My Baba Measure / 13 December, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Apricot Lipstick, Annabelle Minerals

Milk for Santa, Milk & More

Want to make Christmas Eve that extra bit special? Looking for the final addition to your Christmas Eve box, to ramp up the excitement for the big day?

The country’s leading online milk and grocery doorstep delivery service Milk & More delivers nearly 80 million pints of milk in iconic, refillable glass bottles every year, and is now here to help Santa get onboard with refills… with Milk for Santa.  Launching just in time for Christmas it’s perfect for getting the little ones in the festive spirit and in Santa’s good books as he makes his deliveries around the world!

Get ready to make memories and start new traditions with this limited-edition keepsake glass bottle.  The reusable bottle can be filled, and refilled, with your favourite milk or milk alternative and is the ideal treat to leave for Santa, alongside a tasty mince pie, and carrots for his reindeer.


With winter now fast approaching, the cooler temperature and drier air can cause little ones’ skin to become irritable and itchy. AVEENO® Baby is here to help with products from its renowned Soothing Relief and Dermexa ranges. The Soothing Relief range is clinically proven to soothe babies’ dry, irritable skin; and the Dermexa range is clinically proven to soothe and relieve very dry, itchy skin, and it is also suitable for babies who may be prone to eczema.

Disney’s Wish Tonie, tonies

Join a courageous young dreamer called Asha and Star, a glowing ball of boundless energy, on a magical adventure to save her kingdom’s wishes. All your little wish-makers have to do is pop this Tonie on their Toniebox and they’ll be right there as Asha, Star and Asha’s pet goat Valentino confront a most formidable foe – the ruler of Rosas, King Magnificon. This short story version of Disney’s Wish proves that wondrous things can happen when you believe and have courage.

Featuring a short story version of Disney’s Wish and ‘I’m A Star’ an original song from the film, listeners will be enchanted by this adventurous tale that’s been a century in the making.

Sponsor a Star For Starlight, Stars for Starlight

The festive period is fast approaching, and as we start to buy our Christmas presents, it’s important to remember the children who will be spending Christmas away from home and loved ones.

This year, once again, thousands of children will be admitted to hospitals across the UK, who are not only poorly but feel anxious and scared. Children in hospitals need to have fun, and play creates a much-needed chance to have a sense of normality and control too.

Children’s charity, Starlight, has the perfect stocking filler idea for those looking to do some good this Christmas. Plus, it’s easy, affordable and sustainable! For just £10 you can sponsor a star on Oxford Street for Starlight and all the money will go towards making a child’s stay in hospital brighter this Christmas. Starlight is the UK’s leading charity for play in hospitals and hospices, making sure children have less scary and less traumatic experiences. Every star with ‘Stars for Starlight’ gives the gift of play to children in hospital.

Toy Of The Week

The Mole, Charlie Mackesy

Since its publication in 2019, The Boy, the Mole, the Fox and the Horse has warmed the hearts of millions of readers across the globe. The mole, in particular, has brought joy and delight to readers – for his bravery, friendship and love of cake! After receiving countless messages asking for a mole friend to have at home, Charlie has worked with a UK-based family-run production partner to create a plush toy mole.

For children and adults, Charlie’s mole has been thoughtfully crafted to act as a tangible reminder to take care of themselves, and they will make it through the storm. Charlie hopes this plush toy mole will be a friend to all, to carry with them and remind them they are loved and enough.

Latest Books

When the Fog Rolls In, Pam Fong

When a thick fog rolls in, an irresistible little puffin is lost in unfamiliar territory. When the Fog Rolls In is an exceptional picture book about navigating uncertainty, opening your mind, and finding your way back to your flock.

On a clear day, it’s easy to see your way. But when the fog rolls in, it’s hard to know which way to go. Sometimes the only way to escape the fog is to go through it, knowing that the big, bright world is waiting for you on the other side.

With a sensitive, layered text and atmospheric, lush illustrations, author-artist Pam Fong has crafted a tenderhearted story about a lost puffin finding its way through foggy circumstances. This expressive picture book will help readers—and their parents—talk about feeling lost, making decisions, and broadening their perspectives.

What’s On

Disney On Ice Presents 100 Years of Wonder Tickets

Join Mickey, Minnie, and beloved Disney characters as you immerse yourself in the enchanting tales of Disney On Ice presents 100 Years of Wonder.

Experience the live, on-ice debut of Mirabel and the captivating characters from Encanto as they discover the uniqueness within each person. Embark on an adventurous journey with Moana and Maui to rescue the island of Motunui, witness the heartwarming moments with Anna, Elsa, and Olaf as they bring back summer, and delight in the magical performances of the Disney Princesses as they fulfill their dreams. Feel the camaraderie of true friendships with the Toy Story gang, as well as the endearing connections of Dory and Nemo.

The spellbinding magic of Disney is now more accessible than ever with the arrival of Disney On Ice presents 100 Years of Wonder!

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In The Spotlight

Formula Pro Mini, Baby Brezza

Baby Brezza’s latest portable formula dispenser simplifies feeding while travelling.

Dispensing 60-300ml of body temperature formula to the perfect consistency every time, the Formula Pro Mini conveniently works with virtually all formula brands and bottles. Faster, more accurate and more hygienic than making bottles by hand, the Formula Pro is easy to set up and use thanks to digital controls, and it even includes a dishwasher-safe removable water tank.




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