My Baba Measure / 28 February, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Intense Hydration Mask, Dermaroller

Eye Authority, HydroPeptide

iCandy Orange 4

The NEW iCandy Orange 4 isn’t just any stroller; it’s a fusion of practicality, style, and enjoyment, catering to both new parents and seasoned pros alike.

Right out of the packaging, the iCandy Orange 4 is primed for action, effortlessly adapting to the evolving needs of your expanding family. Its enhanced features, luxuriously soft suspension, and exceptional manoeuvrability ensure that it becomes your family’s reliable companion on every outing.

Who says parenting can’t be stylish? The iCandy Orange 4 defies convention with its elegant design. Its water-resistant breathable canopy, featuring mesh ventilation, comes in five chic colours: Pistachio, Fossil, Latte, Rose, and the effortlessly sleek Black Edition with a Jet Black chassis.

Colmar Kids Spring-Summer Collection

Lively and colourful, the new Colmar Kids spring-summer collection is dedicated to youngsters looking for style and practicality for everyday activities. The collection comes in a variety of colourways from muted to bright and toes the line between casual and performance, while balancing styling, the pieces look good and feel great. Technicality and attention to the environment are built into its fabrication, a core pillar of the brand’s DNA, and functional features include zipped hand warming pockets, stowaway hoods, adjustable drawstrings and ribbed collars and cuffs, to ensure long lasting wear, each piece is built to last. From iconic spring lightweight jackets and vests, that provide the core warmth and protection needed when the weather won’t cooperate, to unlined outerwear for those cooler summer evenings to colour-pop sweatshirts, t-shirts and joggers and beachwear look no further when you are struggling to keep up with the latest trends. Discover the collections here:


NEW SS24 Collection, Start-Rite Shoes

Start-Rite Shoes, the expert in well-fitted footwear, has introduced its charming collection for spring/summer 2024.

Ideal for tiny feet taking their initial strides or exploring the sunnier season, this collection offers a delightful array of new styles for children. Each design strikes the ideal balance between fashion, enjoyment, and foot safety to aid in the development of growing feet.

Start-Rite First Shoes stand out as the optimal choice for tiny feet, meticulously crafted to offer comfort and safeguarding, crucial for nurturing a child’s innate growth. Every shoe undergoes thorough testing, surpassing industry benchmarks, and guaranteeing durability and resilience against the rigors of daily wear. Key attributes of this collection comprise robust rip-tape fastenings, facilitating independent finger control and ease of use, along with padded ankle support and cushioned insoles. Furthermore, the ultra-flexible lightweight soles promote natural movement, ensuring unrestricted exploration and development.


NEW Pipsticks, Pip Organic

Nutritious and delicious organic food and drink company Pip Organic has launched their new Pipsticks, a 100% organic fruit bar made with no added sugar or preservatives. Containing fibre for slower-release energy and providing 1 of your 5 a day, Pipsticks are perfect for snacks and lunch box fillers! Available in two fruity flavours – Mango and Pineapple & Mango – Pipsticks are coming to retailers this Spring.

The Pipsticks, along with the rest of the Pip Organic range – which includes fruit juices, smoothies, and frozen lollies – provide parents with a guilt-free way to give into the pester power often associated with hungry tummies. The juices and frozen lollies are stocked in Waitrose, Ocado, Abel & Cole and Whole Foods, and the trusted family brand now has options across three different categories – drinks, snacks and frozen!

myFirst Frame Live 10, myfirst

The innovative myFirst Frame Live offers an impressive 16:10 aspect ratio, expertly showcasing photos and videos with remarkable clarity. Its sleek wooden frame, easily detachable and stylish, seamlessly integrates into any modern home, making it an ideal gift for those who take pride in their living spaces.

Featuring a power-saving mode and motion detection, the device intelligently turns off when not in use, conserving energy and greeting users with new memories upon their return. The 10” anti-glare glass screen minimizes reflections, ensuring optimal viewing conditions for photos and videos. Moreover, its fingerprint-resistant surface ensures a clean display, perfect for family use throughout the day.

With its auto-rotate feature, the myFirst Frame Live effortlessly adjusts to both horizontal and vertical positions, guaranteeing the best viewing experience regardless of orientation.


Strip Off Waxing Kit, Mylee

Revamp your at-home waxing experience with the Mylee Strip Off Kit. This all-inclusive package features the cutting-edge Digital Wax Heater, essential tools for flawless preparation and post-treatment, and a trio of top-rated Advanced Professional Stripless Waxes. Indulge in the delicate scents of Jasmine, Wild Rose, or Eucalyptus. Crafted with FlexiSmooth® technology, the Mylee wax guarantees a secure hold on even the smallest hairs, providing enhanced comfort and minimising breakage during the wax removal process.

Global Re-launch, Tommee Tippee

Tommee Tippee, a leading expert in parent care, has unveiled its new brand identity and 360-degree repositioning, marking a digital transformation and consumer-centric approach. With a focus on empathetic design, the brand aims to support parental well-being throughout the early years of parenting by enhancing intuitive abilities.

With 60 years of experience, Tommee Tippee offers products that simplify caregiving tasks, addressing parents’ needs from feeding to weaning. The new visual identity showcases stylishly engineered products, highlighting the brand’s innovation and heritage. Launching on February 26, 2024, the new branding will be integrated across digital platforms, packaging, and consumer activations globally.

Toy Of The Week


Swim and Style Fashion Dolls, Rainbow High

Rainbow High, is bringing back fans’ favourite characters: Ruby Anderson, Sunny Madison, Skylar Bradshaw and Violet Willow, in a new stylish Swim & Style design! Fans can start dreaming of the sunnier months with these adorable dolls.

Each Swim & Style character comes with a glistening wrap that can be styled 10 ways, as well as matching accessories in each character’s favourite colour, including a pair of sunglasses, a handbag and sandals so your new bestie is beach-ready! What’s more, each doll features flowing hair and is articulated for lifelike doll play.

Latest Books


Rebel Girls: All Things Friendship, Sara Jin Li and Camila Rivera

Good friends make you laugh until your stomach hurts, support you during tough times, and brighten even the gloomiest of days. But like all relationships, friendships can be complicated.

The tricky stuff, like figuring out how to make new friends, navigating group dynamics, and getting through arguments, might have your Rebel Girl feeling overwhelmed. This guide to
friendship is here to help!

Perfect for 8 – 12-year-olds, this nifty guide features insights from experts on topics like communication, conflict resolution and boundary-setting.

What’s On

Bluey will be coming to Wakehurst this Easter!

Now on sale for all visitors, the much-loved children’s TV show Bluey will be coming to Wakehurst this Easter! From Wednesday 27 March to Sunday 14 April, families will be able to enjoy new playful zones and activities around the site. Children can also take part in a Nature Crown craft session, listen to engaging storytelling sessions and taking part in Plant Pals activity, forming part of the ongoing Nature Heroes programme, where intrepid explorers can gain a new embroidered badge for their Nature Heroes cape.

This is set to be a fantastic family springtime adventure, ideal for any local Easter holiday roundups coming up or family travel features. Tickets are on sale now and must be pre-booked.


Mother’s Day Hard Rock Cafe

With over 50 years of tried and tested reviews, Hard Rock Cafe is the perfect place to take the most important woman in our lives this Mother’s Day. Offering the perfect balance of music, memorabilia, and of course good food, it’s the best place to honour all the mums in our lives.

Offering a menu full of your all-good American classics, there is something for everyone, from burgers, hot dogs, and cocktails, to an array of desserts – (for all the mums with a sweet tooth), it’s a culinary delight for all.

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In The Spotlight

Shnuggle are proud to introduce the ‘Shnuggle Air Lite Bedside Crib’

This premium modern crib suits any interior with dual-view mesh panels for airflow and a quiet zip-down side for nighttime access. It includes an airflow mattress, hypo-allergenic fabrics, and complies with safety standards, featuring a low-level safety wall. Designed to ease colic and reflux, it offers six height adjustments and comes in compact taupe and grey options.



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