My Baba Measure / 15 February, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

Peter Rabbit Collection, Mori

MORI – the award-winning sustainable baby and toddler lifestyle brand – has launched a collaboration with the much-loved World of Peter RabbitTM in a licensed deal executed by Penguin Ventures on behalf of brand owner and Beatrix Potter publisher, Frederick Warne & Co. (now part of Penguin Random House). The charming keepsake collection of day and sleepwear, which is full of delightful fun and adventure for newborns up to 5-year-olds, is now available and is sure to be adored by fans of Peter Rabbit, young and old!

30% off ergoPouch Sleepwear

ergoPouch make natural fibre, premium, ergonomically designed sleepwear and sleep solutions for babies and kids that are TOG-rated for warmth. Sleep (or lack of) in the first five years is difficult and full of challenges, it’s hard to know what to do sometimes. ergoPouch sleepwear is designed with the safety and comfort of little ones in mind, with clever solutions to suit their sleep needs as they grow, develop and change.

ergoPouch is giving a higher 30% off 2.5 & 3.5 TOGs sleepwear from Thursday 16th Of February 2023 until Monday 20th of February 2023.

iCandy Peach 7 in Biscotti

iCandy is delighted to announce an exclusive collaboration with Molly-Mae Hague for the much-anticipated launch of the stunning Peach 7 in Biscotti. Molly-Mae and her baby girl will be the very first in the world to be seen with this new addition to the Peach 7 collection, for an exclusive period globally before it becomes widely available in Spring 2023.

A luxurious and sophisticated nearly-nude, Biscotti is an on-trend, elegant new colourway, complemented by a carefully curated new stylish Blonde chassis. Subtle metallic gold with beautiful black detailing, Biscotti is the ultimate choice for fashion-conscious parents.

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Stokke Sleepi

The Stokke Sleepi is a three-in-one deal. It cleverly transforms from crib to cot to toddler bed, growing with your child from their very first day. Designed in 1999, the Sleepi is now 23 years old and has stood the test of time for good reason. For those looking for a timeless, statement nursery piece that will last, this is it. In white, natural, or hazy gray, the Sleepi will fit perfectly within any colour scheme.

Changing Bag, Bag Daddy

The multi-award-winning Bag Daddy is no ordinary changing bag and why would it be when it’s designed by serving soldiers and a military equipment designer with years of experience creating, making, and using military kit. As dads themselves, the team behind Bag Daddy are on a mission to produce gender-neutral products that not only look good but also stand the test of time.

“On the one hand dads want to be more involved in raising their children but too often products are aimed at mums – leaving fathers feeling like second-class parents. Bag Daddy aims to support dads to feel good about themselves by providing top-quality, stylish products that lend a helping hand.” Major Freddie Macnair, Founder

The Bag Daddy changing bag was two years in the making, designed with military precision from high quality waterproof canvas with a leather finish – making it perfect for the great outdoors. The multipurpose bag features a middle pocket which reflects heat to keep things hot or cold, comfortable straps and versatile pockets – all of which can be opened one-handed. The bag can be customised by adding extra pockets, an adjustable shoulder strap and luggage strap. It comes complete with a durable changing mat which fits inside the rear pocket.

‘Girls Like Us’ Campaign, Aunt Joy Gallery

Aunt Joy, an online gallery exhibiting contemporary art created by women, is excited to announce ‘Girls Like Us’. A collaboration series bringing together the incredible talent of creative young girls with established & emerging artists, a little hint at the future of art by women.

Aunt Joy has sent out an international call out inviting girls between the ages of 8-14 to create an artwork based on JOY, and email to by the 18th February.

Launching on International Women’s Day the “Girls Like Us” collaboration series will include a collection of limited edition prints and original paintings, all created by featured Aunt Joy artists, with the selected artworks by the young girls at the core.

Available to purchase at 50% of sales will be donated to the women-centred charities that Aunt Joy supports. Each selected young artist will receive one of the limited edition artworks that their art is featured in from the collaborating artist.

Toy Of The Week

Pokémon Countryside Windmill Mega Building Set, John Lewis

Watch Pikachu, Pidgey, and Wooloo explore the countryside with this building set featuring the innovative Motion Brick. Build the windmill and country environment, then turn the crank to see Pikachu, Pidgey, and Wooloo come to life.

Latest Books

The Hare-Shaped Hole, John Dougherty

The Hare-Shaped Hole is a beautiful, touching, and poignant picture book which gently explores themes of grief and loss.

Hertle and Bertle were always a pair, though one was a turtle and one was a hare. They were utterly buddies, and best friends forever and whenever you looked, you would find them together… until quite unexpectedly… the end came.

Powerful and moving text from children’s author and poet John Dougherty is paired perfectly with warm illustrations from the wonderfully talented Thomas Docherty in a thoughtful and sensitive approach to this difficult topic.

What’s On

ZOG, Spring Tour

The first images are released today of Zog, which roars back to the stage this week! Based on the bestselling book by Julia Donaldson with illustrations by Axel Scheffler, the smash-hit stage adaptation from Freckle Productions is flying across the UK throughout Spring and Summer, opening this week at the Wycombe Swan on Tuesday 14 February and culminating in a month-long Summer Season at The Lowry, Salford from Thursday 3 August.

Half-Term at Battersea Power Station

We wanted to highlight all of the family friendly activities taking place at Battersea Power Station, London’s most exciting and new neighbourhood.

Activities across the development include the free to attend Light Festival, showcasing installations from 8 international artists across the Power Station which comes to an end on the 5th March.

Battersea Power Station will also be hosting workshops inspired by the Light Festival, from 11am – 4pm starting at £5 and include all the materials needed. From Lantern making to LED hula hooping, the workshops will be running from 11th to 19th February. More information, including how to book any of the workshops can be found here.

Why not take the visit up a notch to Lift 109, London’s news attraction for all of the family to enjoy. With unparalleled views of the London skyline 109 metres above ground.

Half Term offering also includes The Cinema in The Power Station, experiencing a game of virtual reality at DNA VR or a round of mini golf at Birdies Battersea.

As for food & beverage offerings, they have a fantastic mix of restaurants with special kid’s menus for mini foodies available at Where The Pancakes Are, Tonkotsu, Bread Street Kitchen, Tapas Brindisa, Gordon Ramsay Street Pizza and No.29 Power Station West. Plus, the Light Festival’s food and drink pop-ups include Queen of the Crepes, Roti King, Fondue Power and many more.

On the My Baba wish list…


NEW BABY-SAFE 5Z, Britax Römer

The NEW BABY-SAFE 5Z by Britax Römer is their lightest and most innovative infant carrier yet, at only 3.9 kg, the BABY-SAFE 5Z is extremely light and comfortable to carry.

Featuring optimal comfort for your baby with ergo recline which introduces a new level of safety, comfort, and ergonomics. When reclined, the babies’ position becomes flatter and more ergonomic, supporting and promoting the healthy development of the spine and keeping the airways open. Quickly switch in and out of Ergo Recline – no matter where you are. It can be used both inside and outside of the car, so your baby can sleep safe and sound on any journey.

The BABY-SAFE 5Z can also be used on pushchairs from Britax Römer and other leading brands.*

The NEW Britax Römer BABY-SAFE 5Z launched in February in chic Space Black and NEW Jade Green, which is not only a beautiful colour, it is a great unisex colour and also the perfect colourway that has longevity.

*Additional adapters needed



DUALFIX M PLUS, Britax Römer

The DUALFIX M PLUS is a simple-to-use car seat that offers all-around flexibility. It can be rotated by a full 360° to give you the best flexibility on the go – while also making it easy to seat, harness and remove your child from the car.

Whether your child wants to discover the world or have a little nap on the go – with the DUALFIX M PLUS, you and your little one are set for cosy flexibility. Thanks to the multiple recline positions, comfort always rides along.

The seat is suitable from 3 months up to 20 kg rearward facing, and the short-rebound bar provides increased leg room. Or you can turn the seat to forward facing, at the press of a button, as soon as your child is big enough.
This child car seat needs to be attached to the ISOFIX anchorage points of your vehicle.


KIDFIX i-SIZE, Britax Römer

Just like they care for children and their safety around the globe, Britax Römer very much care for the world they grow up in to protect their future.

In 2021 the KIDFIX i-SIZE was the lead product family to kick off product-led sustainability for Britax Römer. They ensured all packaging was replaced with sustainable alternatives, each KIDFIX i-SIZE was packed in a plant-based bag and recycled carton made from responsible sources. Even the tags they used for product information are biodegradable on soil, resulting in no microplastics entering the ecosystem

Their GREEN SENSE collection launched later in 2021, with a fabric made of 100% recycled polyester, made with up to 138 plastic PET bottles per product, that have been turned into soft yarn which are then spun to create premium fabric covers.

In November 2022 Britax Römer announced the KIDFIX i-SIZE, is their first 100% carbon neutral product, making it the perfect choice keeping safety you can trust as well as sustainability in mind.

This is only the beginning for Britax Römer, they are continuously working on further projects.!


In The Spotlight

smarTrike Traveler

The smarTrike Traveler is the world’s first convertible stroller that transforms into a trike at the push of a button. This innovative piece of equipment is our top pick for fun and functionality on the go.

The smarTrike Traveler is more than just a stroller. It seamlessly transforms from a compact stroller to a trike, adapting as your child grows from 6 months to 4 years old. Easy to assemble, it features four stages, supporting every stage of your child’s development and making outings a breeze.



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