The Measure: What’s Hot For Parents & Kids

Adult Immune Support Liquid, Zarbee’s

While you look after and take care of others, it’s important to support your wellbeing too. That’s why Zarbee’s has created products to support your immune system. The Zarbee’s Adult Immune Support liquid is a tasty way to get daily immune system support for ages 12 years and up.

Inspired by nature and backed by science, Zarbee’s Adult Immune Support contains pure honey, rosehip fruit extract naturally rich in Vitamin C, as well as Vitamin D, zinc & biotin to support your immune system and the maintenance of mucous membranes all year round. Made with more than 95% naturally sourced ingredients, Zarbee’s Immune Support liquids contain no artificial colours or flavours so you can feel good about what you put into your body.

• Vitamins C & D contribute to the normal function of the immune system.
• Zinc contributes to the protection of cells from oxidative stress.
• Biotin contributes to the maintenance of normal mucous membranes.

Stokke Steps Chair

The Stokke Steps is an all-in-one highchair designed with active, independent toddlers in mind, the Steps is a highchair that supports your child comfortably from birth, thanks to its adjustable features.

The stylish Scandinavian-designed solid beechwood chair is the core of this clever seating system. From there, you can invest in the accessories you need to transform the product to meet your child’s needs from tiny baby right up to school age.

The Stokke Steps seat can be used in conjunction with the Stokke Steps Bouncer, which clips cleverly onto the base of the highchair so you can bring your baby to the table from birth.

Scar Sheet C-Section, Kelo-Cote

KELO-COTE® C-section Scar sheets are specially designed for C-sections with a curved design for comfort and flexibility. These silicone sheets are clinically proven to help prevent and reduce the appearance of raised C-section scars.

While some mothers proudly embrace their C-section scars as symbols of strength and motherhood, others may experience feelings that affect their self-esteem and confidence. KELO-COTE®’s innovative Scar Sheets provide mothers with the choice to manage and address their C-section scars, should they wish to do so, helping them feel comfortable and confident in their own skin.

Designed for optimal comfort during the postpartum period, these Silicone C-section sheets harness the power of medical-grade silicone gel to effectively minimize the size, appearance, and discomfort associated with raised scars. By creating a protective barrier around the C-section scar, these Scar Sheets work diligently to gently soften and flatten raised scars while diminishing any redness or skin discoloration. Moreover, they provide relief from itching and discomfort commonly associated with C-section scars. KELO-COTE® Scar Sheets offer mothers a comprehensive solution for scar management, ensuring they feel their best during this transformative time.

LED Light-Up Backpacks, Futliit

Walking at night and worried about safety? Futliit’s LED light-up backpacks have two strands of LED lights and reflective panels to ensure anyone walking in the dark is safe and properly visible.

Founder Laura says, “When our eldest daughter started secondary school, we lived in a rural village with no streetlights nor pavement. As the nights drew in, we realised she was practically invisible to drivers. The prime time for accidents involving pedestrians is 3-6pm, just when the majority of us are walking home. We couldn’t find a light-up backpack that would look stylish in the daytime but still had the required visibility features at night, so the seeds of Futliit were born.”

In addition to all the visibility features, Futliit backpacks are packed with features – roomy main compartment, padded device sleeve and plenty of places to keep essentials safe.

Style Against Cancer

Children with Cancer UK is embarking on a historic collaboration with hair salons across the nation, all in the name of supporting kinder and less toxic treatments through vital research. Participating salons are getting in on the action by setting up their own Just Giving pages to kickstart their fundraising efforts. And here’s where you come in!

While you’re getting your hair styled to perfection, you can easily chip in to help them reach their fundraising goals by using a QR code. It’s a fabulous way to make a difference, especially when you consider that every day, ten families in the UK are facing a childhood cancer diagnosis. Plus, they’ve got the support of amazing individuals like Claudia Winkleman, the incredible hairstylist George Northwood (he’s styled the likes of Rosie Huntington-Whiteley, Alexa Chung, and Julianne Moore), and a whole bunch of other awesome celebrities who will be revealed soon!

Petite Amalie’s NEW Collections For AW23

Meet the charming Petite Amalie, the Australian girlswear sensation that’s making its grand entrance at Childrensalon for the AW23 season!

Crafted with love by Alex Vardakis, a former textiles and womenswear buyer, Petite Amalie is all about capturing that timeless, vintage essence. Their signature romantic dresses boast classic, heritage-inspired cuts and are crafted using artisan techniques with a range of fabrics, from luxurious velvets to delicate gossamer lace. But that’s not all!

Petite Amalie has expanded its horizons into daywear, bringing a touch of their enchantment to everyday life. The daywear collection features more relaxed pieces made from soft denim, corduroy, chambray, and wool, creating the perfect capsule wardrobe for your little one. It’s all about letting the Petite Amalie magic shine every day!

Halloween Activity Kit, My Mini Maker

In the realm of October, Halloween reigns supreme! The activity kit for kids during this bewitching season offers a spellbinding mix of painting, cutting, sticking, and even some spine-tingling encounters with spooky spiders. Plus, prepare to brew some enchanting concoctions with an eerie Halloween sensory tray.

These activities are masterminded to align with the Early Years Foundation Stage (EYFS) framework, nurturing fine motor skills, fostering creativity with materials, and encouraging boundless imagination.

Bid farewell to the bewilderment of finding engaging activities; My Mini Maker has got you covered. Each children’s activity kit arrives at your doorstep, prepped and ready for action, so your little witches and wizards can dive into the magic right away.

Rainbow High: Runway Rush, Amazon

Rainbow High: Runway Rush is the first-ever game in the fashion doll Rainbow High franchise.

The game features Ruby, Poppy, Sunny, Jade, Skyler and Violet as they take on their first big creative project with fans at the helm! Fans of the show will love being able to design clothes with Skyler, and create kawaii illustrations with Sunny, and flex their creativity and talent with their Rainbow High besties!

Child of the Beast, Jack Meggitt-Phillips

The book that bites back is BACK in this fourth installment of this beastly series from Jack Meggitt-Phillips, and there are a few surprises in store for Bethany about her missing family.

With the classic macabre humour of Roald Dahl and the charm of Despicable Me, as well as the gleeful bite of Little Shop of Horrors, can Ebenexer and the beast stop the child of the beast from destroying Bethany’s hopes and dreams forever?

Hobble’ween: Hobbledown Heath

Hobbledown Heath is excited to invite families to this year’s spellbinding Hobble’ween in West London. As a beloved family attraction, Hobbledown Heath offers year-round outdoor adventures, engaging animal encounters, and imaginative indoor play areas for families of all ages.

From the 21st to the 29th of October, Hobbledown Heath is gearing up to unveil Hobble’ween for the Halloween season, where visitors can be bewitched by an array of enjoyably haunting activities, including Einstein’s Experiments, a Bug Brunch, Bubbles at Buckbridge, Storytime at the Thinkery and Meerkat talks.

Plus, don’t miss the Halloween Monster Ball with bubbles, eerie treats, and ghoulish tunes, or embark on an adventure with the pumpkin hunt as you follow clues to find hidden pumpkins.

And get ready to book your super-special Halloween extras*. These include:

• Build a Bat Workshop
• Ghost Hunter Laser Tag
• The Hobble’ween Trick or Treat Trail
• Spooky Slime Workshops

Join if you dare!

Cheltenham Literature Festival

From Friday 6 to Sunday 15 October, Cheltenham Literature Festival – the world’s longest-running literature festival – will host 500+ events, offering visitors the opportunity to hear from their favourite writers, bright new voices and bold explorers on the emerging trends across literature and entertainment.

There are a number of free and ticketed events for families to enjoy across the Festival, including Jacqueline Wilson, Matt Lucas, and S F Said talking about their latest work. There are also opportunities to get creative, play games and draw along with authors and illustrators, including Beatrice Blue, Philip Reeve, Sarah McIntyre, Karl Newson, Nathan Bryon, Dapo Adeola, Rob Biddulph, Smriti Halls, Steve Small, Alex Willmore, Paul Westmoreland, Tracey Corderoy and The Brothers McLeod.