My Baba Measure / 14 February, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

The Hero Set, DCYPHER

Rose Hand Balm, Bamford

Aura Baby Wrap In Two NEW Sustainably Sourced Fabrics, Ergobaby

Specially designed for fourth-trimester bonding, the ergonomically designed Aura Baby Wrap has been relaunched in two, new, sustainably sourced fabrics.

The Aura Wrap in Knit is soft and cosy, making it comfortable for parent and baby and gentle on that precious newborn skin. Made from 100% Tencel ™ Lyocell fibres produced from sustainably sourced wood, it is certified biodegradable and created in a closed-loop production process that recycles 99% water and solvent.

Breathable and moisture-wicking, the Aura Wrap in Mesh keeps baby and wearer cool and dry whilst snuggled close. The lightweight fabric is made from recycled polyester comprising 36 plastic water bottles.

New Products, Maped Helix

Introducing the ultimate pencil case show stoppers: Infinity Colouring Pencils, boasting award-winning, patent-protected technology. With their triangular shape for optimal grip and all-lead design, these pencils promise mess-free, limitless colouring.

Also in the lineup are Color’Peps Oops Colouring Pencils, featuring erasers for mistake-free colouring. Their ergonomic shape and shock-resistant leads ensure durability, perfect for the playroom.

And for the felt tip enthusiasts, Color’Peps offers Magic Felt Tip Pens with colour-changing ink, allowing for endless creativity. Plus, don’t miss the Glitter Felt Tip Colouring Pens for a touch of sparkle in every stroke.




25 years of The Gruffalo with MORI

MORI are celebrating 25 years of The Gruffalo with a new collection for Spring / Summer.

The gorgeous new range features whimsical woodland prints and all our favourite characters from The Gruffalo which have been delighting children for 25 years.

Kylie and Dannii Minogue read Mini Bluey

Kylie Minogue and her sister Dannii Minogue have joined forces with Bluey – the hit animated TV series which has skyrocketed in viewership around the world – for a brand new digital series called Bluey Book Reads.

Bluey Book Reads brings to life many of the beloved Bluey storybooks inspired by the global hit TV series like never before with a celebrity-stacked calendar of reads, which also includes: Bindi Irwin; Tom Daley; Romesh Ranganathan; Suranne Jones; Eva Mendes; Jordan Fisher; Camille Cottin and Rob Delaney.

Toy Of The Week


Once Upon A Time, Clementoni

Every combination reveals a different story and a world of fairy tales to explore by choosing the characters, settings, emotions and new events each time.

An interactive storyteller for creating and listening to 64 stories, the elements of which can be combined differently each time.

The child can turn the 3 rolls to decide the story setting and the protagonist – chosen among animals, fictional and masked characters or professions – and then create the fairy tale by choosing what must happen.

An ideal game for stimulating imagination, listening skills and attention in small children.

Latest Books


The Library Mouse, Frances Tosdevin

“The tale of a little mouse with a big dream, lovingly told and wonderfully illustrated” – Lu Fraser, author of The Littlest Yak

Quill, the mouse, is a dreamer! He longs to write stories and share them with children in his beloved library. But getting his words noticed seems impossible for such a small creature. Can he and his spider friend, Leggsy, find a way to make his voice stand out from the crowd ? or will Quill’s stories remain forever unheard?

What’s On

NoMad London

NoMad London, the esteemed hotel in the heart of Covent Garden has unveiled its first afternoon tea offering, a celebration of the timeless British tradition with a whimsical NoMad twist. Classic dishes feature such as Egg Salad with Black Truffle and Chive, Smoked Salmon on an Everything Bagel, the creamy Cucumber & Herbed Cream Cheese, and a nod to NoMad’s New York roots with the Pastrami, Daikon & Mustard sandwich.

The expert bar team will also showcase six new innovative tea cocktails that can also be made alcohol-free. Highlights include the refreshing Yuzu Arnold Palmer, which combines Absolut Elyx Vodka, yuzu, lemon, and Crushed Sunset Oolong Tea, and the Sakura Maru, featuring Bols Genever Gin, pisco, lemon, Genmaicha Tea, and greek yoghurt.

Read Next

10 Cakes You’ll Want To Bake With The Kids

WIN! An Edurino Learn-It-All Bundle Worth £195

In The Spotlight

Shnuggle are proud to introduce the ‘Shnuggle Air Lite Bedside Crib’

This premium modern crib suits any interior with dual-view mesh panels for airflow and a quiet zip-down side for nighttime access. It includes an airflow mattress, hypo-allergenic fabrics, and complies with safety standards, featuring a low-level safety wall. Designed to ease colic and reflux, it offers six height adjustments and comes in compact taupe and grey options.



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