My Baba Measure / 24 October, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

NEW ‘Coco’ Shade Peach 7, iCandy

The iconic Peach 7, already celebrated as the ultimate pushchair for first-time parents, has been beautifully engineered to cater to your every need, ensuring the utmost comfort and convenience for both you and your baby. Suitable from birth, the spacious carrycot provides a secure and cozy environment for your little one, even allowing for Lullaby Trust-approved permanent overnight sleeping. The premium knitted jersey fabrics, known for their softness and comfort, make every adventure with little ones a truly unforgettable experience.

Now in its seventh generation, the iCandy Peach is a true British classic; it embodies perfection in functionality, quality, and safety, and has become the trusted go-to choice for parents who seek cutting-edge design and longevity without compromising on style. The iconic one-handed fold mechanism, combined with a uniquely ingenious carry strap, and definitive single-to-double capacity, enables parents to accommodate their growing family with ease.


Their Future: Meet the World’s ONLY Recyclable Baby Blanket

Their Future has emerged as a game-changer in the baby market with its groundbreaking baby blanket. Priced at £39.99, this beautifully presented plush ivory blanket boasts a soft touch like no other, ensuring your little one’s ultimate protection, comfort, and safety. It’s a perfect gift for new or expecting mothers, combining simplicity with style.

What sets Their Future apart is its innovative features. Thanks to special technology used in its manufacturing, the blanket doesn’t release microfibers and is produced without any harmful chemicals. This ensures the utmost safety for your baby. Moreover, the blanket’s moisture-repelling qualities prevent stains and odors from lingering, and any moisture is effortlessly wicked away, making cleaning a breeze. And, in a nod to sustainability, once the blanket reaches the end of its lifecycle, it can be returned for recycling, contributing to the production of new fabric. Their Future has truly redefined baby blankets, delivering not only premium comfort but also environmental responsibility.

Vapour Plug & Nightlight, CALPOL

Suitable for the whole family, the CALPOL Vapour Plug & Nightlight emits soothing Lavender and Camomile vapours for clear and easy breathing at night. Not only does the Calpol Vapour Plug help to comfort your child, the friendly orange nightlight helps them to feel safe and reassured throughout the night, allowing them to get that crucial shut-eye they need for growth and development.

The Calpol Vapour Plug & Nightlight is simple to use and includes easy-to-replace refill pads in packs of 5 and 10, which provide up to 8 hours of soothing nighttime comfort.

Tips for use:

  • Allow 60-90 minutes for vapour to fill the room.
  • Strength of vapour will vary depending on room size and ventilation.
  • Vapour will be stronger, the closer the unit is to the user.

ShimmerVille™, Claire’s

Just Landed – Claire’s exciting metaverse franchise ShimmerVille™ is expanding from your screens to an exclusive, limited edition collection of IRL mini plush and accessories!

This cute new collection is coming to you from the digital world of Shimmerville™, with critters coming to life in the real world, bringing big personalities and cuteness overload in must-have styles. They are so rare you won’t find them anywhere else! From the Metaverse to your home, these cute and cuddly critters couldn’t wait to meet you IRL.

From mini critter backpacks, water bottles and squish balls to plush characters in the form of notebooks and keyrings, this is the ultimate collection for any gamer! The collection represents a selection of its most beloved in-game critters that you can shop both in-store and online.

Ultenic K20 Dual Air Fryer, Amazon

360° Rapid Air Circulation Technology delivers mouthwatering dishes that boast a crispy exterior and a succulent interior, all up to 60% faster than conventional ovens. This not only saves you a significant 80% on energy bills but also opens a world of culinary possibilities, from breakfast to dessert, courtesy of the six convenient one-touch cooking presets: Air fryer, Broil, Bake, Dehydrate, and more. Dive into endless culinary adventures by adjusting time and temperature settings as you please.

Designed to accommodate families and gatherings, this air fryer boasts a capacious 7.6L dual basket capacity. You can even split it into two 3.8L baskets, each with its independent cooking controls, making meal preparation faster and more efficient, eliminating the need for back-to-back cooking. And with an SYNC Finish function, you can simultaneously cook two different foods using different methods and have them finish cooking at the same time. Plus, the Dual Cook function simplifies the process by allowing both baskets to cook with the same settings, fully utilizing the 7.6L capacity. Cooking has never been this versatile and stress-free!



Halloween 8 Macaron Gift Box, Laduree

The all-new Pecan Macaron combines pecan, chestnuts, honey, Muscovada sugar and a hint of cinnamon cream, bringing together the warm autumnal spices of the season.

Leading up to Halloween, Ladurée is offering a limited edition Halloween box, complete with a selection of iconic Ladurée flavours and dressed in an equally beautiful and spooky box with an arachnid-inspired lace trim.

Toys Of The Week


Liberty Paw Patrol Tonie, tonies

It’s Liberty, reporting for duty! Join the Paw Patrol pups in Adventure Bay for a selection of stories that are paw-fect for long journeys and at-home play marathons.

Mickey Mouse Headphones, StoryPhones

StoryPhones are the first smart, portable wireless audio entertainment device for children, combining high-performance headphones with an internet-connected content player. Access stories by simply popping a StoryShield disc into the StoryPhones. It will then automatically download the story into the headphone’s memory and start playing. After the initial download, it will play the content independently of any network or other device.

Discover the StoryPhones library full of carefully curated content, suitable for children aged three and up, that entertains and educates with audio stories, music and more. This careful selection allows parents to relax, knowing it’s not necessary to monitor what children are listening to. Over the coming years, ONANOFF will continue this ongoing collaboration with Disney to build an enchanting collection of magical stories for kids to enjoy. In addition to Disney, other exciting licensing collaborations will be added to bring even more characters to the range of StoryShields!

Ultimate Styling Case, Casdon

The Casdon Ultimate Styling Case is the perfect way for your little one to learn how to style their hair like a pro!

This compact case comes with a light-up mirror, 25+ hair accessories, and a styling booklet to help little ones experiment with different styles – perfect for styling dolls, teddies, friends, and (of course) themselves.

The best part? The Casdon Ultimate Styling Case is compatible with other Casdon Dyson Styling toys. So, you can mix and match to create your very own imaginary hair salon! Let your imagination run wild with the Casdon Ultimate Styling Case!

Introducing Voxblock

Get ready to unplug and unleash the power of storytelling with Voxblock, the audiobook player that’s a game-changer for kids aged 3-12.

Voxblock is all about the magic of real books that slide right into this super-easy player – no screens, no Wi-Fi, just pure listening joy! Designed by Scottish parents Tom and Rebecca, Voxblock lets kids dive into the world of stories all on their own, no grown-ups needed! It’s like a Christmas morning dream come true – no fuss, just open and enjoy! Voxblock makes stories come alive while supercharging those literacy skills. A gift that keeps on giving

Recognised as the Best Kids Audio Player for Ease of Use by both The Independent and The Evening Standard, The Voxblock Starter pack contains a Voxblock player, bumper and three stories for £59.99.

Latest Books

Personal Finance For Dummies, Eric Tyson

Personal Finance For Dummies has been tackling financial literacy for 30 years. This tenth edition continues to share the sound advice that’s helped millions of readers become financially literate while demystifying the money matters of the current era. Get familiar with the financial pillars of earning, saving, investing, borrowing, budgeting, and protecting your assets.

Dig into modern concerns like navigating the housing market, weathering the highs and lows of an unpredictable market, evaluating new stuff like cryptocurrency, and budgeting to achieve your financial goals. Take the anxiety out of money matters by building a solid financial plan, learning to spend and invest wisely, and managing your debt. Follow the advice that’s helped readers for three decades!

Enchanted Tales, Laura Sampson

This stunning collection brings together a selection of enchanted tales from all over the world – from North America to West Africa, France, Ukraine, Peru, India, Japan, Vietnam, New Zealand and more! Get lost in tales of imaginary worlds, enchanted animals, fantastical creatures, wishes and wizards. Retold by storyteller and vocal performer Laura Sampson, with beautifully detailed artwork by Taiwanese duo Quang and Lien.

A beautifully illustrated story collection to treasure, Enchanted Tales is the perfect gift to open up a world of magic to readers of all ages.

What’s On

Hamleys Halloween

Get ready for a spine-tingling, Halloween adventure like no other as Hamleys, the Finest Toy Shop in the World, launches its spectacular Halloween celebrations! Stop off at Hamleys Regent Street for a host of family-friendly, fang-tastic activities that will have kids of all ages screaming with delight!

Haunted Hamleys wouldn’t be Halloween without a creepy crew to trick or treat with!

Our favourite Hamleys characters have gone dressing up mad; from 5th – 31st October, say hello to Ragdoll Witch, Vampire Ringmaster, Frankenstein Ringmaster, Werewolf Racer and Professor Beetlejuice Bubbles, and last but not least – Wizard Hamley Bear, taking us on a very special, extra spooky adventure! They’ll be asking you to make some monster moves with them every day at Hamleys during Halloween in their daily dance parade, so watch out; there are some kooky creatures about!

IN THE SPOTLIGHT: There’s a new bundle in town! Introducing the Dr. Brown’s Options+ Narrow Neck Bottle Starter Kit!

With over 20 years of experience, the unique, 100% vacuum-free vent system and enhanced design of Dr. Brown’s Options+ Anti-Colic Bottles are clinically proven to help parents prevent infant colic.

The NEW Dr. Brown’s Narrow Neck Bottle Starter Kit from Baby Central is a cost-saving bundle that contains everything you need to start your bottle-feeding journey. If your baby prefers narrow-neck bottles during feeding, these adaptable bottles can be used with or without the removable internal vent system, transforming them into a teat-vented bottle for more convenience.

Read Next

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The Best Kids’ Advent Calendars For Your Christmas Countdown

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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