My Baba Measure / 1 February, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

Evolve 3-in-1 High Chair, Ergobaby

The kitchen is the heart of the home and the NEW Ergobaby Evolve 3-in-1 High Chair is designed to be the heart of every kitchen. Carefully created to support little ones through each stage of growth, the Evolve High Chair’s three different modes lets baby experience their first solid foods, join in the fun at the family table, and experiment in the kitchen.

Each mode is specially designed to fit the changing requirements of baby’s age and needs as they grow, making it the only chair parents will ever need for their little ones.

Shady® Car Sunshade

Fusing innovation, expertise, sustainability and practicality; pioneering print brand Shady® has launched the Shady® car sunshade.

Designed specifically with babies’ cognitive development in mind, the self-adhesive sticks firmly to the glass of the car window meaning it is the only car sunshade that can be wound down, allowing for fresh air and ventilation throughout the vehicle.

The starry night scene has been crafted in bold black and white to aid the development of newborn babies’ vision.

NEW From Tonies

Rubble, Tonies

PAW Patrol to the rescue!

Join English Bulldog Rubble for more action-packed adventures on the Toniebox. When trouble strikes Adventure Bay, search and rescue dogs Rubble and his pals Marshall, Chase, Rocky, Zuma and Skye make it their mission to save the day. Rubble on the double!

Brave, Tonies

Headstrong but courageous, Princess Merida is a skilled archer on a quest to defy age-old traditions so she can carve out her own path in life.

When an eccentric old witch grants Merida an ill-fated wish, she learns the true meaning of courage on a journey to reverse the magic spell before it’s too late.

Clarks X Zara Collection

Clarks have reinvented their classic Wallabee and Dessert Boots as part of a new collaboration with one of the world’s biggest fashion retailers, Zara, and the best bit? They’re available in baby and kidswear too.

According to Zara, one key element of the new Clarks x Zara collection, which includes men’s, women’s, and kidswear options, is the use of chunky crepe soles to make the range truly unique.

Clarks have launched 15 new styles from baby shoe up, available to buy online at and in stores in 98 countries around the world.


‘KIDZ BOP 2023’ is the biggest KIDZ BOP album of the year and features today’s biggest pop hits, sung by kids for kids, including “About That Time”, “Late Night Talking”, “I’m Good (Blue)”, and “Afraid to Feel”.

As well as a brand-new album, KIDZ BOP have also released a global music video for popular track Anti-Hero which is available to watch on their KIDZ BOP UK YouTube Page now.


Award-winning, luxury gelato producer Badiani, is melting hearts across the country this Valentine’s Day with a gift selection specially curated to fill you with un-cone-ditional love. Available to enjoy in all nine charmingly instagrammable boutique London shops, as well as online for convenient nationwide shipping, the collection is available from the first week of February and comprises tempting, limited-edition Ti amo-inducing treats.

Heart-Shaped Pinguinos (£5 for one or £8 for two)

The only frozen heart you’ll want this Valentine’s Day, pink and white heart-shaped pinguinos are the must-have cute and cheeky gesture to be gifted from a new beau or secret admirer.

Heart Shaped Gelato Cakes (£35)

Show that special someone you’re nuts about them with a pistachio or hazelnut chocolate flavour gelato cake.

All that will be left to say is Buon San Valentino, Amore Mio, courtesy of Badiani.



savvyTM lite, Joie

Introducing the new savvyTM lite from Joie, an ergonomic carrier that allows you to keep your little one close, making babywearing all about hugging, not lugging. With 3-in-1 carrying positions the savvyTM lite gives your baby optimal support and a change of scenery while giving your baby the comfort of being close to you.

The optimal support of savvyTM lite lets your little one sit smart in an ergonomic M-shaped position that promotes a healthy spine and hip development, certified hip healthy by the International Hip Dysplasia Institute. Mindfully designed, savvyTM lite will keep your little one calm and comfortable, curled up close with reduced pressure on tiny hips and backs.

Made from silky soft mercerized cotton, savvyTM lite has been crafted to be extra gentle to your baby’s skin and even has a handy sun hood and windshield to keep your little one sheltered from the elements. Clean-up is easy with a removable absorbent bib, but for those mega messes, savvyTM lite simply pops in the washing machine and comes out looking good as new.



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Disney Parks & Resorts Magical Competition

Are you the biggest Disney enthusiast you know? If so, the company might be looking for you! To celebrate its 100th birthday, the entertainment giant is looking to crown the UK’s biggest Disney Fan. The prize – apart from the glory – is a money-can’t-buy stay at the fabled Cinderella Castle Suite at Florida’s Walt Disney World Resort, not normally available to the public. But ahead of that, contestants need to prove their mettle on social media, before being whittled down to a final 10 who will then complete a series of Disney-themed challenges.

How to enter

To enter, fans of the House of Mouse aged 18 and over should upload a 30-60 second video from a public Instagram account, tagging @DisneyParksUK and using the hashtag #UKsBiggestDisneyFan. In the entry video, which can’t contain music, entrants should express why they want to compete for the coveted title.

Toy Of The Week

National Storytelling Week with Baby Annabell and BABY Born

In line with National Storytelling Week, Baby Annabell and BABY Born share their top dolls and accessories to encourage imaginative role play and nurturing behaviour.

Whether reading bedtime stories to their dolls or getting creative during playtime, Baby Annabell and BABY Born have an array of dolls and accessories to support the social, physical and emotional development of children.

Baby Annabell 43cm Doll
RRP: £64.99 Ages: 3+

Little Sweet Princess
RRP: £41.99 Ages: 1+

Baby Annabell Sweetie 30cm Doll
RRP: £12.99 Ages: 0+

BABY born Magic dolls
RRP: £59.99 Age 3+

BABY Born High Chair
RRP: £28.99 Age 3+

BABY Born Bathtub
RRP: £44.99 Age 3+

Latest Books

Wee Unicorn, Meg McLaren

Far away in the north, at the edge of the Ancient Forest, lives a little unicorn.

Wee Unicorn is very small, and she’s very loud… but she’s not magic (and everyone knows unicorns are supposed to be magic!). Wee Unicorn would love to find friends to play with, but how can she fit in when she feels so different?

A fun-filled tale of adventure and finding friendship in the most unexpected places by Meg McLaren, winner of the Scottish Bookbug Picture Book Prize and shortlisted for the Waterstones Children’s Book Prize.

Not Just Another… ABC and 123, Noodle Juice Ltd

With a Joke on every page and charming illustrations by Jack Viant, this brand-new approach to first concept books will ensure that toddlers and parents will giggle together as they find out just how funny counting to ten or how learning the alphabet can be.

What’s On

Big Winter Wander, WWF

This February, WWF is encouraging people of all ages and abilities to explore the great outdoors on a Big Winter Wander.

Walk 10 miles between 18-26 February – or do a Mini Winter Wander of 5 miles – and raise money to protect precious nature and places under threat.

You can take part anywhere, whether that’s your local park, woods or simply around the block, and sign-up individually or with friends and family as a fundraising super-team.

WWF is on hand to support you every step of the way, and help you to spot winter wildlife including red squirrels, blue tits and snowdrops. Sign-up now at WWF Winter Wonder.

Creative Art Trails, Wild in Art

Wild in Art has announced twelve free live art trails will take place across various locations within the UK in 2023 in collaboration with local charities and creative organisations, creating a series of fun, free, family-friendly outdoor art galleries, shared experiences, learning programmes and activities.

Created by well-known and emerging artists, the striking art trails will feature giant sculptures, and a whole menagerie of animals from giraffes to scottie dogs, plus some much loved characters such as Shaun The Sheep and Morph, with up to 50 sculptures on display in each location.

Taking place between June and November this year, the twelve, uniquely decorated, free art trails will be positioned around key landmarks, streets, and open spaces across Swansea, Croydon, Southend-on-Sea, Leeds, Aberdeen, Jersey, Swindon, Brighton, Canary Wharf, St Andrews and Central London.

With themes of friendship, imagination, and adventure, each sculpture is individually designed and beautifully created. Individuals will be given the opportunity to bid for the unique sculptures, as each piece of art displayed within the trails will be auctioned off to raise money for charity.


On the My Baba wish list…

Leather Ankle Boots, Zara X Clarks

Fidget Cubes, EDX Education


Sleep & Go Travel Cot, Micralite

Micralite, the nursery brand making parent life easier, has launched its game-changing Sleep & Go travel cot in a stylish new Stone colourway. Not only is it a perfect neutral shade to blend into your home, but it’s now made with sustainable fabrics crafted from recycled plastic bottles, making it an eco-friendly choice.

Popping up and down in seconds, Sleep&Go doubles up as a travel cot and playpen, taking your little one from naptime to playtime in seconds. Add the Sleep&Go newborn insert (sold separately) to create a co-sleeper perfect for newborns. With breathable mesh panels and a zip panel for easy access, it’s the perfect space for little ones to sleep and play at home or away. Lightweight, with a compact fold, Sleep&Go comes with a weather-proof carry case, making it the ideal travel companion!

In The Spotlight

Start-Rite First Walking Shoes

As soon as your little one begins to explore outside on two feet, they need to have the right sort of protection and support. The diverse range of styles and fits available at Start-Rite Shoes are sure to suit the specific needs of your toddling explorer. Made from durable soft leathers and ultra-flexible lightweight soles, their gorgeous range is designed to suit the natural walking style of your child during this important developmental phase.



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