My Baba Measure / 1 March, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

eLearning Platform, My Expert Midwife

Parents-to-be can now access a comprehensive eLearning platform containing over seven hours of expert-developed antenatal educational information broken down into easy-to-digest video topics. The eLearning programme has been developed by a team of midwives, an obstetrician and anaesthetist to prepare parents-to-be for late pregnancy, labour and birth and postnatal recovery. All information on the My Expert Midwife eLearning platform has been developed to empower parents-to-be to make their own decisions, with clinically accurate information.

The on-demand, eLearning platform contains 137 key topics that can be accessed at any time to fit into parents-to-be schedules and can be paused or repeated if they want to recap the topic. The programme will cover the physiological processes of pregnancy, the medical side of pregnancy and birth, and how to navigate the maternity system and also combines practical advice on key areas that are important to parents-to-be. The programme also comes with unlimited access to the My Expert Midwife MEMbers club, a private forum moderated by registered midwives.

My Expert Midwife’s antenatal eLearning programme is available at My Expert Midwife for an introductory price of £49 (usual price £65) for ten months’ access and ongoing access to the MEMbers club.

Soothing Vapour Bath, Johnson’s Baby

Johnson’s Baby has launched a new product designed to help calm and comfort babies for the perfect bathtime routine. The all-new Soothing Vapour Bath is the latest addition to Johnson’s much-loved range of family favourites.

Boasting a soothing aroma, Soothing Vapour Bath provides little ones with a multisensory experience, which decades of research have shown is a key part of happy and healthy baby development. In fact, studies have shown that babies bathed with a scented bath product presented 30% more engagement cues with their parents than when bathed with unscented products.

Fragrances encourage bonding during early development and help babies familiarise and associate emotions with activities or a place and time. Made using 90% naturally derived ingredients, Soothing Vapour Bath helps to soothe and comfort baby during bathtime, whilst gently cleansing. It’s hypoallergenic, and the bottle is recyclable.




Aer+, Joolz

Joolz has launched the new Aer+, the light-as-a-feather pushchair (weighing just 6 kilos) that can fold and unfold in just one second, one-handed.

Made from 100% recycled fabrics and now with a number of exciting updates (including a bigger ventilating SPF50 sun hood, a full lie-flat position ergonomic seat and new wheel design), Joolz is continuing to make huge strides to ensure the Aer+ is the buggy is a popular choice for families today and in the future.

Sleepy Friends, tonies®

tonies®  is delighted to announce the launch of Sleepy Friends, a range of Tonies designed to inspire beloved bedtime routines for the whole family.

The collection includes three blissfully sleeping and loveable characters – Sleepy Bear, Sleepy Rabbit and Sleepy Sheep – and is the first-ever licensed Tonies range, marking an exciting new chapter for the award-winning brand.

Retailing for £14.99 each, the new Sleepy Friends collection of Tonies offers parents a holistic solution to bedtime routines, creating the perfect sleep-inducing environment of calm, peace and relaxation for children.

Silhouette, Cosatto

The result of years of development and a desire to ‘design for everyone’, Silhouette is the brand-new collection from Cosatto. With all the trademark expertise, craftsmanship and functionality you expect from the leading nursery brand, Silhouette means there truly is a Cosatto pushchair for every parent.

Holding firmly onto Cosatto’s diverse design values, Silhouette may be jet-black, but it’s anything but basic. Vicky Morley, Cosatto Creative and Marketing Director, says, “Designing Silhouette was like a perfect puzzle. It had to happen, it was a natural consequence and celebration of all Cosatto’s craftsmanship – the sum of all styling, standing out perfectly in plain black.”

Amid this atmospheric aesthetic, Cosatto’s classic sensory hood takes centre stage with unique baby-engaging black-and-white silhouette patterns. From working with the UK’s leading baby labs, to harnessing early sensory skills with designs that encourage engagement, this reflects the brand’s ‘Better for your Baby’ ethos.


FREE Mr. Men Little Miss Costume, Ecover

You may remember that Little Miss Waste Less recently joined the Mr. Men Little Miss family – created in partnership with Ecover (press release below). The new character, whose motto is ‘waste not, want not,’ helps Little Miss Scatterbrain clean up her messy home and uses Little Miss Inventor’s recycling machine to separate rubbish – all with the aim of educating young and old generations alike on the importance of reducing plastic waste, for the sake of our planet.

In time for World Book Day, Ecover has launched a free costume so children can dress up as Little Miss Waste Less – whilst creating minimal waste!

To dress up as Little Miss Waste Less simply:

  • Download a FREE flower template, available on Ecover, and print and cut out the flower and headband.
  • Pop on some blue clothes.
  • Grab an empty plastic bottle out of your recycling bin as your all-important refilling vessel.
  • Don’t forget to tell all your friends about how easy it is to get refilling!

Marvel’s Moon Girl and Devil Dinosaur, Disney Branded Television

Disney Branded Television’s highly anticipated animated series “Marvel’s Moon Girl and Devil Dinosaur” is premiering on UK Disney+, today, Wednesday 1st March.

Based on Marvel’s hit comic books, the series follows the adventures of 13-year-old super-genius Lunella Lafayette and her 10-ton T-Rex, Devil Dinosaur, whom she accidentally brings through time into present-day New York City. Equipped with Devil’s fierce loyalty and brawn, the loving support of her family and best friend Casey, Lunella sets out to make a difference and protect her Lower East Side neighbourhood from danger.

In addition to White, the series stars Fred Tatasciore as Devil Dinosaur; Alfre Woodard as Lunella’s grandmother, Mimi; Libe Barer as Lunella’s best friend and manager, Casey; Sasheer Zamata as Lunella’s mom, Adria; Jermaine Fowler as Lunella’s dad, James Jr.; Gary Anthony Williams as Lunella’s grandfather, Pops; and series executive producer Laurence Fishburne in the recurring role of The Beyonder, a curious and mischievous trickster.


















Surprise Plush, Airbrush Plush

Customise your surprise plush character with the airbrush spray tool, colourful markers and 25 stick-on stencils! You can create different designs. All you need to do is wash off your designs with water and start again! Use the stencils included to decorate your plush or design your plush-free hand.

There are 12 plush characters to collect! Which one will you get?  There is a Poodle, Dragon, Unicorn, Husky, Puffer, Koala, Shark, Birdie, Bear, Kitty, Seal and Monkey.




Yoto, the Official Audio Partner of World Book Day 2023

Yoto are delighted to announce that they have been named Official Audio Partner of World Book Day? 2023.

The official ‘Audio Partner’ title is the first of its kind for the charity World Book Day and it acknowledges the part aural storytelling and audiobooks specifically have to play in improving reading skills and building a love of reading in children.

To celebrate the partnership, Yoto is offering free opening chapters of popular audiobooks available via the Yoto App. Carefully selected by both the Yoto and World Book Day teams, there are free chapters to listen to from The Boy Who Grew Dragons (Chapter 1: Battle on the Bongle), Jolley-Rogers and the Monster’s Gold (Chapter 1: Bottles), The Hodgeheg and Other Stories (Chapter 1), Roald’s Dahl’s Matilda (Chapter 1). There’s even a full free story available from Fearless Fairy Tales – Story 1: Sleeping Brainy and a Wake Up Meditations – Sunrise Stretch activity from the Mindfulness for Children audiobook.

Find out more in our article: World Book Day: How Audiobooks Encourage Kids To Read + Other Handy Tips


Affordable Art Fair, Battersea

The Affordable Art Fair, Battersea Spring is the perfect day out for friends and families. Taking place in the beautiful surroundings of London’s Battersea Park, the Fair will bring together an unparalleled selection of 1000s of artworks for every taste, space, and budget.

Klus, kids aged 7 – 12 can enjoy The Little Grand Tour – a 45-minute fun-filled tour of the fair led by art history wizards, introducing children to the wonder of art and popular artist techniques.

Beyond its incredible array of gallery displays and jam-packed activities for families, the range of activities on offer at Fair ensures visitors a truly unforgettable time. From live DJ sets at the Art After Dark Late to Gin Aroma Masterclasses in partnership with Silent Pool, to the newly launched Art Consultancy service and a delicious selection of food outlets, including Açai Girls, Harissa & Lemon, Street Dough, Routes.


Mother’s Day, The Londoner

To celebrate Mother’s Day, London’s celebrity hotspot and first super boutique hotel, The Londoner is offering mothers the chance to enjoy the ultimate indulgence: an afternoon without kids.

Partnering with legendary children’s entertainers Sharky & George, The Londoner will offer complimentary children’s entertainment for ages 4 to 11 between 1 pm and 3 pm to all mothers booked in for Afternoon Tea at The Stage or lunch in Whitcomb’s. To add to the experience, mothers and their guests will also receive a complimentary glass of fizz on arrival.

On the My Baba Wish List…

Awesome Arnica Balm, Spots and Stripes

In The Spotlight: Eco-Touch Nappy Bin, Shnuggle

With a fuss-free, one handed ‘drop and go’ operation, simply open the lid and pop the nappy inside for a minimal touch change time. The dual-seal odour airlock keeps unwanted odours trapped inside, even when the outer lid is open and also when changing the bin liner and an anti-bacterial treatment has been added to every day touch points.

Eco Touch Nappy Bin is cassette free, saving on ongoing costs and plastic waste as well as being free from single use plastic and made from 100% recyclable plastic. To accompany, Shnuggle offer Better Bag Nappy Bin Liners which are 100% biodegradable making the Eco-Touch Nappy Bin a kinder choice.

Compatible with disposable, reusable and eco-friendly nappies and wipes, the Eco-Touch Nappy Bin ensures parents’ choice is supported.

In The Spotlight

Discover Zara Timelesz Kids Summer Collection, Where Style Meets Comfort For The Little Ones

This season’s collection features playful prints, vibrant colours, and lightweight fabrics perfect for warm-weather adventures. From breezy dresses and shorts to trendy tops and swimwear, each piece is designed to keep kids cool and fashionable all summer long. Crafted with care and attention to detail, Zara Timelesz ensures that your child can enjoy both comfort and style. Embrace the sunny days ahead with the Zara Timelesz Kids Summer Collection, and let your kids shine in effortlessly chic outfits.



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