My Baba Measure / 15 May, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

Teeth Whitening Kit, Mr Bright

Mini Laser @ Home, Bondi Body

Summer Pyjamas, Rosa & Blue

Rainbow Lollies, Pip Organic

As parents to two children of their own, Pip Organic co-founders Patrick and Karen O’Flaherty know all too well the struggle it can be to get vegetables into kids’ diets – this was the inspiration behind their 100% organic Pip Rainbow Lollies. Packed with fruit and cheeky veggies, these lollies are a great way to add some colour and nutrition to your little one’s day – the no-nasties way!

Now Pip Organic is unveiling a bolder new look for the Pip Organic Rainbow Lollies to make them even more fun on the outside and to encourage young snackers to choose a healthy option. Made with no added sugars, sweeteners, stabilisers, preservatives, colourings, or flavourings, they are the perfect clean-label snack parents can trust. The new-look Pip Organic Rainbow Lollies will launch into retailers this May and will be available to purchase from Ocado, Waitrose & Partners and Wholefoods.

NEW William Morris Collection, Elodie Details

Elodie is pleased to announce the release of a unique collection where the well-known and deeply loved prints of the legendary William Morris take centre stage. As one of the most influential and pioneering figures within the late 19th century’s Arts and Crafts movement, his creations have decorated homes all over the world for well over a century and continue to find new audiences.

With this collaboration, Elodie aims to bring these iconic creations into our children’s world. Together with Morris & Co, they have created a beautiful range of products that feature some of his most cherished designs adorning many of Elodie Details’ most beloved items.

West London NHS (WLNHS) is launching “HUG”

A pilot project delivered by the NHS, the charity SHOUT, and the Royal College of Psychiatrists (RCPsych) will provide a free, confidential 24/7 text support service to pregnant women / birthing people, and new parents living in the boroughs of Ealing, Hounslow and Hammersmith and Fulham, who are experiencing mental health problems.

West London NHS Trust says the joint campaign, will help raise awareness of perinatal mental health problems, and get support early.

Pregnant women / birthing people, new parents with babies and toddlers up to the age of two, and those who have experienced baby loss, or pregnancy loss (including termination for any reason) will be able to text the word HUG to 85258 if they are struggling to cope or need help “in the moment.”

The pilot will run for two years, and is supported by the RCPsych, which is providing bespoke training for the Shout volunteers handling and responding to the text requests.

Toys Of The Week

Water Park Shower Tower, John Lewis

The Shower Tower features four exciting water accessories designed to encourage healthy, active play while enhancing children’s motor skills and coordination. Engage in water fights or improve aim with the water blaster. Stay cool on hot days with the 8-pattern and 3-arm sprinklers, while the bubble blower adds a sensory dimension to playtime. Dive into educational fun with the water reveal colouring wall, where children can discover sea creatures by aiming the water blaster. This interactive element blends learning with play. After enjoying the platforms, experience the thrill of the 6ft water slide and 3m water chute, complete with sprinklers for a refreshing drenching!

Latest Books

Jawsome, R.J. Timmis

Finley, Hunter, Gilleon and Gnash are busy juggling their double lives as ordinary school sharks and as members of the sensational rock band JAWSOME! But they soon find themselves deep in a sea of suspicious shark-nanigans.

From stopping evil A.B.B.A agents to unmasking a strange new band, JAWSOME will need to use all their rockstar skills to save Chumville.

A fin-tastically entertaining adventure that’s perfect for emerging readers and shark enthusiasts of all ages!

Lily Halfoon: The Witches Council, Xavier Bonet

Lily Halfmoon has a secret. She’s a witch! With her animal guardian and her powerful magic gemstone, she and her friends help protect the town of Piedraville from all kinds of dangers.

It’s almost Samhain, when magic is at its strongest, and witches from all over the world are gathering at Lily’s school. There will be a meeting of The Witches’ Council, but there will also be plenty of fun activities like magic demonstrations, kelpie taming and flying races.

But Lily is in trouble. A mysterious person is after her rare moonstone, and if they get their hands on it, it could threaten everything Lily holds dear. Will Lily have the strength to fight for what she believes?

What’s On

Mr Gumpy’s Outing by John Burningham, Riverside Studios

Join the Storystock storytelling duo as they bring to life the beloved tale of Mr Gumpy’s Outing by John Burningham. This classic story celebrates the charm of the English countryside and life along the river, with a heartwarming message that everyone is welcome and there’s always time for tea. On a sunny day, Mr Gumpy takes his boat out on the river, accompanied by a delightful group of friends—but how many can the boat hold?

The show features puppetry and song, immersing children in the adventures of Mr Gumpy and showcasing the wonderful work of John Burningham. After the performance, children can participate in a workshop to express their creativity, with drawing materials and paper provided for all.

Family Fun on Sundays, Swingers West End

Swingers, the crazy golf club, has long been hailed as the ultimate destination for adults seeking unforgettable, competitive experiences. Their vibrant atmosphere and incredible hospitality have long made Swingers the go-to spot for the over-18 crowd looking for something more fun from their day or night out.

But now, they are flipping the switch on Sundays – they’ve listened to their guests who say that they want to share their experiences with their young families. So, Swingers is excited to announce that for one day a week, every Sunday will be all about family fun at the Swingers West End location.

Swingers will now be welcoming under-18s with open arms every Sunday before 6 pm from 12th May. Get ready for an experience like no other, filled with exciting competition, delicious street food and drinks, and lots of laughter as they throw open the doors to the whole family.

IN THE SPOTLIGHT

Start-Rite First Walking Shoes

As soon as your little one begins to explore outside on two feet, they need to have the right sort of protection and support. The diverse range of styles and fits available at Start-Rite Shoes are sure to suit the specific needs of your toddling explorer. Made from durable soft leathers and ultra-flexible lightweight soles, their gorgeous range is designed to suit the natural walking style of your child during this important developmental phase.

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In The Spotlight

Start-Rite First Walking Shoes

As soon as your little one begins to explore outside on two feet, they need to have the right sort of protection and support. The diverse range of styles and fits available at Start-Rite Shoes are sure to suit the specific needs of your toddling explorer. Made from durable soft leathers and ultra-flexible lightweight soles, their gorgeous range is designed to suit the natural walking style of your child during this important developmental phase.

 

SHOP HERE

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