My Baba Measure / 4 October, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

We’ve got you covered with all the latest parenting news and trends! Organix has launched a really handy A-Z guide to kids’ food, so read on for your free download. We’ve got the latest in cool drinks and jams, as well as make-up, skincare secrets, baby carriers buggies and spooky Halloween-themed pacifiers. Wondering about the latest kids’ books and toys or what to do this weekend? You’ll find all the inspiration you need right here. Get ready to dive into the exciting world of parenting and stay up-to-date with all the buzzworthy updates.

On the My Baba Wishlist…

Aries – Light as Air, Ickle Bubba

Nursery Brand Ickle Bubba is thrilled to be launching yet another stroller into its ever-growing range of affordable yet stylish wheeled goods. Introducing the Aries Auto-Fold Stroller.

Perfect for parents who relish city living or those who simply like an easy life, the Aries Auto-Fold Stroller offers the utmost convenience. The unique auto-fold mechanism collapses the stroller in seconds at the touch of a button.

Weighing just 6.1kg, the Aries Stroller is also one of the lightest on the market and certainly the lightest in the Ickle Bubba range.

Suitable from birth to toddler, the extra-large, multi-position seat grows with little ones, promising to stand the test of time and keep growing tots comfortable for years to come. Priced from just £159, it offers unmatchable value for money.

Downloadable Organix A-Z of Great Food

Organix has created the A-Z of Great Food for kids, so you can bring fun and joy to food discovery to your child during those early years. The Organix A-Z of Great Food wall chart and hub have been carefully curated by nutritionists to help spark a love of great food from the offset. 

The A-Z of Great Food includes a range of nutritious and healthy foods, flavours and textures. From favourite fruits to challenging vegetables, bitter flavours and unusual textures, the 26 foods found in the Organix A-Z will help to get your child enjoying a wide variety of foods so they grow up into happy, healthy eaters.

You can download your own A-Z Great Food wall chart from the Organix A-Z hub, along with an array of inspiring recipes, tips and advice, plus key benefits of each of the 26 foods.

Expert Dietitian Mummy Nutrition has put together some top tips to show how you can incorporate the Organix A-Z of Great Food at home. Click here to make meal and snack times with little ones fun and enjoyable!

LO BROS Kombucha Launch Two New Flavours

With an insatiable demand for brands that do good as well as making us feel good, Lo Bros Kombucha will launch two new flavours in Sainsbury’s supermarkets on 4th October.

Raspberry & Blackcurrant Kombucha will hit the shelves, bringing a nostalgic taste of childhood with the tartness of raspberry complimented with sweet, jammy blackcurrant. This SKU is already the second best-selling kombucha across Australia, the native market of Lo Bros, and is sure to be a hit here in the UK.

Meanwhile, the limited edition Fruit Crush brings a splash of sunshine to even the dullest of days. The colourful mix of mango, orange, apple, passionfruit, and raspberry delivers a super tropical, fruity taste, and with fantastic, bright packaging – you can’t miss this one! It’s a limited edition flavor, so it will be ‘here for a good time, not a long time’!

BIBS X Halloween

As Halloween approaches, BIBS has conjured up some delightfully eerie inspiration with its latest collection of baby pacifiers.

BIBS stands as the ultimate choice for parents with an eye for style, consistently delivering aesthetically pleasing, fashion-forward products that seamlessly blend innovation, functionality, and top-notch quality. This new spooktacular collection perfectly embodies the spirit of autumn, ushering in the season with a touch of delightful fright!

SnuggleRoo, Dreamgenii

Babywearing offers a unique and cherished way for you to forge and close connection with your little one. Carrying your baby close, wrapped in a cosy embrace, creates a world of comfort and security for both you and baby. As International Babywearing Week approaches, join us in celebrating the benefits and joy babywearing brings with the Dreamgenii ® SnuggleRoo Baby Carrier – the perfect blend of style, ease, and comfort.

The SnuggleRoo Baby Carrier embodies Dreamgenii’s commitment to providing families with high-quality, versatile, and ergonomic baby products. Crafted with both parents and babies in mind, the SnuggleRoo Baby Carrier is designed to ensure maximum comfort and safety for little ones while allowing parents to carry them effortlessly and in style.

Fearne & Rosie Team Up With BBC Children in Need

Healthier family jam brand Fearne & Rosie has teamed up with BBC Children in Need to raise money for this year’s appeal (taking place on Friday, 17th November). The super-cute reduced sugar Pudsey Edition Strawberry Jam is perfect for making traditional jam sandwiches, swirling into natural yoghurt, or for creating healthier bakes.

10p from the sale of every standard jar (and £1 from the sale of every personalised jar) will help raise vital funds for children and young people across the country so they can be the best they can be, regardless of the challenges they face.

The Pudsey Jam will be available until the end of the year.

All My Firsts Prints, My Baby Days

My Baby Days are thrilled to welcome their unique twist on milestone cards, turning the special first moments in a baby’s life into a piece of art that can be treasured for years to come.

Designed in France and created in the UK, the simply stunning wall hangings not only look great as part of the nursery décor but will also become a cherished keepsake, reminding parents of the earliest memories with their little one.

From the very beginning, every ‘first’ can be time-stamped to ensure the precious moments can be remembered, however big or small. Capturing everything from the earliest giggle to the first taste of a lemon, and the essential first ride on a swing.

Frames, At Last Creative

At Last Creative presents a bright and colourful assortment of wooden veneer frames that make the perfect gift. These exquisite frames are offered in two sizes: 5″ x 7″ priced at £30 and 10″ x 8″ at £40. Each frame is elegantly packaged in smart gift boxes, adding an extra touch of sophistication to your cherished memories.

As the holiday season approaches, At Last Creative are delighted to offer the convenience of printing your pictures and seamlessly placing them into these frames.They understand that the build-up to Christmas can be busy, and their service aims to make your life a little easier while ensuring your memories shine in these exquisite frames.

Contact: or call the office on 0207 622-3845.

Toys Of The Week


Decoy Dirt Scooter, Xootz

Experience the thrill of off-roading like never before with the effortlessly stylish and lightweight Xootz. This versatile companion opens up new horizons, taking you to places you might have never imagined reaching.

Equipped with robust 8″ off-road wheels, meticulously designed for tackling diverse outdoor terrains, the Xootz ensures a smooth ride. Its wide, heat-treated aluminium deck offers ample space for comfortable foot placement, complemented by a chic black and white striped scooter design on the grip tape deck.

The scooter’s sturdy frame, featuring a quad bolt clamp, comes complete with soft-grip handles, delivering both comfort and shock absorption as you navigate your way through picturesque landscapes. Plus, with the extra-wide footbrake, you have reliable and swift stopping power at your fingertips, ensuring you stay in control and safe throughout your exploration.


MiMiQ is an entertaining and educational party game suitable for both kids and adults, guaranteed to have you in fits of laughter.

The objective of the game is to gather sets of four identical cards. To achieve this, players engage in a hilarious activity known as “MiMiQ-ing,” where they imitate the facial expressions depicted on the desired cards. In case you lack the requested card, a playful twist is introduced—you can comically stick out your tongue.

Latest Books

History FACTopia!: Follow Ye Olde Trail of 400 Facts, Paige Towler

In this blast-from-the-past adventure, you’ll discover hundreds of the most mind-blowing facts from history. Hidden tombs, ghostly ships, boiled vipers, samurai warriors, snow machines, pet lions, hidden pyramids, secret codes, flaming fireballs, wooden swimsuits, sparkling jewels and many more are all woven together in this ingenious web of connected facts.

And there isn’t just one trail through these facts. Sometimes your path branches, and you can choose to fast forward or rewind to a completely different (but still connected) part of history. Where will your curiosity take you?

The Very Young Person’s Guide to Ballet Music, Tim Lihoreau and Philip Noyce

Pull on your pointe shoes and follow our heroes as they explore beautiful scenes inspired by some of ballet’s most loved music, including Swan Lake, Giselle, The Nutcracker, Spartacus, and The Firebird. Young readers can discover iconic moments, including Swan Lake’s Dance of the Cygnets, The Clog Dance from La Fille Mal Gardée, and Don Quixote’s Dance of the Matadors. Original illustrations capture the beautiful story of the ballet, while the sound button brings the composer’s dazzling pieces to life. Every spread features fascinating facts about the ballet, performers, the composer, and the music.

Ideal for young children starting music and dance lessons, The Very Young Person’s Guide to Ballet Music is guaranteed to delight and inspire.

Preorder from Amazon.

What’s On

Awesome Autumn, KIDLY

KIDLYhas ushered in the autumn season with their inaugural pre-Black Friday event, “Awesome Autumn,” starting on September 29th, 2023. This week-long celebration includes family-friendly activities like a Welly Walk and an interactive scavenger hunt with exciting prizes. The highlight is a partnership with family travel experts, Tiny Travelship, offering a chance to win a luxurious three-night Scottish family getaway.

Additionally, this event marks the launch of KIDLY Label’s Autumn/Winter 2023 collection, their most extensive range to date, featuring stylish and sustainable outerwear, footwear, daywear, and sleepwear. To help families prepare for the season, KIDLY offers substantial savings of up to 30% on KIDLY Label and six popular brands.

KIDLY Founder & CEO James Hart highlighted the event’s dual purpose: celebrating the season they love while offering valuable discounts to help families with the expenses of outfitting their growing children.

The Awesome Autumn campaign runs from September 29th to October 8th, 2023.

Disney100: The Exhibition

From Friday 13th October, Disney fans spanning all generations can embark on a nostalgic journey through ten magnificent and imaginatively themed galleries in the 20,000-square-foot exhibition at ExCeL London.

Through a collection of rarely-seen historical artifacts, moving stories, original costumes, and interactive installations, visitors can journey back in time and get a look behind-the-scenes at the making of Disney’s most popular characters, films, shows, and attractions, including the “crown jewels” of many Disney classics.

Reopening of the Disneyland Hotel

Disneyland Paris is thrilled to announce the highly anticipated reopening of its renowned, five-star Disneyland Hotel on Thursday 25th January 2024. Every centimetre of the interior of this legendary establishment is undergoing a complete “reimagination,” from the spectacular grand lobby to the luxuriant rooms and suites, to offer its future guests a new luxury concept interwoven with beloved royal Disney characters, both classic and new.

Disneyland Hotel is the first Disney Hotel to propose a five-star journey celebrating Disney royalty in all its expressions. From Cinderella to Frozen, The Sword in the Stone, and The Princess and the Frog to Moana, guests will be given the lead to become part of the story and create their own magical moments.

IN THE SPOTLIGHT: Absolute Collagen: The Award-winning Liquid Collagen

Absolute Collagen’s unique liquid formula gives you a high dose of collagen in a concentrated daily dose in a convenient travel-friendly sachet. Each 10ml serving of the supplement contains 8000mg of hydrolysed marine collagen. It’s also infused with Vitamin C, which is essential in stimulating collagen synthesis and assisting in antioxidant protection against UV-induced damage.

Absolute Collagen champions absolute possibility and the belief that our bodies are truly remarkable, whether you’re on a journey through pregnancy, surrogacy, or adoption. The importance of nurturing and respecting it starts from within.

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Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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