My Baba Measure / 30 August, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

Welcome to our weekly roundup, where we spotlight the freshest products and services at the intersection of parenting, fashion, and beauty. Stay in the loop with the latest trends and essentials that blend style with the demands of modern life.

On the My Baba Wishlist…

The Very Hungry Caterpillar Collection, JoJo Maman Bebe

Brilliantly innovative designer and artist Eric Carle has dramatised the story of one of nature’s loveliest marvels, the metamorphosis of the butterfly in this exciting new collection for little ones.

Available exclusively online at JoJo Maman Bébé, this 8-piece clothing collection features vibrant knits, jersey prints and easy-to-wear, relaxed styles, all paying homage to this much-loved picture book.

CareBuds, myFirst

myFirst, the innovative Singapore-based tech brand for kids, is thrilled to announce the launch of the new myFirst CareBuds earbuds, specifically designed to provide young children with a safe and enjoyable audio experience.

These revolutionary earbuds combine cutting-edge technology with a focus on safety, making them the ideal choice for parents seeking a worry-free listening solution for their kids.

My First Cookbook, Annabel Karmel

Put on your aprons – it’s time to get cooking with the UK’s bestselling children’s cookery author!

Based on a lifetime’s experience creating child-friendly recipes, Annabel Karmel MBE has put together the most fun and accessible first cookbook ever – it’s a great way to get young children involved in the kitchen.

Recipes include Monster Pizzas, Sticky Chicken and Teddy Bear Pasta, plus lots of tempting, easy-to-make treats like Banana and Blueberry Loaf Cake and Oreo Brownies. On the way, children will learn essential hands-on kitchen skills, from simple sandwich making all the way to cake baking.

My First Cookbook by Annabel Karmel is out on 14th September 2023, published by Welbeck. Paperback, £12.99.


Lash Prescription, FreezeFrame

Lash Prescription from FreezeFrame is a clear serum applied directly to the lash line. It contains a breakthrough peptide technology that has been specifically developed to lengthen the growth cycle of your eyelashes, stop lashes from falling out and, as a result, lengthen the appearance of your lashes.

This award-winning lash growth serum is scientifically proven to make lashes look over 72% longer and thicker in just 42 days! Simply apply twice daily to the upper and lower lash line, and apply directly to the lash line as you would an eyeliner. Use the pointed tip to achieve contact with the root of each lash, applying above upper and below lower lash line.


Aer+, Joolz – Now Suitable from Birth

Joolz, the stroller brand putting parents in control and the planet first, is thrilled to welcome a new update in its iconic Aer+ , now offering parents the option to use the lightweight buggy from birth, thanks to the full lie-flat reclinable seat.

The space-saving buggy, which is thoughtfully made from sustainable materials, is ideal for city living, or families looking for an easy solution for popping to town, travelling or their first holiday. With the Joolz Aer+, there is no space too small or no adventure too big!

Toys Of The Week

XShot Gel Blaster, ZURU

The X-Shot Hyper Gel Trace Fire can blast Hyper Gel Pellets at 170 feet per second with its motorised fully and semi-automatic modes. The Trace Fire has an 800 Pellet capacity hopper, and when you run out of Gel Pellets, simply flip your blaster to reload from the 800 Pellet capacity mag. This motorised Gel Blaster comes with a rechargeable battery, 10,000 Hyper Gel Pellets and protective eyewear. Just add water to the Pellets to start the ultimate Gel Blaster battle!

Latest Books

The World’s Worst Monsters, David Walliams

The beloved World’s Worst series has captivated millions of readers. You’ve met the world’s worst children, the world’s worst parents, the world’s worst teachers and the world’s worst pets – but are you ready for the world’s worst monsters?

If you don’t like ghosts, ogres, zombies, vampires, aliens, werewolves or mummies, DO NOT READ THIS BOOK.

Laugh along to these ten terrifying tales of marvellous monsters, brought to you by David Walliams, and illustrated in glorious technicolour by Adam Stower.

In The Spotlight:

Introducing George, Your All-in-One Family Friend

The UK’s favourite vacuum brand, Henry, has another model in their range that you might not have heard about yet.

Say hello to George – the all-in-one deep cleaning machine that not only shampoos the carpet, cleans up spillages and freshens up the furniture, he can even unblock the sink, clear out guttering and clean and scrub patios to leave your home spotless!

With his huge cleaning capacity, extra-long cable, convenient carry handle and pro toolkit, no cleaning tool works harder.

Read Next

Starting School? Must-Read School Readiness Tips From Expert Amanda Jenner

Top 13 Products For Pregnancy

In The Spotlight

Eaton Square Nursery Schools

At Eaton Square Nursery Schools, we offer a nurturing and stimulating environment for children aged 2 to 4 years old, with a rich and varied curriculum that encourages curiosity, creativity, and confidence. Our experienced and qualified staff are committed to supporting each child’s individual needs and interests. We have four nursery classrooms in two locations: Eccleston Square and Lupus Street. Eaton Square Nursery Schools children enjoy the benefit of priority admission to Eaton Square Prep School.



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