My Baba Measure / 22 August, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Welcome to the ultimate treasure trove of all things fabulous and fresh. Here, we’re diving headfirst into a whirlwind of amazing finds that have us absolutely smitten. So, whether you’re a mom-on-the-go, a style-savvy diva, or a little fashionista in the making, prepare to be dazzled by our handpicked gems that are ready to add a dash of fabulous to your world!

Premium Graphic Print Canvas Cooler Bag, Business & Pleasure Co.

Multi-Purpose Lip & Face Sticks, Pearl Beauty

Whether you do the same makeup every day or you like experimenting with different blush, lip, and eyeshadow shades – Pearl Beauty’s Multi-Purpose Lip and Face Sticks are the perfect addition to your makeup look. Available in eight wearable, buildable shades, the Multi-Purpose Sticks have an ultra-hydrating formula that is easy to blend with fingers, beauty blender, or a makeup brush.

Apply directly onto cheeks for a glowy, dewy, yet pigmented blush, on eyes for an easy eye look, on lips for a gorgeous lip stain look, or all 3 for a monotone makeup look to really accentuate your features.

The full Multi-Purpose Stick range is suitably gorgeous on all skin tones, textures, and types and elevate a makeup look with maximum impact yet minimal effort.

Available for £22 each at

Bugaboo becomes a certified B Corp™

Iconic parenting Bugaboo strengthens their commitment to using business as a force for good. Their B Corp certification is another big step on the brand’s Push to Zero journey to be net zero by 2035, and it energises their drive to keep pushing for a better future. Bugaboo received their B Corp certification after demonstrating they meet the high standards of social and environmental performance, accountability, and transparency, set by B Lab™.

From ensuring all products are produced in safe and fair conditions in their owned factory to switching to mass-balanced bio-based material that reduces CO2 emissions by up to 24% per pushchair, conscious choices have been part of Bugaboo’s DNA since they started in 1999.

ROARSOME’s First-Ever Store In London!

ROARSOME’s debuts its first-ever store in London! The award-winning childrenswear brand is set to delight families with its 700 sq ft retail space opening this September on Northcote Road. The store promises an immersive play area and a delightful tuck shop experience. Situated amidst the charming ‘Nappy Valley’ neighborhood, the store will offer personal shopping for outdoor adventures and family holidays. Co-founders Ed Lewis-Pratt and Will Chapman are excited to bring their dream to life and create a community hub. The Tuck Shop will offer treats and exclusive branded items, while an immersive nature-themed play area doubles as a photo studio. With its commitment to sustainability, ROARSOME’s debut store is poised to captivate both parents and kids alike, simplifying the shopping experience while fostering outdoor exploration.

The ROARSOME Store is located on 110 Northcote Road, London SW11 6QP.  It opens mid-September 2023.  Please see Roarsome for store opening times.



Baby Carrier Winter Cover, BabyBjörn

The Swedish family-owned company, BabyBjörn is launching a new and innovative product to help parents and babies be active and stay close, even during the colder months of the year. The new Winter Cover for Baby Carrier is made from cutting-edge material that keeps babies warm and snug when out and about. Ready for family adventures, whatever the weather!


Dr Brown’s Options+ Narrow Neck Starter Kit, Baby Central

The enhanced design of Dr Brown’s Options+ Anti-Colic Bottle is clinically proven to reduce windy colic due to Dr Brown’s unique 100% vacuum-free vent system. Dr Brown’s Options+ bottles offer an easy and comfortable way to feed your little one, adapting to their needs as they grow.

With the unique design, this bottle can be used with or without the removable internal vent system, transforming it into a teat-vented bottle for more convenience. Use Dr Brown’s Options + bottles from birth – don’t wait until your baby develops colic!

NEW Tonies

Check out the latest new Tonie launches:

The Claude Collection

Claude is a canine who loves a caper – and this collection is certainly full of capers. Even the littlest pups will love these Claude-tastic stories.


Underwater explorer Peso has a selection of brilliant tales fans of The Octonauts will love, including lots of ocean rescues and splash-tastic adventures with all the crew.

Yakka Dee

Dee likes to talk – so much so they call her Yakka Dee. Little chatterboxes will love learning about lots of lovely words with this CBeebies favourite, featuring games, quizzes and music.

First Term at Malory Towers

Who ever said school was boring? For Darrell Rivers and her friends, life at Malory Towers is anything but. Older listeners will love this adaptation of Enid Blyton’s classic tale.

Toys Of The Week

World Princess Week, 21st – 26th August, 2023

To celebrate World Princess Week, Disney Princess is encouraging children aged 3-6 to identify, celebrate and unleash their inner strengths and experience the empowering role models of Disney Princesses like Jasmine, Ariel, and Moana.

Their timeless stories, characteristics and inspired products help spark imagination and encourage children to believe in endless possibilities.

To celebrate, here’s our pick of the latest best Disney Princess toys.

Disney Moana, Toniebox

Latest Books

Pip & Henry Save the Beach, Pip & Henry

Pip & Henry stories, written by founder Jeroo Doodhmal are inspired in the same way as the design and production of their shoes – with a love for the environment.

In this third story, Pip & Henry have set out for a fun day at the beach when Henry’s toe gets caught in a crisp packet! Ouch! This makes them look around and notice all the trash lying in the sand. Can they think up a magical solution to clean up the beach?

In The Spotlight: YOTO Launch Queen’s Greatest Hits Volume 1

Grab your cape and your air guitar because Queen: Greatest Hits Volume 1 is now available on Yoto as part of a landmark new distribution agreement between Yoto and Universal Music Group.

The new-and-improved 3rd Generation model of Yoto’s award-winning audio player boasts improved immersive stereo sound, which makes it the perfect kids’ player for the world’s best music.

Yoto and UMG’s new partnership kicks off this month, today marking the launch of one of the UK’s best-selling album of all time, Queen’s Greatest Hits: Volume 1. This will be followed in the coming months by releases from some of the world’s most beloved and respected artists and labels including Motown & Bob Marley, and partner labels, including Disney Music, as well as many more releases to be announced in the coming months.

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In The Spotlight

New Rosa & Blue For Silver Cross Sleep Range

The Rosa & Blue for Silver Cross sleep range is crafted from the perfect blend of soft bamboo and organic cotton. Rosa & Blue are sleepwear specialists, creating endearing essentials to ensure the softest sleep for your baby.

Discover two premium sleep sets adorned with beautiful illustrations, hand-painted exclusively for this luxurious new collection.



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