the day.
And with the clocks going back this autumn? The timing couldn’t be better.
Misty the Cloud 3-in-1 Night Light, £29.99, available from Sweet Dreamers.
Remember racing home from school to call your best friend on the landline? YAPA is bringing that back, minus the tangled phone cord and your mum shouting that she needs to use the phone.
The UK’s first home phone designed specifically for children, YAPA lets 5–14 year-olds call friends and family safely over Wi-Fi, without access to the internet, social media or games. Parents stay in control via an app, where they can approve contacts and set a curfew, meaning calls can only be made or received from people you’ve given the green light.
The idea is refreshingly simple: get kids actually talking again, helping them build communication skills, friendships and independence before they’re ready for a smartphone.
And there’s a hefty dose of nostalgia thrown in. Looking like a classic landline, YAPA comes with interchangeable cases in suitably Y2K colourways including Cloud Spark and Flamingo Fizz. Backed by actress and mum Rebecca Ferguson, it’s hoping to bring back the good old-fashioned after-school catch-up call.
YAPA costs £99.99, with free YAPA-to-YAPA calls and an optional £9.99 monthly subscription for calls to other contacts. Pre-order now from YAPA.
Christmas officially starts at Smyths Toys Superstores with the return of its much-loved FREE 300-page Christmas catalogue. Launching nationwide on Saturday 26th September, families can celebrate with a party in Smyths stores across the UK and Ireland, featuring giveaways, face painting, character appearances at selected locations, prizes and interactive play experiences.
The annual catalogue is packed with festive inspiration, including Smyths exclusives, Christmas wish list ideas and the retailer’s highly anticipated Top Toys for Christmas 2026.
Families can also find out more about the Smyths Toys Catalogue Event and discover the retailer’s Top Toys, making it easier to get ahead with Christmas shopping and find inspiration for little ones.
With plenty of toys to discover, the catalogue is sure to become a welcome addition to family Christmas traditions.
At the bottom of Emerald Depths, there lived a family of dragons. Their names were Baba, Mama, Ge Ge and Long Long, and they had just arrived from China…
Long Long can’t wait to meet the other dragons at his new school, until he notices the differences between them. He doesn’t have wings, and he can’t breathe fire! But he can control the weather… and when a fireball threatens to burn down the school, Long Long discovers how incredible it is to be a Chinese dragon.
This heartwarming story from Roger Lam, illustrated by Zhi Ling Lee, is a celebration of everyone’s differences, and encourages young children to learn about and embrace their heritage.
One day, the first leaf fell…
When Parker the puppy notices the leaves falling off the trees, he starts to feel worried. So he heads into the forest to find out what is happening. But every animal he meets tells him something different, and soon he is more confused than ever! Will Parker ever find out what happens when the last leaf falls?
Ali Pye’s sweet, reassuring story is a perfect introduction to the changing seasons for little readers.
When Should You Replace Your Baby’s Dummy?
Is Your Tween Ready For Their First Skincare Routine? Meet FUNNY SKIN
Turn everyday adventures into exciting language-learning moments with the Dex Camera. Designed for children aged 3 to 8, this innovative camera recognises everyday objects and transforms them into fun, interactive language lessons. Supporting 16 languages and 30+ dialects, Dex encourages curiosity, confidence and real-world exploration through play. Plus, My Baba readers can enjoy an exclusive 10% off with the code 10BABA at checkout.
My Baba Measure / 14 October, 2026
Christmas Gifting / 14 October, 2026
