My Baba Measure / 20 September, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

From skincare secrets to captivating children’s books and fashion-forward finds, there’s a lot to unpack. For mamas, there’s the coolest bomber jacket from Baukjen and bum bag from Kerikit, the perfect combo for the school run. And if you’re a football fanatic, we’ve got some super-cool footie news from Joie, plus, Bugaboo is here to colour your world with their latest hues. It’s a rollercoaster of parenting thrills, and we’re here for every twist and turn!

On the My Baba Wishlist…

Nomi Chair, Stokke

From munchkin to mini-adventurer, the Stokke Nomi has you covered. This chair is the perfect futuristic-looking companion for every age and stage. Whether your little explorer is just starting out on their weaning journey or your savvy sidekick is ready for new dining adventures, the Stokke Nomi is there to make each moment comfy and cool. And let’s not forget the secret ingredient to healthy seating habits – ergonomic support that encourages the quirkiest of sitting poses while ensuring top-tier comfort.

It’s thought that the Nomi was created as a result of what Peter Opsvik had learned from the design of the Tripp Trapp. The Stokke Nomi Chair is a lightweight champ at only 5kg and is made from eco-friendly materials too. While the Tripp Trapp rocks the classic wooden look, the Nomi brings a sleek and modern vibe. If the Tripp Trapp is a timeless classic, the Nomi is the futuristic cool kid. Both, of course, are pros at growing up alongside your child – just like the Tripp Trapp, the Nomi knows the drill and adjusts like magic – without tools.

Mother Luxe

Introducing Mother Luxe: Elevate your single motherhood journey with tailored luxury experiences. Indulge yourself in rejuvenating spa treatments, curated personal sessions to focus on your needs and seamless meditation services. Mother Luxe invites you to join a journey that empowers both parenting and self-care. Pamper your little one with top-tier childcare while revitalising your mind and body with invigorating, personal sessions.

At Mother Luxe, opulence meets empowerment. Transform your wellness with just one click by heading to Mother Luxe and rediscover the joy of single motherhood, beautifully.

Sign up now.


Exclusive Collection Inspired by Swedish Designer Stig Lindberg, Polarn O. Pyret

Polarn O. Pyret is thrilled to unveil a very special collaboration with celebrated Swedish designer and illustrator Stig Lindberg.

This collaboration is genuinely thrilling as it brings together two iconic brands deeply ingrained in Swedish design history. It offers a special chance to reimagine Stig Lindberg’s cherished patterns in a fresh and innovative way.

The new collection draws inspiration from Stig Lindberg’s renowned and historically significant “Berså” leaf print, as well as illustrations from the beloved children’s book ‘Daniel Doppsko.’ This collection encompasses a wide range of every day and sleepwear options for babies, children, and adults. Additionally, it boasts some stunning outerwear pieces, such as a children’s shell jacket and a baby overall.

NEW Taupe Collection, Bugaboo

This year, Bugaboo is embracing timeless color combinations by introducing two new shades to their collection: Desert Taupe for strollers and bags, along with Dune Taupe for winter accessories.

These versatile, natural tones allow customers to create a look that transcends seasons and remains stylish for years to come. Desert Taupe is available for the Bugaboo Fox 5, Bugaboo Donkey 5, and essential bags, including the Bugaboo organizer, Bugaboo changing backpack, and Bugaboo changing bag. This tone complements the stroller perfectly, ensuring a cohesive and gender-inclusive appearance.

For those seeking a warmer feel, the Dune Taupe winter accessories, such as the Bugaboo footmuff and Bugaboo performance winter footmuff, offer a layered but on-trend tone-on-tone look that’s ideal for strolling through every season.

Twins? Two under 5, or need more room to carry equipment?

The WonderFold W2 Original is the answer! This premium quality wagon can comfortably accommodate up to two children, thanks to its removable, raised seats. Safety is paramount, with 5-point harnesses featuring padded comfort and security, along with a removable and adjustable UV canopy for maximum sun protection.

Already a household name in the U.S. and endorsed by celebrities like Kylie Jenner, Chrissy Teigen, Kim, and Khloe Kardashian, WonderFold Wagons are taking family outings to the next level. WonderFold Wagons are fully safety certified and packed full of interesting and practical features to help make parents’ lives easier, including numerous handy storage pockets, lots of room for bags and kid-friendly zip hatch exit doors.

NEW Kids’ Products, Colgate and Sanex

As children head back to school, Sanex and Colgate have the perfect body washes and toothpaste to help encourage kids to get back into good routines.

Little Kids’ Smiles for 3+ years

Colgate has launched a brand-new children’s toothpaste, Little Kids’ Smiles, for kids aged 3+ years. This toothpaste has been specially developed for young teeth and has maximum cavity protection for stronger enamel with a delicate mint flavour. We know the little ones have a sweet tooth, which is why this toothpaste provides 24-hour sugar acid protection.

Sanex Expert Skin Health for Kids Head-to-Toe Wash

Safeguard your child’s delicate skin with this children’s shower gel, thoughtfully designed to provide gentle cleansing and protection. It also doubles as a soothing children’s bath foam. Given that kids’ skin is inherently more delicate, it’s essential to pamper it with a formula that’s gentle and nurturing.

Sanex’s formulations are meticulously crafted in collaboration with dermatologists and hold the endorsement of pediatricians. What’s more, this product leaves your child’s skin less susceptible to dryness after each shower while delivering 12 hours of continuous hydration. Our vegan children’s bath foam undergoes rigorous dermatological testing, boasts pediatrician approval, features a hypoallergenic formula tailored for extra-sensitive skin, contains 0% sulfates, and respects the natural pH balance of their delicate skin.

Sanex Zero% Kids Head to Toe Wash

This body wash will help keep your little ones’ delicate skin clean and healthy day after day. Paediatrician-approved and free from fragrance, sulphates, colourants, and soap, it gently cleanses and moisturises the skin. This hypoallergenic formula contains only carefully selected ingredients to respect the skin and what’s more, this Head to Toe wash is vegan and biodegradable to help respect the environment.

Tea Infused Halloween Milk Chocolate, Bird & Blend Tea Co.

No tricks, all treats! These spooktacular chocolates have been infused with Bird & Blend Tea Co’s award-winning Spiced Pumpkin Pie tea, making them the perfect treat for the spooky season. Shapes include pumpkins, ghosts and skulls and are made in collaboration with Only Coco, a chocolatier based in Hastings. 

Little Monster’s Halloween Bumper Box, toucanBox

Perfect for parties or for the ultimate treat, toucanBox’s latest Halloween box empowers kids to unleash their creativity through crafting, baking, experimenting, and reading. It’s a fantastic way to spark their imaginations and enjoy the Halloween spirit

The Little Monster’s Halloween Box features

  • Terribly tasty Spider Web Cupcake baking kit
  • Spine-tingling storybook “The Oopsie Daisy Spell”
  • Creepy Crawly Spider craft with marble painting spider web activity
  • Super Spooky Luminous Lantern craft for casting a ghostly glow and spooky shadows
  • The Creepy Critters Wreath for decorating your doorway this scary season
  • Plus, Halloween magazine, stickers, bubbling cauldron experiment card and much, much more!

Manchester City unveil Joie as official stadium naming partner

In a groundbreaking move, Manchester City has unveiled Joie, the baby gear brand, as the Official Stadium Naming Partner for the Academy Stadium. This historic partnership not only solidifies Manchester City’s position as a leading club in the Women’s Super League but also marks the first instance in the league where a commercial agreement for stadium naming rights has been secured.

To commemorate this significant milestone, members of the entire Manchester City Women’s team, including captain Steph Houghton, Chloe Kelly, and Demi Stokes, gathered for a special ceremony. They cut a colossal orange Joie bow, symbolizing the new identity of the stadium. Joining them in celebration were Gavin Makel, Managing Director of Manchester City Women, and David Welsh, Senior Managing Director of Joie, who graced the event with their presence.

David Welsh, Senior Managing Director, Joie, said: “Joie is a family-first brand committed to making childhood and family days out as joyful as possible.

“We believe that football offers an unforgettable experience for families and by partnering with Manchester City Women and becoming the Official Stadium Naming Partner, we aim to make it truly accessible for all – whether that’s families with babies or parents of older children who will love playing in the Fan Zone.

Toys Of The Week



Bibinee Dolls is a pioneering early-years toy brand dedicated to addressing a significant gap in the market by offering a range of soft plush diversity dolls.

Their mission is to empower children by fostering learning, growth, and play, all while emphasizing the importance of love through representation and inclusion.

These dolls are meticulously crafted from super-soft plush fabric, ensuring safety as their features are securely sewn to prevent any potential hazards, such as detached parts that could be swallowed. What’s even more convenient is that these dolls are easily washable, allowing for easy maintenance and cleanliness.

Latest Books


Deadly Deep, Jennifer Killick

The fourth book in the must-read middle-grade Dread Wood series by the queen of middle-grade horror, Jennifer Killick. It’s the summer term and time for a school trip with a difference, and Year 8 are on boat off the coast of France to learn about ocean life. Can Club Loser outwit a giant, deadly sea monster or will they find themselves in a watery grave?

Perfect for children aged 9-12 and fans of Goosebumps and Stranger Things.


Read, Scream, Repeat, Jennifer Killick

A spooktacular collection of scary stories by thirteen of the most exciting authors in children’s books today, including current Children’s Laureate Joseph Coelho, Sharna Jackson and Elle McNicoll. This spine-tingling collection is guaranteed to chill, thrill and delight middle-grade readers, keeping them on the edge of their seats or hiding behind their sofas.

Perfect for readers aged 9-12.


What’s On

Park Corner Brasserie, London Hilton on Park Lane

The new Park Corner Brasserie at London Hilton on Park Lane has launched exquisitely crafted picnic baskets filled with seasonal delicacies. They are now available for delivery directly to your location in Hyde Park, all courtesy of the restaurant’s eco-friendly e-bikes.

The baskets include a variety of mouth-watering items: Quail Scotch egg with mushroom ketchup, Chicken with a tomato and garlic truffle mayo, and a refreshing Crayfish and prawn cocktail. Sweet tooths will be satisfied with their Chocolate and marmalade financier or Pimm’s trifle for the perfect accompaniment to the warmer days. Fresh scones with classic Cornish clotted cream and strawberry jam can be added, while vegan and vegetarian options are also available and feature fabulous plant-based delights.

Picnic baskets are priced at £55 per person and can be ordered at Park Corner Brasserie.

Bricktacular Halloween Event At LEGOLAND Discovery Centre Manchester and Birmingham

Brick or Treat! LEGOLAND Discovery Centre is excited to announce a spooktastic Monster Party– and you’re invited!

Get ready to build some Halloween memories as little monsters can enjoy all the chills and thrills LEGOLAND Discovery Centre has to offer with this spook-tacular experience!

Along with two awesome rides, lots of LEGO build & play zones and an exciting soft play area guests will be able to sink their teeth into a whole host of fang-tastic seasonal activities, including

  • Explore a haunted MINILAND during a scavenger hunt
  • Check out the LEGO® 4D Halloween movie ‘The Great Monster Chase!’
  • Build LEGO® pumpkins to help the centre’s spooky monster garden
  • Meet and greet LEGOLAND Discovery Centre mascots, Scarecrow or Lord Vampyre as you join them for a Halloween dance party
  • Photo opportunities throughout the attraction


In The Spotlight:

Award-Winning Highchairs For Your Baby

Every family is unique and that’s why Stokke® offers a collection of award-winning high chairs designed to meet your needs and match your style. Meet Tripp Trapp®, Nomi®, Stokke® Steps™ and Stokke Clikk™.

Each offering comfort and excellent ergonomics, Stokke® baby highchairs and seating solutions are designed to bring your baby into the heart of your family to connect and develop alongside you at the family table.

Read Next

Stokke Clikk: As Easy As 1-2-3! The Ultimate Space-Saving High Chair

WIN! A Junior Jones Aylo Stroller In Black

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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