My Baba Measure / 20 December, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Absolute Droplet Gift Set, Absolute Collagen

The Bear, Noma Napier

Santa’s Calling You

There’s still time to enjoy a real grotto experience at home with the unique Santa’s Calling You experience. Schedule a date and time this week and create a magical memory for children and the whole family as they chat to Santa Claus.

Each LIVE video call lasts 10 minutes and every Santa is played by a professional actor dedicated to making the experience as authentic and special as possible, creating believers of everyone. Find out if your child is on the nice list, give present requests and amaze your child as Santa reveals facts to show he’s always watching.

Visit Santas Calling You to check availability and book a LIVE 10-minute Video Chat Experience for just £24.99 during the week before Christmas. If you want to build the excitement in the lead-up to Christmas Day, book a LIVE Santa Video Chat Experience on Christmas Eve for just £34.99. You also have the option to order a recording of your video as a keepsake.

All the actors are fully trained, DBS checked as well as being briefed to answer all the tricky questions children ask about Christmas.

Winter Travel with Your Baby Made Easy with Leclercbaby

Christmas is the time of year when we all love to come together with family and friends to celebrate and make long lasting memories. Travelling with a little one can be stressful at the best of times but even more so when you need to pack lots of winter clothes and essentials to ensure your baby is kept warm and comfortable.

Leclercbaby strollers are perfect for travel all year round, but especially in winter with the addition of their coordinating accessories.

Whether you are jetting off to visit Santa in Lapland or packing up your car to cross country to visit family, Leclercbaby strollers are all cabin friendly and compact enough to fit in the overhead compartment on a plane or to take up minimal room in your car boot. With the one hand autofold, and their lightweight stats, they are also super functional to make travelling, no matter what form of transport, stress-free.

Love Struck

What’s the difference between broccoli and bogies? Answer: Kids don’t eat broccoli.

If you’ve ever struggled to get more fruit and veg into your kids, Love Struck are here to help! They offer lip-smackingly good smoothies (and soups) delivered directly to your freezer. In 14 or 24 little packs made up to award-winning recipes, packed full of frozen fruit and veg – and nothing else.

You just pop the contents into a blender with a liquid of your choice (such as apple juice, coconut water, almond milk), blend for 30 seconds and boom – 1 or more of their 5 a day.

With free shipping (always) and a subscription option, it’s easier than ever to get goodness into your family’s life. They’re also super proud to be B Corp certified, meaning that they put sustainability at the heart of everything they do.

Winter Sleepsuits With Padded Sleeves, Pure Earth Collection

These new totally magical sleepsuits have snuggly plush fabric inside the sleeves and fold over mitts to help keep little arms warm on cold nights. Ideal for use under baby sleeping bags. 100% GOTs certified organic cotton.

iCandy Winter Sale

Launching at 9 am on Sunday 24th December, iCandy’s Winter Sale will prove to be an unmissable opportunity with incredible savings of up to £451.

Whether you have your eye on the head-turning iCandy Peach 7 in Cobalt or Blush, the multifunctional Core, or the stunning Peach 7 Designer Collection Cerium, there is an impressive raft of offers to take advantage of.

Plus, as always, each and every iCandy pushchair is covered by the iCandy guarantee of an industry-leading 5-year warranty.

The iCandy Winter Sale offers are valid from 9am on 24th December 2023 to 11:59pm on 23rd January 2023 inclusive, while stock lasts.

Toy Of The Week



Magic Mixies™ Pixlings Blind Bag, Claire’s

Unleash a new breed of Magic Mixies™ with this Pixlings doll blind bag! Cast spells, and be your enchanted self by collecting ONE of many little pixlings! With each figure having their own unqiue power, which will you unbox?


Latest Books



Flying High, Cao Wenxuan

Have you ever felt small and low? Can Wawa the bird find a way to help her friend see that being different can be a strength, giving a child the courage to fly a kite at the town’s festival? Join the pair on an extraordinary and inspiring journey through the wonders of the world, helping to grow understanding and confidence.

What’s On

Wimbledon Children’s Festival

A brand-new Children’s Festival will take place at the New Wimbledon Theatre from 30 July – 11 August 2024.

This inaugural festival presented by the New Wimbledon Theatre and Roast Productions will feature an action-packed programme including live theatre, opera for babies, and events with leading children’s authors Piers Torday, Lydia Monks and Jennifer Bell. Full programme to be announced in due course.

Wimbledon Children’s Festival will be the perfect way to kick off the summer holidays by introducing children to the power of live music and theatre, plus the chance to meet some of their favourite authors.

New Wimbledon Theatre and Roast Productions are thrilled to present the first Wimbledon Children’s Festival from 30 July – 11 August 2024. Initial programming announced today includes the European premiere of The 13-Storey Treehouse, a play by Richard Tulloch (The Book of Everything, Bananas in Pyjamas), adapted from the multi-award-winning book by Andy Griffiths and Terry Denton for ages 6+.

Marcel Lucont presents A Gameshow for Awful Children (Best Kids Show 2022 – UK Kids Comedy Festival) for ages 6+ and for the youngest audiences, HurlyBurly’s You Are the Sun, a very first opera for babies (and their grown-ups) explores the magic of nature, for ages 0-2.

Kicking off the children’s literary events, international bestselling author Jennifer Bell will take audiences on an adventure through her new book, Magicalia: Race of Wonders, where spectacular beasts called ‘magicores’ are conjured using different emotions. Learn about ancient meteorites, the science of energy and the magic of the imagination, for ages 8+. Join bestselling and award-winning illustrator and author, Lydia Monks for a fun and interactive session of storytelling and live drawing to celebrate the launch of her new book with Julia Donaldson, The Tooth Fairy and the Crocodile, for ages 3+. Plus award-winning and bestselling author Piers Torday (The Last Wild Trilogy) will give an interactive insight into how he became a writer for ages 8+.

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In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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