My Baba Measure / 22 May, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Daphne Pomeranian, Blue Almonds

BrainBots: Wildlife Defenders, Yoto

Yoto is launching a brand new card in partnership with Merlin Entertainments Group.

BrainBots: Wildlife Defenders is a 30-minute audio adventure for kids that teaches them all about how to protect our endangered wildlife. The story features Yoto’s BrainBots – Nellie, Buzz and Gibbs –  who are on a mission to track down some missing information about endangered and vulnerable animals to add to the Central Information Hub. But as they learn about the animals and the unique challenges they face, the BrainBots realise they don’t just want to learn about the animals – they want to help them too!

Kids can join the intrepid trio as they explore some of the world’s most endangered creatures, including Humboldt penguins, Rothschild giraffes, Southern White rhinos and Colombian Spider monkeys. After their global adventure, they can test their knowledge with a fun interactive quiz at the end to see how many BrainBank facts they can remember.

‘BrainBots: Wildlife Defenders’ is available to buy from Yoto and at resort theme park Chessington World of Adventures. Priced at £7.99, 20% of profits go to the Chessington Conservation Fund, the charity working to protect endangered species around the world.

Shop now:

The Birthing Class

Natasha Oakley (founder of Monday Swimwear and The Pilates Class) and her business partner, celebrity pilates instructor Jacqui Kingswell, has launched The Birthing Class, the world’s first digital platform for birthing wellbeing. The Birthing Class aims to provide women with the information and support that they need during pregnancy and birth by supplying subscribers with access to fitness experts, nutritionists and birthing professionals including specialist Doulas. Access to Doula’s tends to be limited to those who can afford them (think Hollywood types) but TBC is hoping to make things more accessible to women all over the world by launching the platform in the UK, US and Australia. A year’s membership is only £150.

Natasha and Jacqui’s mission is to bridge the gap in holistic support for expectant mothers, making birthing support more accessible and inclusive.

Multimac Announces R129 Certification

Multimac – the leader in child car seat technology is thrilled to announce its R129 accreditation.

For 15 years, Multimac has been the creator of the world’s only multi-child car seat solution for two or more children aged between 0-12.

As car seats are a necessity and a legal requirement, Multimac has developed a range of three and four-seater child seats, in varying widths, which can carry children from birth to 12 years old and beyond.

It is the solution for families who don’t want to buy a large SUV when they have their third or fourth child. With most family vehicles only able to connect two safe and secure child’s car seats, Multimac aims to provide a single fit, safe and legal solution for any standard five-seater car, expertly attaching to any car from a Mini to a Rolls Royce.

Activ Camps

Embark on an unforgettable journey this school holiday with Activ Camps, We bring the very best in safe, inclusive, active and fun holiday camps for children aged 4-14.

Our camps are packed with non-stop fun, featuring GIANT inflatables, team sports, adventure activities, and more!

For 20 years, Activ Camps has been a trusted, Ofsted-registered childcare option, providing a safe, inclusive, and exhilarating multi-activity experience. Our fully trained, fun-loving, DBS-checked staff ensure a secure and vibrant environment where children can grow, build confidence, and create lasting friendships.

Parents and carers, enjoy peace of mind with our extended care hours from 08:30 to 18:00. We offer great discounts for siblings, full week and multi-day bookings, saving you up to £45.00 per week! For extra savings you can also pay using Childcare Vouchers & Tax-Free Childcare

Join the fun during the school holidays! Head to Activ Camps to learn more!

Pet Stroller, WonderFold

Your furry companions deserve only the best! Whether your pet is a senior sweetheart, a tiny tot, or a canine diva, the WonderFold Pet Stroller ensures a PAWSitively perfect travel experience.

Bark, Buckle Up, and BON VOYAGE!

Wave goodbye to the challenges of rough travel and welcome the pinnacle of canine comfort. This lightweight, portable, and easy-to-fold 3-in-1 pet stroller easily converts into a car seat or pet carrier, allowing your playful pup to join every family adventure. Say farewell to juggling multiple travel accessories and hello to this all-in-one doggy delight!

Toys Of The Week

Junior High PJ Party Dolls, Rainbow High

Get sleepover ready this summer with The Junior High PJ Party Dolls, as they are back in a brand-new sleepover fit! With their new theme, there are so many ways to play. Whether it’s a sleepover, playdate, going to class, little ones will love the adorable pyjama’s these dolls come dressed in.

Latest Books



Marley’s Pride

Marley is a little nonbinary kid with big anxieties. Crowds? Pass. Loud noises? No, thanks. When their Zaza is up for an award at Pride, they want to go to the parade for the first time with their beloved grandparent. But can Marley overcome their fears? Highlighting the joyful experiences of a queer Black family finding community at Pride, this story features endmatter about the history of Pride, a glossary of LGBTQ+ terms, and a list of resources.

What’s On

CBeebies Rainbow Adventure

Brand-new children’s immersive experience – CBeebies Rainbow Adventure – is set to open its doors at Westfield London this Summer and tickets go on sale tomorrow.

This fun-packed theatrical immersive adventure has been designed specifically for children aged 0-6 and promises 55 minutes of theatrical roleplay, problem-solving, puppetry, music and plenty of fun for little ones and their grown-ups.

Created and produced by Emma Brünjes, original producer of Olivier-nominated Alice’s Adventure Underground, and the multi-Olivier-award-winning producer Edward Snape under license from BBC Studios, CBeebies Rainbow Adventure will bring together CBeebies favourites including Hey Duggee, Bluey, JoJo & Gran Gran and Mr Tumble and Friends as the adventurers work together to find the lost colours of the CBeebies Rainbow alongside their own dedicated Rainbow Gardener.




Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!

Read Next

Eco-Friendly Parenting: The Benefits Of Reusable Swim Nappies

WIN! A Graco Energi i-Size R129 Car Seat

In The Spotlight

Baba West's Bifikalm Multibiotic Relief Drops

Baba West’s Bifikalm Multibiotic Relief Drops for infants aged 0-12 months is a friendly bacteria supplement specifically designed to balance an infant’s gut microbiome and provide relief from digestive discomforts such as colic, constipation, and diarrhoea.

Free from gluten, soy, and dairy, these drops contain no artificial colours, flavours, or preservatives, making them a safe and effective option for babies with sensitive tummies.



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