My Baba Measure / 22 February, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

M&S Kids partner with Disney to celebrate 100 years of wonder

Marks & Spencer celebrate Disney’s 100 years of Wonder this February with the exciting launch of a new kids’ collection featuring Mickey Mouse, Minnie Mouse, and their most iconic friends. The range brings a touch of magic from the world of Disney, embodying their treasured stories and beloved characters across a selection of clothing, nightwear and accessories.

Retro art inspires the collection, which sees comfortable sweats, motif pyjamas and cords in a fresh, fun, optimistic palette. Stylish varsity bombers and timeless stripe tops are the perfect casual pieces for daytime adventures, while fleeced oversized hoodies make for the cosiest of evenings.

Available in sizes 0-16 years, the Disney Mickey & Friends collection at M&S will be available in-store and online from 23rd February


BassiNest Flex, HALO

The bassinet’s clever portable design means parents can move it around the home for daytime naps, allowing daily chores to be carried out with peace of mind, while baby sleeps soundly and safely close to hand.

The HALO Flex can be folded completely flat for easy storage in even the smallest of places and comes with a handy carry bag, making it ideal for travel.

Sharing many of the same features as the BassiNest Swivel Sleeper, the BassiNest Flex includes the patented lowering bedside wall, so parents can care for their baby from the comfort of their own bed. This design is particularly helpful for breastfeeding mums or mums recovering from C-sections. The BassiNest Flex also features the same mesh breathable sides, so parents can see their baby at all times.


The Wonderfold Wagon Wheels

Fun festivals, beautiful beach days, wilderness walks… nothing beats family adventures. But with luggage, pushchairs and snacks galore, getting out and about with your little ones can be easier said than done! BRAND NEW to the UK is a wonderful wagon that’s set to transform family trips in every way. Welcome WONDERFOLD!

A household name in the U.S., and used by the likes of Kylie Jenner and Chrissy Teigen, the Wonderfold is wheeling its way into the UK and is destined to be this summer’s family must-have.
Fully safety certified, and featuring a five-point safety harness, the Wonderfold is packed full of features to help make parents’ lives easier, leaving kids safe, secure and happy.

NEW Baby Skincare Collection, My Expert Midwife

My Expert Midwife has launched a collection of midwife-developed and paediatrician-approved skincare products that can be used from newborn, designed to work alongside a step-by-step guide to help baby’s skin get the best start in life.

The collection includes:

  • Mega Mild Cleansing Wash – this gentle formula containing soothing calendula, marshmallow, and oatmeal can be used from baby’s first wash.
  • Mega Mild Moisture Milk – keeps baby’s skin soft and soothed. It contains hydrating and softening argan and rosehip oils as well as soothing oat kernel.
  • Totally Immense Dribble Defence – a gentle but effective barrier against rashes from milk and food dribbles or saliva. It is specially formulated with lanolin for skin protection and calendula which soothes and calms irritated skin.
  • Super Charged Skin Salve – a salve to target and soothe dry, sore, and irritated skin. Contains soothing ingredients to calm delicate skin. The 100% naturally derived formula contains protecting and anti-inflammatory lanolin and calendula, and soothing oat kernel oil.
  • Mega Calm Massage Balm – a nourishing massage balm for a calming, bonding baby massage.

All products are suitable for sensitive and eczema-prone skin.


Heart Felt Tips

Heart Felt Tips are an organisation providing pencil cases packed with pens and other creative tools for children suffering economic hardship.

The pencil cases are filled by children at schools and clubs and are distributed via frontline food banks, children’s charities, hospitals, and faith centres to ensure the kids receive them quickly. Along with teaching the importance of recycling and donating, Heart Felt Tips help to build empathy, enabling the luckier children who help to understand that there are people in their local community who are no different to them but are in need of extra support.

If you think your local school or group would like to get involved, please get in touch, or As well as schools and charities, companies and individuals can also get involved – we are looking for help providing stationery and activity books – new or recycled.

Step One

The ultimate underwear for boys aged 6-14, Step One trunks are made with all the same high-quality features as the adult collections. Sized from 2XS to S, they are available in a range of fun colours and prints and feature Step One classic fabric which wicks away sweat and lets you breathe.

Homesense X Comic Relief

Homesense has partnered with Comic Relief to launch a brand-new collection of fantastic aprons and homeware for Red Nose Day, featuring the incredible Mr. Men Little Miss character designs.

The most colourful Red Nose Day range to date includes tote bags, water bottles, lunch bags, plush toys, mugs and notebooks, providing customers with even more options when it comes to the limited-edition edit.

The Red Nose Day homeware collection featuring designs from Mr. Men Little Miss is available at Homesense and TK Maxx stores and online from February.



Kit & Kin Moves To Paper Packaging!

Kit & Kin is proud to announce that its multi-award-winning eco-nappy range will be moving entirely to paper packaging. This announcement will see Kit & Kin become the first UK brand within retail to make this change – pioneering an even more sustainable offering and marking a truly fantastic start to 2023!

Kit & Kin’s new paper packaging is made from 100% recyclable paper, a fully renewable resource, and is a development the brand has been working on for a long time. From today Kit & Kin will continue to offer its customers the same incredible quality products, now with even more environmentally friendly packaging.

Toys Of The Week

Floating Cloud Rainbow Train, Sylvanian Families

The Floating Cloud Rainbow Train will take Sylvanians anywhere they want to go in the Amusement Park! The pretty, pastel blue, freewheeling train features a plume of smoke escaping the chimney which not only provides seating for three baby figures, but bobs up and down as the train moves along too.

The set includes a brand-new figure, the long-eared Fennec Fox baby girl, Yulie, who comes in an exclusive outfit. Other baby and child figures can be placed in the driver’s seat and train passenger car too. The Train can also be combined with other Baby Amusement Park sets for a full theme park play experience.



Sunny Picnic Set, Sylvanian Families

Introducing the Sunny Picnic Set (£22.99) which features the new Fennec Fox girl, Jasmine, and her baby brother, Caleb. Also included is a tricycle with picnic basket. Simply pop the blanket inside or remove it so that both foxes can ride together to the perfect picnic spot. Pour cups of tea from the thermos flask and enjoy the foxy-themed buns and lollipops!

Latest Books

Float on over to Pufftown with Grumbalina, Karina Frederiks

Step into the magical world of Pufftown with Grumbalina, the newest sensation in children’s literature! This enchanting fairy tale follows the adventures of Grumbalina, a tiny fairy with a big heart, and her loyal friends, Chatty Chad, Perfect Polly, and Mitchy, as they embark on an incredible journey filled with wonder, excitement, and valuable life lessons.

Written by the talented Karina Fredericks and illustrated by the renowned children’s book illustrator, Dan Abdo, Grumbalina is a visual feast for the eyes, with stunning illustrations that bring the story to life. But it’s not just about the visuals; the captivating storyline will keep kids hooked from start to finish.

With its simple language and easy-to-read format, Grumbalina is perfect for children who are just beginning to explore the world of literature on their own. Parents can feel confident that their child is not only being entertained but also learning valuable lessons about friendship, kindness, and bravery.

So why not join Grumbalina on her magical adventure? Order your copy today and let your child’s imagination take flight!

A Little Dose of Nature, Dr. Alison Greenwood

Being surrounded by greenery and fresh air is scientifically proven to be one of the most effective ways to boost wellbeing. This book introduces children to nature’s five “key ingredients” that can provide cognitive and emotional benefits – each explored through a range of simple, relaxing activities. The book is written by psychologist Dr. Alison Greenwood, founder of the Dose of Nature charity, and the fun activities range from making a sound trumpet to creating wormeries and feeling the lovely squelch of mud between your toes.


The Enchanted Garden – Kids Trail, Borde Hill

Pull on your wellies and start exploring.

Discover the story of Piccolo, the smallest pixie in the Fairy Garden who needs to earn his wings by passing a series of challenges.

During the trail, stop to make a wish on the Wishing Chair and take a photo in front of the giant fairy wings, before visiting the Adventure Playground to let off steam.

Spot the emerging signs of spring including camellias, snowdrops, crocuses, daffodils, hellebores and some early-flowering rhododendrons.

The trail is suitable for children aged 3 to 8 years old and costs £4.00 per child, plus Garden entry, and is free to Members. Families can also visit the Adventure Playground which is located within the Garden and included in the admission price.

It will be running daily at Borde Hill until 26th March.

25-27 August: Big Feastival, BOOKING NOW

Big Feastival returns to the Cotswolds this summer from 25 – 27 August with a sensational line-up. Now in its twelfth year, the bank holiday extravaganza, hosted at Alex James’ farm, is renowned for delivering the perfect combination of amazing live music, critically acclaimed chefs, award-winning food and an unparalleled programme of family entertainment. Camping, Weekend and Day Tickets are on sale now available at

Big Feastival 2023 features an epic line-up of headline artists, including Sigrid, Tom Grennan, Blossoms, The Vaccines, Rick Astley, Melanie C and more.

On the My Baba Wish List…

Sarrah Coral Rug, Ruggable

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In The Spotlight: Kids Cakes, My Baker

If the thought of trying to make a show-stopping cake for your child’s birthday fills you with dread, you could let My Baker take the strain.

With their landmark bakery in Hendon offering delivery anywhere within the M25, and a network of over 200 carefully vetted artisanal bakers delivering across the UK, you can’t go wrong. WIth that kind of national coverage, and a seven day customer service hotline, they aren’t phased by last-minute requests or most dietary restrictions.

You can choose from a fantastic range of children’s cakes, getting a show-stopper from as little as £85. They deliver to your door, seven days a week, with a choice of morning, afternoon or evening slots.

If you have something very specific in mind that you don’t see, there is an efficient bespoke cake service. Their form takes two minutes to fill in and gathers all the information needed to quote, and they come back to you quickly – normally within a couple of hours, with a cake description and quote.

Our personal favourite is the Mouse Cheese Feast Cake – the mouse who has really overdone it really made our day!

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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